For both animation and live-action video production, six to eight weeks including feedback loops. Pre-production takes up to four of these weeks — we’re a video production company that really loves planning.

This typically depends on one of three goals: customer acquisition, engagement or retention. From there, we’ll match your goal to potential content categories and styles that will match your strategy. We also consider audience and distribution channels (TV, Facebook, Youtube, TikTok). Our approach gets the best of video production, and the strategy of effective video marketing.

We started producing online commercials. This then opened the door to a nine different video content categories, including brand videos, product videos, testimonial videos, case study videos, training videos, explainer videos, crowdfunding videos and social ads. We’ve worked hard on ensuring that our approach to promotional videos is seamless across all categories (read some of our reviews). We hate run-of-the-mill work, and instead aspire to be one of the best video production companies in the world.

Vidico’s approach to the video production process has always been end-to-end. We absolutely love being involved in scripting, storyboarding, and telling your company’s story in the most efficient way possible. For a complete rundown on our production workflow, you can book a call with one of our producers here.

In ROI terms, our most profitable channels are Instagram, Facebook and Youtube. These are also our favourite ad-platforms when it comes to accuracy in audience targeting, and ongoing optimisation/testing of video campaigns. Our favourite 2019 metric: video-ads on Facebook are 3-5x more likely to convert a customer than static assets.

Our video productions are all produced locally here in Melbourne — yes, even all our work with US accents. Our level of involvement throughout our video production service is always end-to-end, which has enabled both domestic and international collaborations of the highest quality. For videos that require overseas content, like event video production (including case study videos) or commercial video production, we’ll either organise for a small team to manage your project locally, or ensure that a member of the Vidico production team manages the production on-site.

It depends on a) your type of company, and b) the stage that your company is at. More abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating quality vision. Live-action incites more of an emotional connection, which might be an essential part of your sales and marketing strategy.

Yes. We we manage the whole process. Our belief is that you should have one provider that has a complete understanding of your brand over time; this is the key to a professional video, and a video production solution that works consistently over time. We’ll continually be suggesting new ideas, and implementing strategies to leverage existing content. We have this down to a science, which is where our team can really help.

Yes. All of our explainer videos include storyboarding — we see this as one of the most integral parts of the entire animation process.

We work on monthly retainer structure, with no commission on ad-spend. We have a predictable amount dedicated to optimisation and changes to video content each month, alongside suggestions in strategy as time goes on. Campaigns work best with a minimum three-month investment. We can opt for shorter campaigns (such as Kickstarter launches), but we’ll likely need to sustain further organic traction with media and PR in the case of the latter.