We’re still (safely) producing video as usual during COVID‑19.

We’re making product complexity disappear.

Vidico is a video production company that’s deeply connected to producing compelling narratives for innovative startups and tech enterprises. It was all started by the Pirone Brothers (our founders Michael and Evan), who set out to bring clarity to complex concepts and technical ideas.

They assembled a talented group of directors, designers, cinematographers and technologists, who now work with a broad range of clients in the software, hardware and DTC industries.

Vidico’s approach to video production is end-to-end, and by preference. We use tested models for storytelling that’s been proven across hundreds of videos, and storyboard each video extensively.

Across animation, we then team up with some of the most recognised illustrators in the world. For live-action, our videos are then shot with the same cameras used on your favourite Netflix shows, and for good reason — we’re obsessed with high-quality work, and video content that performs well above expectations.

Since the beginning, Vidico has had a penchant for working with category leaders. Our list of 200+ clients include Square, AmazonUber, Samsung, Koala, Airwallex, Mobike and Digital Ocean.

With over 1.1 billion views in the last twelve months, it’s highly likely you’ve seen our videos if you’re a resident of the US, Canada, UK or Australia — that excites us, and also makes for great conversation too.

In our five year history, we’ve only ever received reviews that were five stars. That means that if you work with Vidico for your next video project, come with your expectations held high.

We produce explainer videos, product videos, brand videos and television commercials — if you’re company that wants to win with video, let’s make something memorable.

Get in touch with us.
Get more info on Video Production Melbourne
Get more info on Video Production Sydney

Up to 3x more conversions

Vidico content leads to an increase of up to 15% in conversion action rates.
Vidico Content ACR
Industry Content ACR

2018 YTD statistics

Vidico averages taken from
Wistia, GTM & Vimeo aggregate data

Vidico provides marketing performance
where you need it most.
Process walkthrough + Q&A
Typically takes 15 minutes
Ask us anything and we’ll
reply within 8-24 hours

We’re happy to help.

Here's our answers to production questions that get asked fairly frequently:
  • How much does a video cost?

    It’s really helpful to be specific with this question.
    You can ask us, what’s the level of investment for a video like ‘x’? And we can give you an accurate estimate in response, whether it’s a video from our portfolio, or a video that you’ve seen in the field. Each production requires a different scope based on the resources involved in the project. Whilst the online video editing tools certainly have their place when it comes to DIY projects, Vidico is more aligned with bespoke content production.

  • What does your typical process look like?

    For both animation and live-action video projects, our preference is always to have an end-to-end level of involvement. On 99% of the media you see in our portfolio, that’s our copy and our creative — the same goes for our tv commercials.

    Normally you’ll come to us with your company, platform or product, and we’ll respond with some high-level directions on the right visual media strategy. Once the approach is solidified, we’ll then get to work on your script and storyboard, which are the two areas that we define as the most important in the entire visual media production process.

    We’ll then follow with our recommendations on components like animation style, and what the lead actress should be wearing on shoot day. For animation, we work with some of the best illustrators in the world, and for live-action, we use the same cameras as your favourite shows on Netflix.

    For a full run down of our process and further info on our video production company, get in touch with us.

  • How much work is needed on our side?

    When we say not much — we kinda mean it. If you don’t have a brief, we’ll give you an outline to produce one. If you don’t know what your want, we’ll tell you what will work and why. Your main role is in helping us learn more about your company — this is normally achieved through us asking a heap of questions and some solid workshop time over the first few weeks. Our clients on average, report to be spending around 2-3 hours worth of feedback time in the entire life of a production.

  • How long does all this take?

    For both animation and live-action video production, six-weeks including feedback loops. Pre-production takes up two-three of these weeks — we’re a video production company that really loves planning. Post-production or video editing takes the final two-weeks. TV commercials are the exception, with this category of video production taking up to eight-weeks.

  • What kind of ROI could we expect on this investment?

    The best question.

    We need to know your APV (Average Product Value) — you need to know your ALV (Average Lifetime Value) of your newly acquired customers.

    In the meantime, it’s safe to say that our videos have extremely high engagement, conversion and share rates, which greatly exceed industry averages.

    Our approach to production provides some of the best price-to-performance ratios within the video content market.

    Still have questions? Ask us directly.

Help restore vision.

We believe some of the world’s greatest narratives are told through visual storytelling.


That’s why for every new video production,
we make a donation to the Fred Hollows Foundation — restoring sight to one person, so they too can live and experience the world around them.

Help restore vision.
Each production will help restore sight to one person.
Estimate video scope