At Vidico, we make ecommerce product videos for DTC and retail brands, with results like a 40% branded-search lift for eyewear brand Bailey Nelson.
A good product video shows shoppers size, fit, scale,
and how the product actually works, the details that turn a browser into a buyer.
New to product video? We map the plan with you first, for free.
1.5 billion+ views. 320+ product videos, including 335% brand recall for Temple & Webster. Ecommerce leaders like The Oodie, Koala and Bailey Nelson choose Vidico.
One product shoot becomes ads for every channel. We cut and resize a single video for Meta and TikTok (9:16), YouTube and TV (16:9), Amazon listings, and in-store screens (1:1), so it looks right wherever buyers find it. That is the social media video system behind brands that test fast and scale what works.
Start with a free, 30-minute strategy call
where we’ll work together to create a
winning production plan.
Vidico were simply brilliant for our TVC. They're a dual threat of artistic ability and story-telling know how. They went through pre-pro without a hitch, executed our shoot day efficiently and got through 5 rounds of edits quickly.
Very professional service with quick turnaround times to meet deadlines. Happy with the results.
Vidico not only conceptualises high-quality ideas at speed, but they execute on those ideas to a superb standard. Our tech is complex, but they made it simple and easy to understand for anyone and everyone.
It depends on your type of product and the stage your company is at. More abstract and backend concepts are well suited to animation, since there is less limit on what you can show. Animated product videos, in particular, can convey complex information in a clear, simple way.
Live-action builds an emotional connection because it gives a clear, human message, which can be essential to your sales and marketing strategy. For live-action, our team shoots with real people, whether that is your own staff or talent we cast for you.
Every project starts with a free Vidico video marketing plan. Vidico covers strategy, scripting, storyboarding, animation or live-action production, and post.
You approve at staged milestones: script, storyboard, first cut, and final delivery. One producer runs your project end-to-end, and the team keeps your brand library for faster turnarounds on every next video.
For both animation and live-action clip production, six to eight weeks, including feedback loops. Pre-production takes up to four of these weeks.
The right length depends on where the video runs. For paid social ads on Meta and TikTok, keep product videos to 15 to 45 seconds and land the hook in the first three seconds.
For a Shopify or Amazon product page, 30 to 60 seconds is usually enough to show the product in real use and answer the obvious buying questions. Brand and lifestyle films for YouTube or your homepage can run 60 to 90 seconds when the story earns the time.
Format matters as much as length: vertical 9:16 for social, square 1:1 for feeds and in-store screens, and 16:9 for YouTube and TV. We produce one shoot in every ratio, so you never re-film for a new channel.
Ecommerce video is usually priced per project or per finished minute, and the cost scales with length, animation, talent, and how many cuts you need. Vidico works differently.
We run flat monthly plans starting around $5,000, with video, design, and animation included and unused budget rolling over. Because we build and reuse your branded templates, production gets 40 to 60% faster after the first few months and your cost per asset drops over time instead of climbing with every new project.
For a number matched to your products and channels, take our VidiFit quiz or read our video pricing guide.
Yes, both. For paid social, we produce creator-style UGC, the relatable, hand-held videos built for fast testing across Meta and TikTok. We script and manage the creators, then deliver fresh variations so you can see which hook converts before you scale spend.
For complex or technical products, we produce 3D and CGI product videos, including exploded-view animations that show what is inside a device or how the parts fit together. Animation is the clearest way to explain electronics, appliances, and anything a camera cannot open up. Most ecommerce brands use a mix: UGC to test demand, polished demos and 3D to sell the detail.
Yes. One product shoot becomes dozens of assets that run everywhere your customers are. We film once, then cut and resize the footage for Shopify product pages, Amazon listings, Meta and TikTok ads, YouTube, email, and in-store screens.
Each version keeps the same look and message, so your brand stays consistent while every channel gets the format it needs. This is the idea behind our Content Engine, a library of branded templates that makes each new video faster and cheaper to produce than the last.
Instead of paying for a separate shoot per channel, you get a full set of formats from a single production, ready to test and scale.
