We teamed up to create a character-driven brand world: 7x 15-second animated shorts designed like Saturday morning cartoons but made for business owners who’ve seen it all. Think short-circuiting outlets, rogue chickens, and chairs that give up mid-zoom — all grounded in the kinds of “oh no” moments that make insurance make sense. Every scenario unfolds like a mini comedy.
Pie came to us with four big goals:
Speak to small biz owners and tradespeople like actual humans
Fuel growth in their Commercial Auto product
Step outside the vanilla, price-led noise of the category
Build a long-term system for brand storytelling
We also faced a creative constraint: telling a complete, funny, and relatable story in just 15 seconds. That challenge sharpened our focus on what mattered most — character, timing, and payoff. Watch the series here
Premium 3D — warm, textured, and endlessly flexible. So Pie’s not just dropping a campaign; they’re launching an asset engine. One they can extend, remix, and repurpose across digital, paid, and CTV.
We ditched the classic “voiceover explainer” formula. Instead, we built an animated universe — one with rules, characters, and punchlines — that Pie could own long term. Every scene was designed with a fixed-camera feel, grounded humor, and cartoon logic that made these pieces rewatchable, not just scrollable. Each moment was crafted to feel observational, like peeking into a little world full of mishaps, charm, and relatable chaos
The campaign offered Pie a distinctive creative platform that not only entertained, but also clarified their brand promise through relatable moments — without ever needing to say the word “insurance.” The series now serves as a content engine for multi-channel use, including paid media, social, and future CTV placements. - 7 x 15-second 3D animated brand spots - Adapted for digital, paid social, and CTV channels - Built with long-term reusability in mind
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