Software Walkthrough

Airtable

We teamed up with Airtable to create a set of five product tour videos that could also serve as templates for their team to use in future projects. The direction was based on UI abstraction and the use of colours for a modern and fresh outcome.

Watch our video for Airtable

Research was key when approaching a project for such a bespoke company. We reviewed previous brand videos and assets, as well as current brand guidelines to ensure the video remained bespoke yet closely branded.

Erin Dayley

Animation Producer

Clean UI and pops of colour.

When it comes to fast product adoption, walkthroughs play a big part. That’s why Airtable is putting together a library of customizable template tutorials that let users create personalized views for every need. There isn’t a better way to educate than with quality video.

This was actually Vidico’s second project for Airtable! You can view our first project (an app video), here.

When working with a complex & powerful platform such as Airtable prioritisation is key to ensure the features can be communicated throughout the video and viewers had time to focus on each one.

Airtable has a wide colour palette, we leveraged these throughout the video keeping it modern and fresh whilst taking care not to overuse these colours. To achieve this we kept the UI and backgrounds minimal and utilised pops of colour throughout.

Airtable ❤️'s Vidico

Airtable was founded on the belief that software shouldn’t dictate how you work—you should dictate how it works. Their mission is to democratize software creation by enabling anyone to build the tools that meet their needs and we are here to help them achieve this goal, with video.

Efficient feedback rounds.

Accelerating feedback loops was essential. We used time difference to our advantage scheduling quick syncs at the end of Airtable’s day — the start of our day to allow for frequent comms. This facilitated our production team to maintain momentum across borders.

Our timezone differences meant that while the Airtable’s team was sleeping, we were working, and vice versa. This enabled round the clock feedback and production cycles, resulting in a smooth and flowing process, with accelerated delivery for this type of project.

We’ve developed a proven and flexible process that makes feedback a breeze. Our team easily adjusted to Airtable’s needs in upping the frequency of face to face meetings as well as working with their preferred feedback format.

The project was always being worked on, and Airtable were great in keeping their feedback loops to a day.