An explainer video production service turns a complex product into a short, conversion-focused video.
Vidico ships this on monthly subscription plans instead of per-project fees, and every run follows the 10x Creative Production Model: one script becomes 40+ assets across hero, paid social, email, and landing pages.
2D explainer animation for SaaS products that need a character-driven story.
Filter the portfolio below by industry and format. Strongest results: NinjaOne (66.6M views, 1.42M clicks), Digital Ocean (3.7M YouTube views), EverString (27% signup increase).
Vidico ships explainer video production services for technical SaaS, fintech, cybersecurity, healthcare, and enterprise products. We turn complex B2B platforms into 60-second stories a non-expert buyer understands. See dedicated SaaS explainer and live-action explainer work.
Vidico delivered above and beyond expectations. The comments were glowing, which simply speaks to the quality of the content. Eight months later, it still has legs; the ROI we’re getting, the cost per acquisition, and the ARPU just for the views have really been effective.
The ROI we were getting, the cost per acquisition and the ARPU just for the views have really been effective. The cost has been low per customer when they’re transitioning from our youtube to our website and purchasing our platform via that video.
+ Over 3.7 million views on Youtube.
+ Lowered CPA.
The Vidico team exceeded our expectations, especially with their animation. They were excellent listeners — not only did they hone in on our creative needs, they really took time to understand our business in order to deliver an amazing explainer video. I definitely recommend Vidico.
We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, story, animation, process, team, and, most importantly, the educational explainer video.
Animated explainer videos use 2D, 3D, motion graphics, or mixed-media animation to explain a product, platform, or value proposition in 60 to 90 seconds.
They work best for technical SaaS, fintech, and enterprise products where a non-expert buyer has to understand the offer fast.
Vidico’s animation work has earned the Koala Platinum Muse Award and Gold MUSE Awards for Easy Agile and Toggl Track.
Yes. Storyboarding is part of every Vidico explainer video project and we treat it as one of the most integral parts of the process.
Unlike other explainer video production companies, our producers run a creative process with clear project management on every job.
We keep you in the loop from planning through the choice between live-action and animation style. Take the VidiFit Quiz for a free pricing estimate.
Vidico replaces your in-house video team with a monthly subscription that covers explainer, animation, motion graphics, and ad creative under one plan.
One script produces 40+ assets across hero, paid social, email, and landing pages. Named SaaS outcomes: NinjaOne generated 66.6M views and 1.42M clicks, EverString increased customer signups 27%, and Bambee cut cost per lead 50%.
Yes. Explainer videos move measurable metrics for Vidico’s SaaS and B2B clients: EverString lifted customer signups 27% and time on site from 0:35 to 2:11, HoneyBook gained a 9% waitlist lift in an A/B test, and Digital Ocean generated 3.7M+ YouTube views with a lowered cost per acquisition.
They work because one tight story beats a feature list for a buyer skimming a landing page or ad.
An animatic is an animated video storyboard that often contains a base sound layer, like a voiceover, alongside the visual narrative.
It is one of the best ways to pressure-test an explainer video before full animation. Vidico uses animatics to assess tonality, pacing, sound design, and sequencing before the team moves to final art.
Vidico produces five explainer styles.
Style choice depends on product complexity, brand tone, and placement.
Each style serves a different job.
2D animation is cheapest and fastest, best for abstract SaaS concepts and character-driven stories.
3D animation handles physical products, medical devices, and infrastructure that need depth and lighting.
Live-action uses real customers and operators for authenticity and testimonial power.
Mixed-media layers animation over live footage, strong for product UI and technical demos.
Motion graphics covers data, typography, and UI without characters.
The Vidico process for creating an explainer video runs through scriptwriting, storyboard creation, animation or filming, voiceover recording, sound design, and editing.
Collaboration between the client and the Vidico team is built in at every stage, with approval touchpoints so the final product meets your objectives.
Use our VidiFit Quiz for a free upfront estimate and our production manager will contact you.
Explainer video effectiveness is measured through view count, engagement rate, conversion rate, cost per acquisition, time on site, and direct feedback from viewers.
Tracking these over time identifies what is working and what to test next. Digital Ocean lowered its cost per acquisition with a Vidico explainer and EverString moved time on site from 0:35 to 2:11.
Yes. Vidico explainer videos run across paid YouTube and LinkedIn ads, landing pages, product pages, email sequences, sales decks, in-app onboarding, and Connected TV. A single Vidico shoot produces 40+ assets cut to the right format and length for each placement.
Explainer video pricing depends on style (2D, 3D, mixed-media, or live-action), length, and production complexity.
Vidico works on monthly subscription plans starting around $5,000 per month with all services included and unused budget rolling over.
One shoot produces 40+ assets at no extra line-item cost, so cost per asset drops every month. Take the Vidico pricing quiz for a tailored estimate, or book a call.
Making an animated explainer video begins with scriptwriting to convey the message clearly. Storyboarding visualizes scenes and transitions. Voiceover is recorded next, then the storyboard is animated with graphics, characters, and effects. Sound design and editing polish the final cut. Revision rounds at each stage keep the final video aligned with your brand and business goals.
Vidico runs this end-to-end on a monthly subscription so one script produces a hero video plus 40+ derivative assets.
Yes. Vidico works on monthly subscription plans starting around $5,000 per month with all services included: explainer, animation, motion graphics, ad creative, and social cuts.
Unused budget rolls over, and one production run becomes 40+ assets across hero, paid, email, and landing pages. Teams lock in predictable ongoing video output without negotiating a new quote for every brief.
Animated explainer videos typically run 60 to 90 seconds for the hero cut, with some videos extending to 2 minutes when the product is more complex.
Vidico produces short-form cutdowns of 15 to 30 seconds for social feeds and 6 to 15 seconds for paid ad variations. Length depends on the placement and the audience attention pattern on that channel.
An explainer video is a short-form video that highlights a product, service, or business idea in a compelling and efficient way.
Most businesses use explainer videos on landing pages, homepages, or social media to quickly communicate value to potential customers. The primary purpose is to simplify complex information, boost engagement, and increase conversions by presenting the message in a visual, easy-to-digest format.
At Vidico, we create custom explainer videos that align with your business goals and resonate with your target audience. Start your project with our pricing quiz.
Explainer video production follows a structured multi-step process. Strategy and scriptwriting come first: we work with you to understand the goals, target audience, and core message.
Visual development is next, where storyboards and custom graphics are created. The voiceover and sound stage involves recording professional narration and selecting music and sound effects.
Animation and editing bring approved graphics to life and assemble the final video. Revision rounds at each stage keep the final product aligned with your brand.
DIY tools like Canva, Vyond, Powtoon, InVideo, VideoScribe, and Biteable give you templates and drag-and-drop builders for $10 to $100 a month. They work for quick internal videos or simple social posts.
Vidico is the professional alternative for B2B teams that need strategy, original script, custom design, brand-specific animation, and production quality that holds up in paid media. Our Creative Intelligence Report audits your current video against competitors in 48 hours.
Use a DIY tool like Canva, Vyond, or Powtoon when you need a quick internal video, a simple social post, or a template-based walkthrough on a sub-$500 budget.
Hire an agency like Vidico when the video has to convert: product launches, paid media, investor pitch, or anything where brand-specific design, original script, and production quality change the outcome.
DIY templates cannot match hand-crafted animation or a custom narrative built around buyer intent.
Yes. Explainer videos boost engagement and conversions for Vidico’s B2B clients. HoneyBook lifted waitlist signups 9% in an A/B test with a Vidico explainer, EverString grew customer signups 27%, and Digital Ocean lowered cost per acquisition.
Visual storytelling simplifies complex topics, holds attention longer than text, and builds trust with potential customers. Explainer videos placed on landing pages can increase conversion rates compared to pages without video.
There are two primary production methods for explainer videos. Professional agencies provide full-service solutions with custom styles, dedicated teams, strategic planning, and end-to-end production from concept to final delivery. This approach includes 2D animation, 3D animation, motion graphics, whiteboard animation, and live-action, resulting in highly tailored, brand-specific content.
Online tools and templates offer a budget-friendly DIY approach through platforms with pre-made templates and character libraries. Vidico specializes in professional, custom explainer video production that delivers measurable results.
Visual development is the stage where your video’s look and feel come to life. It begins with storyboarding, where we map out the video’s narrative frame-by-frame to visualize the flow and pacing.
Next, our design team creates custom graphics and assets that align with your brand identity, including characters, icons, backgrounds, and visual elements. This stage ensures every visual component supports your message and engages your target audience. We present these designs for your feedback before moving to animation.
Voiceover and sound bring your explainer video to life. A professional voiceover artist records your script with the right tone, pacing, and emotion to connect with your audience.
We then select complementary music and sound effects that enhance the visuals without overwhelming your message. The right audio creates mood, reinforces key points, and makes your video more memorable.
Vidico works with experienced voice talent and sound designers so your explainer video sounds as professional as it looks.
Explainer videos deliver three major benefits for businesses. First, they boost engagement. Video content captures attention and keeps viewers on your page longer than text alone.
Second, they simplify complex topics by transforming technical or abstract concepts into visual stories that anyone can understand.
Third, they increase conversions: HoneyBook lifted waitlist signups 9% in an A/B test with a Vidico explainer and EverString grew customer signups 27%.
Whether you are launching a product, explaining a service, or educating your audience, an explainer video is one of the most effective marketing tools available.
Take a 1-minute quiz to see your estimated project cost — tailored to your goals.
