Building a strong brand isn’t just about visuals—it’s about clarity, consistency, and creative systems that scale. For Marketing Directors at tech companies facing increasing pressure, the challenge isn’t just creating assets—it’s producing branding that performs across every channel while maintaining quality and efficiency.
After delivering over 1,200 creative projects for brands like TikTok and Spotify, we’ve seen how systems-based branding drives recognition, engagement, and measurable growth. In this guide, we’ll show you how to select the right branding partner to transform your strategy into results.
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Top 10 Branding Companies & Agencies
1. Vidico
Location: 77 Argyle St, Fitzroy VIC 3065 Australia | 20-40 Meagher St, Chippendale NSW 2008 Australia | 447 Broadway, 2nd FL #779, New York, NY 10013
Notable Clients: TikTok, Square, Spotify, Airtable, Uber, Sony, FreshBooks, Vimeo
Specializes in: Strategic Brand Storytelling, Branding Services, Content Marketing, End-to-End Video Production, Scalable Creative Solutions, Multi-Channel Content Adaptation
Vidico is a systems-first creative production partner built specifically for fast-moving tech brands. Unlike traditional agencies that scale by adding more people, our asset bank methodology and template systems enable us to deliver high-volume, high-performing content at scale—from concept to deployment.
Trusted by global leaders like TikTok and Spotify, we’ve transformed how brands approach creative production, ensuring every dollar goes further, with each campaign yielding up to 10x the assets of traditional approaches. With over 1.4 billion views generated and 1,200+ projects completed, we’re more than a vendor—we’re a strategic creative partner that helps you build a brand system that grows with your business.
Identify your ideal branding solution with our strategic assessment tool →
Case Study: TikTok’s Brand System Transformation
TikTok needed to maintain consistent, high-quality branding while keeping pace with their fast-moving teams. Their existing approach of using multiple agencies couldn’t deliver the speed and consistency they required. Our systems-based approach delivered:
- 10x increase in production speed
- 80+ designs in just 2.5 months (nearly one per day)
- 40+ creative video assets in multiple formats
“Vidico has been an incredible creative agency partner, and we couldn’t be happier with their work. From graphic design and video production to copywriting, they consistently deliver high-quality results—quickly, reliably, and at a fair price.” – Jennah Blau, Global Head of Publisher Development
2. DD.NYC®
Location: New York, NY, United States
Notable Clients: WillowWood at Hanger Live, VTS Accelerate, New York City FC (Etihad Park)
Specializes in: Branding, Web Design & Development, UI/UX Design, Packaging Design, Branding Narratives, and Brand Identity Design
DD.NYC® is an award-winning creative design agency located in the heart of Manhattan. If your brand needs highly polished visual assets with strong strategic foundations, their approach combines creative innovation with business-focused execution.
3. The Bureau of Small Projects
Location: 609 Deep Valley Dr, Rolling Hills Estates, CA 90274
Notable Clients: Bill Nye / The Planetary Society, Stanford University, Canon/Arcules, U.S. Fish & Wildlife Service, Dr. Pimple Popper
Specializes in: Conversion Optimization and Brand Guidelines for Startups, Nonprofits, and Purpose-Driven Businesses, Branding, Brand Narratives, Marketing Strategy, Digital Marketing
The Bureau of Small Projects is a top-rated branding and digital agency built by a team of Fortune 500 veterans who now use their expertise to empower startups, nonprofits, and mission-driven organizations.
For marketing teams with limited resources but ambitious goals, their approach focuses on practical, results-oriented branding that drives action. Their work is designed to attract, engage, and convert—turning vision into action with a clear, user-centered approach.
4. Ramotion
Location: San Francisco, CA — with teams in Los Angeles and New York
Notable Clients: Netflix, Stripe, Adobe, Salesforce, NBCUniversal, Mozilla, CBRE, Universal Music
Specializes in: Go-To-Market (GTM) Strategy, Branding, UI/UX Design, Web & App Design, Design Systems, Brand Strategy, Web Development, Product Writing
Ramotion is a global creative powerhouse at the intersection of product and brand. For tech companies looking to integrate product experience with brand identity, their approach offers a comprehensive solution that addresses both aspects.
With 15+ years of experience and a deep understanding of digital product ecosystems, Ramotion partners with marketing and product teams to craft strategies, design systems, and web experiences that drive business growth and strengthen brand positioning.
Discover how strategic brand systems drive business growth →
5. Clay
Location: Headquartered in San Francisco, CA
Notable Clients: Meta, Google, Coinbase, Coca-Cola, Uber, Stripe, Amazon, Slack, Yahoo!, Discover, Marqeta, Joe & The Juice, Serena & Lily
Specializes in: Branding, Design Systems, UX/UI Design, Web & App Design, Visual Identity, Interactive Demos
Clay is a global branding and UX design agency that transforms the world’s leading companies through innovative digital experiences. For brands focused on creating cohesive experiences across digital touchpoints, their integrated approach offers significant advantages.
Blending human creativity with AI-driven efficiency, Clay designs and builds web platforms, apps, and brand identities that deliver impact across all touchpoints. Their cross-functional team combines strategy, design, and development to help clients shape their brand positioning in increasingly digital markets.
6. Anchour
Location: 199 Lisbon St, Suite A, Lewiston, ME 04240
Notable Clients: Mod Pizza, DCU (Digital Federal Credit Union), Kate Farms, Heatable, Woodhull Architecture
Specializes in: Brand Strategy, Branding, Campaigns & Creative, Website Design & Development, and Brand Management
Anchour is a results-driven branding and marketing agency that helps good brands become great by blending strategy, creativity, and digital innovation. If your team values agencies that balance creative excellence with practical business outcomes, their approach may align with your needs.
With a reputation for creative excellence, Anchour builds strong foundations and drives measurable results through branding, digital experiences, and full-funnel marketing campaigns that connect with target audiences.
Case Study: Digital Ocean’s Brand Consistency System
Digital Ocean needed to create a simple, clear way to explain complex cloud infrastructure concepts while maintaining strong brand identity. Our systems-based approach delivered:
- High-quality illustrations that could stand alone as individual brand assets
- 87% video completion rate for their product explainer
- Reusable visual assets for website, email campaigns, and marketing channels
“The brand video that Vidico created for us, as well as the designs—looks amazing. Their quality of work exceeded our expectations at every stage. We’re all super impressed.” – Mitch Wainer, Head of Brand
7. Motto
Location: Headquartered in New York City
Notable Clients: Virgin Atlantic, Google, Disney, Mastercard, Klaviyo, Goodnotes, Bleecker Street, CloudBees, Full Sail University, NCM
Specializes in: Brand Strategy, Brand Culture, Brand Innovation, Brand Building, and Digital Strategy
Motto® is a leading global branding consultancy known for helping visionary leaders build brands around big ideas that rally people inside and outside the organization. Their approach offers particular value for companies undergoing significant transformation or seeking to align internal culture with external brand.
With deep expertise in brand positioning, cultural alignment, brand communication, and innovation, Motto transforms companies into future-ready brands with strong foundations for growth.
8. WANT Branding
Location: 2980 McFarlane Rd #208, Miami, FL 33133
Notable Clients: Cisco, Uber, POLITICO, REEF, Trimble, ES Windows, Patreon, Applebee’s, MetaBank
Specializes in: Brand Naming, Brand Strategy, Brand Creation & Refresh, Brand Identity, Brand Architecture, Brand Insights, and Market Research
WANT Branding is a globally recognized branding agency with over 25 years of experience helping businesses grow through powerful naming, brand strategy, and visual identity solutions. If your company is facing naming challenges or needs to restructure your brand architecture, their specialized expertise could be particularly valuable.
Their full-service model delivers everything from trademark-ready names to strategic brand architecture, using data-driven insights and branding expertise to help you stand out in competitive markets.
9. BLVR
Location: 132 N Acacia Ave, Solana Beach, CA 92075
Notable Clients: Vessel, Andis, Polaris, Legends, Bay Hills Church, Belmont Park, Rushing
Specializes in: Belief-Driven Branding, Brand Strategy, Brand Identity, Brand Guidelines, Purpose-Led Rebranding, and Cultural Alignment
BLVR® is a San Diego-based branding agency that helps companies turn beliefs into bold behavior by closing the Say-Do Gap® — the critical disconnect between what a brand says and what it actually does. For purpose-driven organizations looking to align actions with messaging, their approach offers a distinctive path to authentic brand building.
With a proven framework that transforms internal conviction into external action, BLVR crafts purpose-led strategies and brand identities that build trust, drive engagement, and fuel long-term brand loyalty across all touchpoints.
10. FUEL Marketing
Location: Salt Lake City, Utah, United States
Notable Clients: Restore Hyper Wellness and various education, healthcare, and franchise businesses
Specializes in: Full-Service Marketing, Branding, Digital Marketing, SEO, Social Media, TV/Radio Advertising, Outdoor Media, Web Design, PR, and Lead Generation
Fuel Marketing is a full-service marketing agency based in Salt Lake City. For marketing teams seeking integrated branding and marketing support across multiple channels, their comprehensive approach offers streamlined management and consistent messaging.
Case Study: Sail Internet’s Holistic Brand System
Sail Internet initially needed a simple animation to replace an outdated explainer video, but the project evolved into a comprehensive brand identity system. Our systems-based approach delivered:
- 12-month video marketing strategy addressing customer pain points and communication needs
- Complete visual identity system with bespoke illustrations used across website, vehicles, and marketing materials
- Multiple video formats (90s, 60s, 30s, 15s, 6s) optimized for different channels
“Vidico is a trusted and important vendor that helps present our brand in amazing and uniquely creative ways.” – Bobette Wolf, Creative Director
Factors to Consider When Choosing a Branding Agency
Portfolio & Case Studies
Don’t just take an agency’s word for it—examine their work carefully. A strong portfolio shows you how they bring ideas to life, implement strategic thinking, and deliver real-world results for their clients.
When evaluating portfolios, look beyond surface aesthetics to understand the strategic problems they are solving. The best agencies share their challenges, approaches, and, most importantly, the business outcomes their work achieved. This gives you insight into how they might tackle your specific branding challenges.
Industry Expertise
Branding isn’t one-size-fits-all—different industries have unique requirements and audience expectations. An agency with experience in your sector will understand your market dynamics, competitive landscape, and customer psychology without a steep learning curve.
For tech companies in particular, look for partners who understand how to communicate complex solutions simply while maintaining technical credibility. This specialized knowledge can dramatically speed up your branding process and improve outcomes.
Creative & Strategic Approach
Great branding isn’t just visually appealing—it’s strategically sound and built to perform across all touchpoints. When evaluating potential partners, look for agencies that clearly articulate how their creative decisions connect to business outcomes.
You want a team that balances creative innovation with strategic discipline. Ask potential partners how they measure success and what metrics they focus on beyond aesthetics. The best agencies can show how their work drives concrete business results like increased recognition, engagement, and conversion.
Service Range
A comprehensive branding partner offers advantages in consistency and efficiency. With multiple specialists under one roof, you get a unified vision across all elements of your brand expression without the fragmentation that comes from managing multiple vendors.
Consider whether you need focused expertise in a specific area (like naming or identity design) or a full-service partner who can handle everything from strategy to implementation. For growing companies with limited marketing resources, an integrated approach often delivers better results with less management overhead.
Access our brand strategy framework to build recognition and trust →
Client Feedback
What past clients say reveals the reality of working with an agency beyond their polished pitch. Look for testimonials that speak to the working relationship, process efficiency, and most importantly, business impact.
The most valuable feedback often comes from clients who have maintained long-term partnerships with an agency. This indicates the agency delivers consistent value beyond the initial project phase. Don’t hesitate to ask for references from clients in similar industries or with similar challenges to yours.
Transparency & Communication
Clear, consistent communication forms the foundation of successful branding partnerships. Evaluate how potential agencies handle your initial inquiries—their responsiveness and clarity often reflect how they’ll manage your project.
The best agencies establish transparent processes with regular checkpoints and clear expectations. They provide visibility into their workflow, timelines, and decision-making approach. This transparency builds trust and ensures alignment throughout the branding process.
Budget Flexibility
Effective branding partners understand how to maximize value within your budget constraints. They offer flexible approaches that prioritize elements with the highest impact while providing options for phased implementation when appropriate.
Be wary of agencies that immediately push for the highest-priced option without understanding your specific needs and constraints. The best partners work collaboratively to find the right balance between ambition and practicality, ensuring you get maximum value from your branding investment.
Benefits of Hiring a Branding Agency
Clarity from Day One
A great branding agency helps you transform vague ideas and market positioning aspirations into clear, compelling brand expressions. They bring objectivity and expertise to distill your vision, values, and voice into strategic assets that resonate with your target audience.
For tech companies in particular, this clarity is invaluable in simplifying complex offerings and creating messaging that connects with both technical and non-technical audiences. The right partner bridges the gap between what you know internally and what your market needs to understand.
Creative Branding Strategies
Effective branding goes beyond visual identity to encompass positioning, messaging architecture, and audience engagement strategies. The right agency develops branding approaches rooted in customer research, competitive analysis, and your business objectives.
These strategies serve as your roadmap for consistent brand-building across all touchpoints. By establishing clear guidelines and frameworks, agencies enable your team to make confident decisions that strengthen your brand with every interaction.
High-Impact Visual Identity
Your visual identity system is the foundation for recognition and recall in crowded markets. From logo design to color systems to motion principles, professional agencies craft cohesive visual languages that differentiate your brand and create emotional connections.
The best agencies create visual systems that are both distinctive and practical—designed to work across everything from business cards to billboards to digital platforms. This versatility ensures your brand maintains its impact regardless of where customers encounter it.
Faster Go-to-Market
With professional branding partners, you avoid the lengthy iterations and uncertainty that often plague in-house branding efforts. Their established processes and specialized expertise streamline decision-making and production.
This efficiency is particularly valuable for tech companies in competitive markets where timing can significantly impact success. The right partner helps you launch faster while ensuring your brand makes an immediate impression on your target audience.
Consistency Across Touchpoints
As your marketing efforts expand across channels, maintaining brand consistency becomes increasingly challenging. Branding agencies establish systems and guidelines that ensure your brand speaks with one voice regardless of the platform or context.
This consistency builds recognition, reinforces your messaging, and creates a coherent customer experience. With proper brand management, every interaction strengthens your market position rather than creating confusion or diluting your identity.
Discuss your brand challenges with our strategic consultants →
A True Creative Partner
The most valuable agency relationships go beyond vendor transactions to become genuine partnerships. The right branding agency serves as a trusted advisor who challenges your thinking, brings fresh perspectives, and grows with your business.
This collaborative approach ensures your brand evolves intelligently as markets shift and your business expands. A true partner understands both where you are today and where you’re headed, helping you build a brand with the flexibility to accommodate future growth.
Brand Consistency & Long-Term ROI
Well-executed branding is an investment that pays dividends over time through increased recognition, trust, engagement, and conversion. Professional agencies help you build brand equity that becomes one of your company’s most valuable assets.
The systems and processes they establish create efficiencies that continue delivering value long after the initial engagement. By transforming branding from a series of one-off projects into a systematic approach, agencies help you maximize return on every creative dollar spent.
Why Choose Vidico
Built for Brands That Move Fast
Vidico isn’t just another branding agency—we’re a creative growth engine built specifically for fast-moving tech companies. Our systems-based approach is designed for ambitious brands that need to scale their creative output without sacrificing quality or consistency.
Traditional agencies struggle with volume because they scale by adding more people—an approach that becomes increasingly inefficient as demands grow. Our asset bank methodology and template systems enable high-volume, high-performing content at scale while maintaining brand integrity across all touchpoints.
Trusted by the Best
From TikTok and Spotify to Digital Ocean and Airtable, over 450+ leading brands have partnered with Vidico to build brand systems that drive measurable results. These companies choose us because we understand the unique challenges of scaling creative production in high-growth environments.
Our track record includes successful collaborations across diverse industries and growth stages—from startups establishing initial brand identity to enterprise companies refreshing their positioning for new markets. This breadth of experience ensures we can adapt our approach to your specific challenges.
Branding Process That Performs
We don’t just create assets that look good—we build brand systems that work hard for your business. Our performance-focused approach ensures every element of your brand is designed to align with your marketing goals and drive measurable outcomes.
From strategic brand positioning to visual identity systems to content scaling, we create frameworks that enable consistent quality while allowing for adaptation across channels and campaigns. This systematic approach transforms branding from a creative exercise into a business multiplier.
End-to-End, Without the Headaches
We manage everything from concept to delivery so you don’t have to juggle multiple vendors or coordinate disparate pieces. Our comprehensive approach simplifies what can often be a complex, fragmented process.
For marketing teams already stretched thin, this integration delivers significant value. You get a single partner with visibility across all aspects of your brand expression, ensuring consistency and efficiency without the management overhead of traditional agency relationships.
Results You Can See
Our branding work isn’t just about aesthetics—it’s about driving business results. We measure success through engagement metrics, conversion impact, and long-term brand equity building rather than subjective creative evaluations.
Our clients consistently report improved performance across key indicators following our branding engagements, including higher engagement rates, increased conversion, and strengthened market positioning. We focus on creating brand assets that generate return on investment rather than simply winning design awards.
Transform your brand with a personalized strategy consultation →
FAQs
What does a branding agency do?
A branding agency helps define and shape how the target audiences perceive your business.
This includes building your brand strategy, creating visual identity systems (like your logo and color palette), brand messaging frameworks, and tone of voice, and often applying this across websites, packaging, and marketing materials.
How much does branding typically cost?
Branding costs can vary widely depending on the creative agency and the scope of work.
On average, startups can expect to invest anywhere from $5,000 to $30,000, while enterprise-level branding projects can exceed $100,000, more expensive than traditional branding.
It all comes down to how comprehensive the strategy, design, and deliverables must be. Take our VidiFit Quiz in less than two minutes to get clear pricing.
How do I choose the right branding agency for my business?
Review their portfolio, case studies, and client feedback to choose the right branding agency.
Look for experience in your industry, a clear creative process, and a tone that aligns with your brand perception. The best branding companies should feel like strategic, using innovative thinking, not just service providers for business success.
What is included in a branding package?
A typical branding package includes brand strategy, logo design, typography, color palette, visual elements, guidelines, and messaging frameworks.
Depending on your needs, some packages may also include website design, brand training, social templates, motion assets, and brand voice development.
How long does the process for branding usually take?
The full process for branding usually takes 4 to 12 weeks, depending on the complexity of your project.
Strategy phases often take the most time, followed by creative development, brand architecture and brand valuation, feedback cycles, and final delivery.
Key Takeaways
Choosing the right branding agency isn’t just about finding skilled designers—it’s about partnering with strategic thinkers who understand your business challenges and can translate your vision into assets that drive growth. The best agencies combine creative excellence with business acumen, delivering brand systems that create lasting value.
For fast-moving tech companies, traditional agency models often struggle to keep pace with rapidly evolving needs. Vidico’s systems-based approach offers a fundamentally different model—one built for speed, consistency, and scale without the inefficiencies of conventional creative production.
By developing modular brand systems and asset banks rather than one-off projects, we help ambitious brands maximize their creative investment while maintaining the quality and consistency essential for building recognition and trust.
Schedule a brand strategy session to elevate your market presence →
References
- https://www.globenewswire.com/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.indeed.com/career-advice/resumes-cover-letters/build-your-work-portfolio
- https://www.forbes.com/councils/forbesbusinesscouncil/2024/05/09/competing-on-more-than-price-how-branding-can-build-revenue/
- https://online.hbs.edu/blog/post/brand-equity
