4-weeks to launch.
From script, storyboard, sourcing of talent, location, a day of production, two days of editing, a day of graphics, a day of animation, voiceover and music, we summoned the strength to fit this project into a four-week timeline in line for an Amazon event that Olikka presented at.
The video received a high-level intrigue, which then turned into multiple idea sessions with clients on how the technology could be implemented in their office environments.
If you’re shooting for over 25 shots in a 10 hour day, use of voiceover as opposed to character dialogue is a serious time saver. We had to be so precise with the placement of the product, that shots really took quite a while on the day to get right.
We opted to stick with the single environment and shoot for quality, as opposed to multiple environments with a smaller crew.
All up, we used seven crew behind camera:
– Assistant Director
– Production Assistant
– Lighting Assist
– Set Design
Amazon, Olikka & Vidico
Here are some further shots from the video project: