We know there are many Australians out there that have become disillusioned with big banks and this was our opportunity to show them a real alternative, albeit in a light-hearted way.
We teamed up with Wisr to create their very first direct response campaign. On Air for a three-quarter period across Foxtel and Paid Networks.
Total Brand Impressions / Views: 3 Million + (National Network & Online Aggregate)
CTR Increase: 29% with same amount of impressions.
Online Viewer Retention Rate Across Campaign: 81%
Spread the message
Banking shouldn’t be just about making money, it should be about helping improve people’s lives – and we’re pleased to partner with Wisr in sharing this message.