SaaS Explainer Video Services

SaaS videos
to grow your pipeline.

Tell your brand’s story in the simplest way possible and win your target’s attention. Think of our SaaS explainer videos as a brief, informative, and not-boring sales pitch working 24/7.
5 stars
best ad I've ever seen
5 stars
incredible process
5 stars
brought my vision to life
Used by over 450+ of the world's best startups and established enterprises

Increase leads and signups with the power of video.

Data show that landing pages featuring explainer videos have an 86% higher conversion rate.

SaaS explainer videos take the complexity out of your software leaving room for a platform that is loved and understood by your audience.

Give prospects an engaging visual showcase of
how your product works, in seconds.

Market your SaaS with explainer videos.


Speak to your audience’s emotions keeping your USPs concise and straightforward.
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Stellar software overview.

Get sleek animated showcases of your software products to highlight your best features.
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Direct & clear messaging.

Scripts that cover all the need-to-knows about your product to tell your audience in clear terms what your product is solving.
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Some of our best explainer videos for SaaS.

Over 700 videos produced for companies you know.

100 million views in the last twelve months.

Yeah… we kinda have a thing for video.

Project Summary

Vidico’s Involvement

A video creation process, designed for SaaS.

We have a proven record of making complexity disappear.

1. Creative onboarding: we chat and ensure we get your brand and needs from proposal to brief outline.

2. We assemble a specialist, dedicated video team: work with some of the worlds’ best illustrators and motion designers, top producers and project managers that guide you step by step.

3. From concept, to script to storyboard: our team comes up with fresh perspectives, enhance and simplify your product messaging.

4. Shooting, editing and delivery: we’ll follow with adjustments as needed, plus advice on how to efficiently and cost-effectively scale your video operations.

I was looking to do a professional explainer video without any of the traditional low-quality cartoons involved. I researched Vidico’s work and realized this was exactly what was needed to help get Taggg off the ground. The video is amazing and indeed assisted in helping us get the first 250 users on the platform.

Trevor Hatfield, Co-Founder
5/5 stars

Be inspired.

Shonal Narayan

Marketing Manager

The Vidico team exceeded our expectations, especially with their animation. They were excellent listeners —  not only did they hone in on our creative needs, they really took time to understand our business in order to deliver an amazing explainer video. I definitely recommend Vidico.

Omer Molad


We looked at several agencies to help us with a video, and we chose Vidico for two reasons: their explainer video quality and their willingness to move beyond the cookie-cutter approach.

Ron Schniedermann


We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, story, animation, process, team, and, most importantly, the educational explainer video.

Explainer video FAQs.

What is a SaaS explainer video?

The best SaaS explainer videos explain your production or application to your target audience. Ideally, you should clearly communicate your offer and generate leads on how it can help your customers and the product benefits.

At Vidico, we specialize in creating Saas marketing that captivates your audience from the first second.

How much should I pay for an explainer video?

Good explainer videos can range between $5,000 to $40,000. It speaks to your brand identity and the quality of your products. They give prospects a clear picture of your product and set expectations.

The best explainer video is a great example of a marketing strategy that can potentially turn your own Saas company into an overnight success.

Animation or live-action?

It depends on a) your type of company and b) the stage that your company is at. As a great example, more abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating quality vision. Live action incites more of an emotional connection, which might be essential to your sales and marketing strategy.

Contact our video team

Got more questions about our live-action or animated video production process? Our team is here to help with insights on process, planning and your next project.
or call us on +61 1300 127 186.
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Start with a free strategy session

You can try us out, and see our approach before formal engagement. Really!
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