News, Learning Center and Blog

The modern internet is all about visual content. You’re supposed to instantly attract attention and keep the viewer glued to your content as long as possible.  This is best done with a 30-second video. But, how do you make your…

Creating video content for social media is one of the most challenging things a marketer has to do. After all, the video created will compete with hundreds—no, thousands of other social media videos trying to vie for the attention of…

There are some 2.5 billion Facebook users worldwide, which is why marketers are still targeting it heavily despite the growth of other social media platforms. Because of this, more and more companies are investing lots of their time, effort, and…

There is no way denying the fact that video is one of the most compelling content formats on the world wide web. However, to ensure a smooth user experience you need to optimize video for web. As a matter of…

Branding is a way to showcase your brand’s unique properties and stand out in the market. Now video has become such a big part of the marketing mix, we’ve seen the need for video brand guidelines emerge. Video brand guidelines…

When it comes to evaluating your video performance, most marketers rely on a straightforward metric—the view rate. But is assessing how well your video is doing that simple? Sadly, no. A low view rate is one thing that could go wrong…

Are you looking for ways to ensure that your product videos are primed for high performance?  Sometimes, a product video is just what it takes to bring your business to success — we’ve seen it time and time again with…

If you want to create the best explainer videos, you need to learn from the best! With that in mind, below are some of the best explainer videos reviewed by Vidico, all created for innovative companies: #1 TripCase Travel App…

It’s 2020. You came up with the most brilliant idea for your company/product/personal project video. You invested thousands of dollars and spent plenty of sleepless nights producing and editing the video to perfection. You were very much excited to share…

2019 has been the most significant year for B2B video marketing, and it looks like the trend will not end anytime soon. It may even soar higher this 2020. This is most especially true for B2B businesses. In fact, 73%…

How to voice over a video properly is one of the most significant video production decisions you’re ever going to make. After all, the voice over will set the tone of the video, and your choice of voice actor can…

Any company can dive into video marketing. Anyone can create a great video. Any video production company can create stunning corporate videos. But do you know where the challenge lies? It is in coming up with a steady stream of…

Anyone can have an excellent idea for a corporate video, but not everyone is capable of turning it into a great video. You see, no matter how good your idea is, it will just be put to waste if you…

Introduction To Video for Startups There is no doubt that video for startups is crucial, both when it comes to marketing your startup, and increasing conversion opportunities. But with the number of videos in the market, you may be doubtful…

In nearly all marketing strategies, increasing brand awareness should be one of your main priorities. If no one knows your brand or company, no one will buy your products or avail of your services. So if you want to increase…

So — your company has decided to hire a full-time video editor. Professional video editors that are equipped with the knowledge and expertise required to create a compelling and engaging video that can boost your company’s popularity, growth, and, ultimately,…

Animation is an incredibly powerful tool that transcends illustration and is able to convey the full range of human emotion, transport us to distant lands and bring clarity to even the most complex of subjects. Below are five outstanding examples…

I am a big believer that excellent makers should have their go-to’s for high-quality inspiration. At Vidico, we have thirty-odd agencies that we look to as truly unique in their creative abilities. Instead of taking inspiration at the level of…

Video marketing is essential in today’s digital landscape. While video has always been important, it’s importance has increased with video content consumption skyrocketing. Video used to be a single component of a comprehensive campaign. Nowadays, video marketing should be seen…

This article was originally posted and written for SHIFT’s Cutaway, by Vidico’s Michael Pirone. Our video production company produces 150 videos a year to help tech startups sell their product. As a first step, we ask each startup to complete…

Finding the perfect background for your video content is almost as important as the content itself. If you are in the Melbourne area, however, you are in luck. One of the most diverse cities in the world, Melbourne has it…

72% of consumers prefer learning about a product or a service by watching a promotional video. –Hubspot This is proof that using promotional videos is currently one of the most effective and engaging way to promote your brand, products, and…

Introduction to Video Production For Business “If a picture is worth a thousand words, a video is a library.” These words are spoken by no other than Srinivas Narayanan, the Director of Machine Learning at Facebook. This statement is backed…

We only have few months left before we enter 2020, and this is the perfect time for businesses, both the small ones and large, to evaluate the video marketing strategies and practices that they have implemented this 2019. These companies…

We went into some detail on our project with NAB, that resulted in an unusual long-form explainer video as a walkthrough to its Term Deposit products. 💳 See the full article here.

Content is king—this is one saying that is truest now more than ever. But in addition to the quality of your content, how it is delivered matters too. Statistics show that 85% of internet users enjoy watching a video. Because…

Video Marketing Strategy We all agree that video marketing is effective. It’s simple to consume, it facilitates customer engagement, and it promotes sales and increases a business’ revenue. But we also have to agree that most marketers lack a solid…

Videos run the Internet show. Global video traffic is expected to be 80 percent by 2019. In fact, Facebook generates 8 billion video views each day. That speaks volumes about the effectiveness of video marketing. But here’s the caveat: Buying an…

We recently teamed up with MettleCI & IBM to produce an explainer video for their new DataStage migration product. You can read the full case study here.

This post was originally written for Microsoft’s educational blog, though we’re reposting in here as it was put forward by Team Vidico. __________   Let’s get our terminology in place by answering: what is an explainer video? Essentially, it’s your…

First-Person Broadcasts Telling your story directly to camera resembles an engaged 1:1 conversation that you’d have with a friend or family member. Add emotionality to the mix, and this direct format of speaking someone directly into the camera is extremely…

Video production is no longer a luxury. It’s an absolute necessity. While traditional marketing still has a place, the real engagement has migrated to videos in cyberspace. Don’t buy it? Consider these facts: YouTube is the second most visited site…