1. Start with a twist
Begin your story with a surprising or unexpected outcome that immediately hooks your audience. This twist should encourage them to continue watching or reading to learn how this outcome came to be.
2. Focus on your target customer
By targeting a specific niche, your story will resonate more deeply with your intended audience.
3. Introduce relatable characters
Incorporate characters that your audience can relate to, empathize with, or learn from.
4 hook styles for social videos
Be Bold & Controversial
Embrace controversy to capture attention and spark curiosity. Try a hook like, “The unpopular truth about [Industry].” Or “Most [Jobs to be done] suck. Here’s how to…”
Unleash People’s Superpower
Showcase aspirational outcomes or achievements. Use hooks like, “Unlock the secret to mastering [Skill] in just X days,” or “Transform your [Business Area] with these game-changing strategies.”
Establish Credibility in 5 Seconds
Demonstrate expertise or endorsements from well-known figures. Try examples like, “X proven strategies backed by [Industry Expert],” or “How our approach generated [Results] in X Months.”
Create Eagerness
Create curiosity-driven hooks by hinting at a story or surprising results. Try hooks like, “The surprising success of [Company],” or “One change that doubled our revenue.”
Examples of captivating videos
At Vidico, our daily mission is to create captivating videos. We collaborate with forward-thinking companies who are eager to elevate their communication and outshine their competitors. Our portfolio showcases the undeniable impact of a compelling video hook on overall performance.
Cascade – The First Time
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Within seconds, Cascade’s video captivates viewers’ curiosity, resulting in an astounding 1 million views. Even more impressively, the average view duration for this 1-minute video reaches an impressive 56 seconds. It’s truly remarkable, isn’t it?
