Scaling creative production

TikTok

TikTok needed a way to maintain consistent, high-quality branding to keep up with their fast-moving teams. Relying on multiple agencies wasn’t enough. Vidico’s custom design system eliminated these inefficiencies, unlocking agility and setting the stage for 100x creative output.

Watch our video for TikTok

Vidico has been an incredible creative agency partner, and we couldn’t be happier with their work. From graphic design and video production to copywriting, they consistently deliver high-quality results—quickly, reliably, and at a fair price. They truly understand our business and always go the extra mile to ensure our partnership is both effective and enjoyable.

Jennah Blau

Global Head of Publisher Development

The challenge

TikTok Advertising Academy set out to launch a toolkit of 50 educational videos, empowering advertisers and marketers to become certified in TikTok’s media buying.

Every design needed to embody TikTok’s DNA. To bring their vision to life, we immersed ourselves in their bold, playful brand identity.

We needed to ensure every deliverable—from decks to motion graphics—not only reflected TikTok’s essence but also streamlined production for faster results.

The solution

Through in-depth onboarding and the use of modular building blocks and Figma-powered custom templates, we developed a design and motion graphics system for TikTok’s Advertiser Academy.

This modular library of “building blocks” streamlined content creation, transforming how TikTok managed and produced their content:

Simplifying complex creative tasks into an easy, repeatable and scalable process.
Reinforcing visual identity, ensuring every asset reflects TikTok’s unique brand DNA.
Building an asset library & content engine to streamline the production of presentations, sizzle reels, and event materials.
Enhancing teamwide agility, providing cohesion and flexibility for TikTok’s fast-moving global teams.

What made the difference?

Scalable design process
From creating presentation decks to sizzle reels, every asset was built with scalability in mind.
Effortless collaboration
Weekly meetings and a shared project tracker ensured we remained aligned with TikTok’s teams in the U.S., Brazil, and beyond.
Efficiency without sacrificing quality
With a solid design framework, we minimized feedback loops, consistently delivering assets with little to no revisions.

From motion to design

"Whether it’s creating a unique visual identity that aligns with our brand, producing sizzles, developing educational resources, or handling translations, Vidico has helped us hit key business goals and elevate our efforts. They’re friendly, professional, and an absolute pleasure to work with—hands down the best agency we’ve partnered with!" — Jennah Blau, Global Publisher Growth & Education @ TikTok

10x increase in production speed

This system allowed us to go from 10x to 160x + creative assets:

80+ designs in 2.5 months for TikTok Publishers—nearly one a day.
40+ creative video assets in both 9:16 and 16:9 formats

The secret sauce

The key to solving TikTok’s challenges wasn’t just about speed—it was about building a system that could scale their creative output without losing the essence of their brand. By aligning deeply with their visual identity and creating a modular design system, we gave them the agility to adapt and grow while keeping everything consistent and on-brand.

The domino effect

This success led other teams to trust us for fast, high-quality creative work.

Our system grew to support other TikTok divisions:

TikTok Publishers: Crafting impactful presentations, infographics, sizzle reels, and summit logos to help major brands like Netflix and Vogue succeed on the platform.
For TikTok Notes and TikTok AI: Bringing new platform features to life through creative scripting, post-production, and visually engaging assets.
TikTok Creators and Fan Content: Expanding into creator management and branded video content, reaching diverse audiences with authentic storytelling.

The winning result

Modular, reusable templates that adapted effortlessly to TikTok’s evolving needs.

Whether updating last-minute product changes or scaling campaigns globally, the system gave them the speed, consistency, and flexibility to stay ahead.

TikTok’s journey is just beginning, and we’re proud to be part of it. As their needs evolve, the system we built will continue to scale, ensuring their teams have the tools they need to stay ahead in a fast-paced world.

Key takeaways

Authenticity at Scale: Every deliverable, from presentation decks to sizzle reels, reflected TikTok’s unique visual identity.
Exponential Efficiency: Updates took minutes, maintaining originality while delivering at speed.
Streamlined Workflows: The system replaced bespoke processes, enabling TikTok to scale from a few assets to hundreds effortlessly.

Vidico became an extension of TikTok’s creative arm, producing consistent, high-quality work across every touchpoint—from large-scale summits to branded merchandise—without sacrificing creativity or cohesion.