Comedic and disruptive.
Cascade is a strategy acceleration platform where teams plan and execute together. It unites everyone from start to finish bringing ideas to life and helping teams get better results, faster.
They wanted to disrupt its market by questioning some of its principles and stand out with a brand that’s fun, ambitious, bold and clear.
We teamed up with this amazing team to create something funny and real. A narrative that could show all the taboos and complexity behind creating a strategy with a storyline everyone could easily relate to. The direction consisted of a human-centred approach with a few animated UI elements to enhance messaging.