Temple & Webster is Australia’s number 1 online retailer of furniture and homewares.
We teamed up with this amazing team after identifying opportunities to produce brand video assets to run a concurrent TVC campaign and an extensive online campaign via Youtube and broader social channels.
The campaign coincides with a 300%+ increase in unprompted advertising recall, with the TVC the major driver of the increase.
- More than half of those who recalled recent T&W advertising described the TVC in a clearly recognisable way.
- Of the small number who mentioned a TVC but gave no description almost all recognised the TVC when shown it.