Furniture of your dreams, delivered.
T&W teamed up with a measurement consultant to assess how much incremental revenue was generated by the TV campaign. They measured revenue coming from “branded channels”: paid and organic searches for “Temple & Webster” as well as direct traffic while the campaign was on. Once all visits had at least 30 days maturity, they got a statistically significant result in incremental revenue.
The success can be attributed among other factors to the fact that we focus on a single message or tagline: Furniture of your dreams, delivered.
The key themes on this tagline were reflected in the differences in brand perceptions of those who recognise the TVC:
- Increase by 72% of viewers perceiving the brand as great for big ticket items = “furniture”.
- Increase by 30% of viewers perceiving the brand as superb quality = “of your dreams”.
- Increase by 55% of viewers perceiving the brand as top-notch customer service = “delivered”.