Orbiit is a matchmaking engine powering curated 1:1 community connections at scale. Members can opt-into regular, topic-based 1:1 virtual connections and Orbiit handles all comms, matching, scheduling, feedback collection and analytics.
We incorporated the following queues for viewer engagement:
1. Use of consistent interview setting — We've found the structure of the video to be easier to follow with a consistent interview setting that the viewer could return to in-between the b-roll sequences.
2. Use of product overview — Vision of the actual product being used; main screens, used within a device context, and support by typography for key messaging.
3. Use of support footage — Some stock footage to support the narrative. This can help imply a bigger scale and feeling to the video overall.