After a few projects together, Cascade and Vidico identified opportunities to produce a testimonial video to: a) enhance Cascade messaging, and b) increase conversion of new prospective clients.
The use of Interview approach (filmed in a studio), makes the structure of the video easier to follow with a consistent direct to camera setting that the viewer could return to.
Combining key on-screen talent and stylistic product UI depictions from a users perspective, viewers truly understand Cascade in a way that's engaging and authentic.