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Built for tech marketing teams

The State of Creative Marketing in Tech 2025

How 200+ marketing & creative leaders are planning, producing, and scaling content in 2025

Particle
Particle
Built for modern Tech & SaaS teams — this is your insight-led playbook for scaling creative with speed, clarity, and ROI in 2025 and beyond.

Backed by real data

  • 0%
    of tech brands now produce new creative monthly or more often
  • 0%
    cite slow production cycles as their biggest challenge
  • 0%
    say short-form video outperforms all other paid creative formats
  • 0%
    say YouTube delivers the highest ROI of any paid channel
The shift is here

Content production is scaling fast.

If you're leading marketing or creative at a high-growth tech company, you're feeling the pressure: more platforms, higher output, tighter timelines, and constant scrutiny on ROI.

We surveyed 200+ tech and SaaS marketers to uncover where creative workflows are breaking and how the top teams are fixing them.

This report gives you the playbook for building a high-performance content engine without burning out your team.

Pain Point
Pain Point
Pain Point
Particle

What you’ll learn

Benchmarks for creative spend, formats, performance and more
24%
<$50,000
27%
$50,000 - $250,000
22%
$250,000 - $1,000,000
28%
$1,000,000+
What’s your marketing budget for creative?

This report reveals why 92% of tech marketers are prioritizing video, how AI is supporting creative strategy, and what’s behind the bottlenecks slowing teams down.

You’ll also learn which content formats, tools, and team setups leading brands are betting on this year.

Use these insights to improve team velocity, sharpen strategy, and confidently brief your next campaign.

Takeaway

Despite lean resources, many brands are targeting weekly content output, multi-format testing, and global campaign agility. This report shows how they’re making it happen.

Unlock insights from brands like TikTok and Adobe

You’ll get practical breakdowns of how leading tech brands are scaling smart, like:

How TikTok’s Advertiser Academy grew from 10× to 160× creative assets in a week, without losing consistency.

How Adobe’s Mark Hayes explains how automation and AI are reshaping creative pipelines and what it means for your team.

This report is a shortcut to what’s working for your peers at Square, Spotify and 200+ B2B brands. It directly addresses the gaps your marketing team is feeling right now.

Get your copy free, now

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Learn how to scale creative effectively without stretching your budget.

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