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🎬 Specific video project learnings.
💬 Marketing knowledge for A+ video experiences.
✅ Guides and best practices for best-in-class video production.
We went into some detail on our project with NAB, that resulted in an unusual long-form explainer video as a walkthrough to its Term Deposit products. 💳 See the full article here.
Content is king—this is one saying that is truest now more than ever. But in addition to the quality of your content, how it is delivered matters too. Statistics show that 85% of internet users enjoy watching a video. Because…
Video Marketing Strategy We all agree that video marketing is effective. It’s simple to consume, it facilitates customer engagement, and it promotes sales and increases a business’ revenue. But we also have to agree that most marketers lack a solid…
Videos run the Internet show. Global video traffic is expected to be 80 percent by 2019. In fact, Facebook generates 8 billion video views each day. That speaks volumes about the effectiveness of video marketing. But here’s the caveat: Buying an…
We recently teamed up with MettleCI & IBM to produce an explainer video for their new DataStage migration product. You can read the full case study here.
This post was originally written for Microsoft’s educational blog, though we’re reposting in here as it was put forward by Team Vidico. __________ Let’s get our terminology in place by answering: what is an explainer video? Essentially, it’s your…
First-Person Broadcasts Telling your story directly to camera resembles an engaged 1:1 conversation that you’d have with a friend or family member. Add emotionality to the mix, and this direct format of speaking someone directly into the camera is extremely…
Video production is no longer a luxury. It’s an absolute necessity. While traditional marketing still has a place, the real engagement has migrated to videos in cyberspace. Don’t buy it? Consider these facts: YouTube is the second most visited site…
Benefits of Website Video Production In 2019, you should definitely be taking advantage of website video production. There are many benefits that make professional visual content well-worth the cost, one being establishing a relationship with your audience. Your audience wants…
— and how that impacts your 2019 strategy? Video marketing always has been a powerful way to capture attention. Reason why marketers only used to see it as a form of increasing mass reach, brand awareness and consideration. However on…
It’s no secret anymore that video is here to stay. The usage and consumption of video content are set to increase even more in 2019. Why? Because it’s hard to avoid the fact that 87% of marketers are using video …
Well, first things first. Lack of time is something all of us can relate to, therefore six seconds ads are basically perfect for capturing attention on the moments when people are in a hurry or on the go. The challenge…
Editing a video involves a lot of audio work. Most people overlook the importance of sound to the point that it is left out of the editing step. But if you work with professionals, you will understand that sound recordings…
Before you can land a corporate video project, you must first provide a good pitch. The pitch you need is the one that will convince your client that you are the best option they have. We all know that a…
Okay, we’re all aware of the massive popped bubble which was 3D televisions. Everyone thought it was going to be the next best thing, but, it wasn’t to be. Surprisingly 2D televisions have been ver resilient. However, since its early…
