Brand Video


Cascade needed to reintroduce its brand to a market that values tradition and structure. They tasked us to produce a brand video that represents a brand that's fun, ambitious and bold. Not the usually B2B approach.

Karim Zuhri
With Vidico, every single detail matters. They make sure everything looks clean, beautiful and very professional. Really caring about the outcome and following up, again and again, to make sure you're happy with the results. A real customer-focused team. + Avg. view duration 56s (93% view rate). + Over 1.4 million views on Youtube.
Karim Zuhri
Chief Operating Officer
Comedic and disruptive.

Comedic and disruptive.

Cascade is a strategy acceleration platform where teams plan and execute together. It unites everyone from start to finish bringing ideas to life and helping teams get better results, faster.

They wanted to disrupt its market by questioning some of its principles and stand out with a brand that’s fun, ambitious, bold and clear.

We teamed up with this amazing team to create something funny and real. A narrative that could show all the taboos and complexity behind creating a strategy with a storyline everyone could easily relate to. The direction consisted of a human-centred approach with a few animated UI elements to enhance messaging.

A+ distribution strategy.

A+ distribution strategy.

Cascade’s team had a solid distribution strategy in place. They went all over the place with the video, using it on Linkedin, Facebook and Youtube.

After 6 days of being published on Cascade‘s YouTube channel, the video had already got over 70K views achieving incredible results:

  • The video lasted almost 1-minute and the average view duration was 56-seconds.
  • Doubled amount of subscribers.
  • 375,000+ views of the video.
  • 5,800+ hours of watch time
  • The impression rate increased to 40%
Key learnings.

Key learnings.

Part of this success is due to the inclusion of the main elements important to users when watching a video. It has a humorous aspect with quite a hook that leads you on from the start and it educates viewers by highlighting main product benefits and showing UI components.

Key learning: use different cut-downs to program your distribution campaign in a way that moves viewers down the funnel.

Watch this video from Karim Zuhri, COO at Cascade to learn about his experience collaborating with Vidico on this brand campaign.

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