We teamed up to create a character-driven brand world: 7x 15-second animated shorts designed like Saturday morning cartoons but made for business owners who’ve seen it all. Think short-circuiting outlets, rogue chickens, and chairs that give up mid-zoom all grounded in the kinds of “oh no” moments that make insurance make sense. Every scenario unfolds like a mini comedy.
Pie came to us with four big goals:
Speak to small biz owners and tradespeople like actual humans
Fuel growth in their Commercial Auto product
Step outside the vanilla, price-led noise of the category
Build a long-term system for brand storytelling
We also faced a creative constraint: telling a complete, funny, and relatable story in just 15 seconds. That challenge sharpened our focus on what mattered most — character, timing, and payoff. Watch the series here
Premium 3D: warm, textured, and endlessly flexible. So Pie’s not just dropping a campaign; they’re launching an asset engine. One they can extend, remix, and repurpose across digital, paid, and CTV.
We ditched the classic “voiceover explainer” formula. Instead, we built an animated universe one with rules, characters, and punchlines that Pie could own long term. Every scene was designed with a fixed-camera feel, grounded humor, and cartoon logic that made these pieces rewatchable, not just scrollable. Each moment was crafted to feel observational, like peeking into a little world full of mishaps, charm, and relatable chaos
The campaign offered Pie a distinctive creative platform that not only entertained, but also clarified their brand promise through relatable moments without ever needing to say the word “insurance.” The series now serves as a content engine for multi-channel use, including paid media, social, and future CTV placements. - 7 x 15-second 3D animated brand spots - Adapted for digital, paid social, and CTV channels - Built with long-term reusability in mind
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