Your brand isn’t just how you look—it’s how you scale.
For fast-growing tech companies, brand identity needs to do more than impress investors or polish a homepage. It has to perform across every touchpoint, from product onboarding to paid acquisition. And yet, most teams are still stitching together fragmented assets, inconsistent visuals, and design systems that break under pressure.
At Vidico, we’ve supported over 1,200 brand implementations, including teams that needed to move fast, stay consistent, and stand out. We know what a high-performance brand identity looks like—and what happens when it’s missing.
In this guide, we’ll examine the best brand identity agencies, what they do differently, and how modern tech brands can scale creative output without sacrificing clarity or cohesion.
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Top 15 Brand Identity Agencies
1. Vidico
Company Overview: We’re a full-stack creative agency with a video-first approach, delivering scalable, high-quality visual content through innovative systems rather than traditional production models. Our unique 10x approach maximizes creative yield across multiple channels and formats, making us particularly valuable for tech brands looking to scale their identity consistently and efficiently. With over 1,200 projects delivered and 600+ product launches under our belt, we’ve generated an impressive 1.4 billion views for clients worldwide. [1]
Core Offering: We develop end-to-end brand identity that drives measurable business growth through consistent visual storytelling. Our ability to blend art, illustration, and motion design ensures your brand maintains clarity while maximizing creative output across all channels. Unlike traditional agencies, our production process reduces implementation time by 40% while expanding your digital presence through high-impact video and photo assets.
What Sets Us Apart: Our 10x Approach to brand identity implementation creates reusable creative systems that compound in value over time. We don’t just develop logos and typography—we build comprehensive identity systems with bold art direction that your team can implement across web design and motion applications. This approach helps clients discover new ways to connect with their audience while maintaining instant brand clarity.
“Vidico’s success lies not just in creative uniqueness but in operational efficiency—by bringing creative, production, and post-production entirely in-house, we slashed costs while maintaining high-quality results. Early on, we grew through word-of-mouth referrals, and our flexibility in adapting to market changes, like the demand for lower-budget productions, allowed us to stand out. The ability to stay nimble while delivering top-tier content has been key to our growth.”
— Evan Pirone, CoFounder, Vidico
Key Clients: We work with top brands like TikTok, Square, Spotify, Airtable, Sony and Uber. Our approach has helped clients achieve 4x ROI on creative investments.
See how Vidico helped TikTok go from 10x to 160x + creative assets in 2.5 months
Perfect For: Marketing Managers/Directors at mid-market and enterprise (1000+ employees) tech companies looking to scale identity consistently across multiple regions and campaigns, as well as Performance & Growth Marketers at mid-market (200-1000 employees) SaaS and tech-based companies needing high-performing visual assets.
TikTok’s algorithm prioritizes authentic, engaging video. High-growth brands see success with a mix of UGC, motion graphics, and product explainers. See some of our examples for TikTok and Finder.
2. Pentagram
Company Overview: Founded in 1972, Pentagram is one of the most iconic design firms in the world, known for its partner-led structure and multidisciplinary approach. With studios in London, New York, Austin, and Berlin, Pentagram brings a global design perspective to every project, creating timeless brand identities that stand the test of time while pushing creative boundaries.
Core Offering: Comprehensive brand identity development, packaging, industrial design, signage, environmental graphics, digital experiences, and editorial design.
What Sets Them Apart: Partner-led projects ensure senior creative involvement, with an unusual structure where all partners are equal owners regardless of tenure or revenue. Their decades of experience, combined with continuous experimentation, keep them at the forefront of the industry, influencing the cultural landscape of design across the world.
3. Collins
Company Overview: Collins has established itself as a top-tier branding agency known for its award-winning design and transformation work. With offices in New York and San Francisco, the agency has built a reputation for bold, strategic branding across digital and physical experiences, focusing on transformative experiences that drive meaningful change.
Core Offering: Brand creation and repositioning, expansion and transformation, communications and visual design, packaging and retail experience design.
What Sets Them Apart: Strong focus on transformation and bold reimagining of established brands for the digital age. Their team excels at creating powerful visual systems that help companies evolve while maintaining clarity through thoughtful art direction and innovative typography.
4. DesignStudio
Company Overview: Known for their immersive, research-driven approach to brand strategy and design, DesignStudio creates distinctive identities that drive business growth. With offices in London, New York, Sydney, and Shanghai, they bring a global perspective to every project, often using unique research methods to fully immerse in a brand’s world.
Core Offering: Brand strategy and architecture, visual and verbal identity, motion, sonic, and interactive design, campaigns, and launches.
What Sets Them Apart: Their immersive research approach, including working as food delivery riders or gamers to gain authentic insights, demonstrates their commitment to understanding audience needs. This foundation helps them create identity systems with genuine meaning and cultural relevance that resonate with customers.
5. Wolff Olins
Company Overview: With over 50 years of experience, Wolff Olins is a legacy branding agency with a forward-thinking approach to brand strategy and identity. Founded in 1965 and with offices in London, New York, San Francisco, and Los Angeles, the agency blends decades of experience with innovative thinking to create transformative identities that drive business growth.
Core Offering: Brand measurement, strategy and architecture, verbal and visual identity systems, employee value proposition, and culture strategy.
What Sets Them Apart: Track record of creating iconic, sometimes polarizing identities that push boundaries and make bold statements. Their work often challenges industry conventions while creating instant recognition through powerful visual systems, from Google to other major tech innovators.
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6. Koto Studio
Company Overview: Koto Studio is a global brand agency known for clean, impactful design and flexible processes. With offices in Los Angeles, New York, London, Berlin, and Sydney, they bring a global yet local perspective to every brand they build, creating distinctive identities that work across multiple touchpoints.
Core Offering: Brand identity, strategy and guidelines, naming and brand frameworks, photography, illustration and typography.
What Sets Them Apart: Minimalist, high-impact design systems focusing on essential brand elements. Their work often demonstrates remarkable clarity while maintaining the power to evolve across various applications from digital marketing to environmental design.
7. Ragged Edge
Company Overview: Ragged Edge is a London-based agency known for bold, unconventional brand strategy and design. As a certified B Corp, they’re committed to balancing profit with purpose through socially and environmentally conscious branding, creating distinctive identities that stand out in crowded markets.
Core Offering: Brand strategy and narrative development, visual and verbal identity design, UX and UI design, messaging, campaigns, and content.
What Sets Them Apart: Strong focus on storytelling and brand purpose with a commitment to socially responsible design. Their team excels at creating vibrant, culturally relevant brand systems that support clients’ values while delivering business results.
8. Jones Knowles Ritchie (JKR)
Company Overview: Jones Knowles Ritchie (JKR) is a globally renowned agency with a strong focus on strategy, innovation, and iconic brand experiences. With studios in London, New York, and Shanghai, they bring international reach and decades of expertise to every project, particularly excelling in consumer-facing brand identities.
Core Offering: Brand identity and experience, branding strategy innovation, manifestos and brand storytelling, packaging and structural design.
What Sets Them Apart: Exceptional expertise in packaging design with a focus on retail impact. Their ability to create systems that work from digital platforms to physical shelf space demonstrates their mastery of brand consistency across touchpoints.
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9. Clay
Company Overview: Clay is a leading UI/UX design and branding agency based in San Francisco. Their team of global strategists, designers, and engineers builds notable brands and premier digital experiences that captivate users worldwide, with a special focus on creating cohesive brand experiences across digital touchpoints.
Core Offering: UI/UX design, branding, digital product design, and interactive experiences.
What Sets Them Apart: AI-infused creative approach that leverages emerging technologies for brand innovation. Their work often blends technological innovation with artful design to create cutting-edge digital brand experiences.
10. Murmur Creative
Company Overview: Based in Portland, Oregon, Murmur Creative is a values-based agency specializing in brand strategy, design, and web development. Their human-centered approach to branding creates authentic connections between brands and their audiences, emphasizing brand identities that tell compelling stories.
Core Offering: Brand strategy, visual identity design, packaging, and messaging.
What Sets Them Apart: Values-driven approach that creates authentic, emotion-based brand connections. Their team often focuses on delivering meaning through thoughtful brand experiences that resonate with niche audiences.
11. Workshop Built
Company Overview: Workshop Built describes itself as “the purpose-led agency that builds brands with substance.” Based in Carlsbad, California, they partner with growth-minded leaders to deliver award-winning brand strategies and identities that differentiate in competitive markets.
Core Offering: Brand strategy, messaging, and implementation services.
What Sets Them Apart: Emphasis on substantive, strategically-driven brand identities that go beyond surface aesthetics. Their focus on business fundamentals helps create brand systems that drive genuine market differentiation.
12. C42D
Company Overview: C42D positions itself as “We Brand Unicorns,” specializing in early-stage companies with high growth potential. Based in New York City, they build brands and websites designed to perform and drive results by connecting with audiences, inspiring investors, and eliminating complexity.
Core Offering: Brand identity development, website design, investor presentations, and sales materials.
What Sets Them Apart: Specialized focus on early-stage companies with high growth potential. Their expertise in tech and future-focused industries gives them unique insight into creating brand systems that support rapid scaling.
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13. Catchword
Company Overview: Catchword is a naming and branding leader based in the San Francisco Bay Area and New York. With over 20 years of experience, they focus on distinctive branding strategies that begin with compelling brand names, creating cohesive identity systems that start with verbal identity.
Core Offering: Brand naming, verbal identity development, and brand architecture.
What Sets Them Apart: Specialized expertise in naming as the foundation of brand identity. Their linguistic approach creates powerful verbal foundations that inform subsequent identity development.
14. Digital Silk
Company Overview: Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. Based in New York City, they create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for mid-market businesses and enterprise brands across industries.
Core Offering: Brand strategy and identity design, website design and development, digital marketing.
What Sets Them Apart: Strong focus on digital-first brand experiences that drive conversion. Their approach prioritizes the integration of identity with web design to create cohesive digital brand systems.
15. BS LLC
Company Overview: BS LLC is a strategic branding agency based in Cincinnati, Ohio. Their approach focuses on helping clients “discover their place in the world and build from purpose,” creating distinctive brand identities that express authentic company values and connect with target audiences.
Core Offering: Brand strategy, marketing strategy, and implementation.
What Sets Them Apart: Focus on purpose-driven branding that creates authentic market positioning. Their team emphasizes finding the true meaning behind brands to develop identity systems with genuine cultural resonance.
Top 5 Criteria for Choosing a Brand Agency
Systems-Based Approach
Traditional agencies solve creative challenges by adding more people—an approach that breaks down at scale. Great brand identity agencies develop systems and methodologies that ensure consistency and efficiency across all brand expressions, from environmental design to packaging design to web design.
Strategic Foundation
The most effective brand identities are built on deep strategic insights. Look for agencies committed to thorough research that informs their direction and helps develop meaningful connections between your business and customers.
Implementation Expertise
Many agencies can create beautiful logos, but fewer excel at implementing brand identity across complex touchpoints. The best agencies consider practical application from the start, ensuring your team can maintain brand clarity across digital and physical environments.
Scalability
Your brand will grow and evolve as your business expands in the global marketplace. Great brand identity agencies build flexible systems that scale with your company without sacrificing consistency or quality, even as demand increases.
Measurable Results
Top agencies tie brand identity work to business outcomes, tracking metrics like brand recognition, audience engagement, and conversion improvements. This focus on results separates true strategic partners from those creating attractive visuals.
Why Vidico Should Be Your First Choice for Brand Identity
Systems Over Staffing
Traditional brand identity agencies are expensive and not always built to scale brand identity effectively. The old approach was to put more people on a project, but that’s not the key to successful brand implementation. Our approach replaces this inefficient model with scalable systems that deliver consistent results without the overhead of large teams.
Our work with TikTok demonstrates this approach in action. The TikTok asset bank implementation showcases how systematic brand identity application can drive extraordinary results, generating 1M+ organic views in 5 days by maintaining perfect brand consistency while adapting to platform needs.
Asset Bank Methodology
We’re always trying to get as much as possible from each branding effort. We’re after that yield, we’re after getting the most possible amount of assets from the project.
Our asset bank methodology delivers more creative variations and higher volume without sacrificing brand consistency. As your brand asset library grows over time, you gain a compounding advantage. This approach ensures that every dollar invested in brand identity works harder, extracting maximum value from each production.
Built for Tech Brands
Our brand identity model delivers high-velocity, high-quality brand implementation that scales as you grow. With experience spanning 600+ product launches for tech brands, we understand the unique challenges and opportunities in the tech marketing landscape.
Subscription-Based Flexibility
Our subscription model ensures cost-efficient, always-on brand implementation with access to specialized talent across 40+ creative disciplines. This flexible approach allows brands to scale their identity implementation up or down as needed, without the constraints of traditional agency models.
FAQs
What is brand identity?
Brand identity is the unique combination of visual elements, messaging, and values that define a brand and differentiate it from others. It includes logos, colors, typography, tone of voice, and overall style, creating a recognizable and consistent presence. [2]
What is the 3-7-27 rule of branding?
The 3-7-27 rule refers to the cognitive psychology behind brand impression formation: it takes just 3 seconds for someone to form a first impression of your brand, you have about 7 seconds to make a memorable impression before they decide to engage further, and it takes approximately 27 touchpoints to create a solid brand impression that leads to recognition and recall.
How much does it cost to get a brand identity?
The cost of a brand identity depends on what’s included. Basic brand identity (logo, colors, typography) typically ranges from $5,000 to $15,000, while comprehensive brand identity systems, including guidelines, applications, and templates, generally cost around $20,000 to $50,000.
Do I need a branding agency if I already have an in-house design team?
Even with talented in-house designers, a specialized agency can offer invaluable external perspective and expertise. We often have broader experience across industries and can help identify blind spots in your current approach.
Final Thoughts
Successful companies don’t invest in individual brand assets—they build comprehensive identity systems that scale with their growth.
As you evaluate potential creative partners, consider their portfolio’s quality and their efficiency and scalability. The right agency should deliver immediate impact while building systems that drive long-term value for your brand.
Book a free strategy session and get expert creative direction for your brand identity implementation.
References:
- https://www.globenewswire.com/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.professionalacademy.com/blogs/what-is-brand-identity/
