Video Content

10 Best 2D Explainer Video Examples: Must-Watch (2024)

Laura Chaves
May 29, 2024

2D explainer videos have emerged as a powerful and engaging medium for conveying complex ideas, products, and concepts clearly and concisely.

Whether you’re a small startup or a seasoned enterprise, finding the perfect explainer videos to showcase your brand can be a make-or-break decision.

Discover how these 2D explainer video examples can help improve your businesses’ marketing efforts.


    Top 10 Awesome 2D Explainer Videos Worth Watching

    1. Hello, Sunday Morning

    Average Pricing: Starts at $5000

    What Makes It Stand Out: The Hello Sunday Morning 2D explainer video by Vidico is a remarkable example of effective communication through impressive animation.

    Our [1] script concisely conveys the essence of Hello Sunday Morning’s mission in just 30 seconds.

    The 2D animation in this video is clean, visually appealing, and consistent with the brand’s video style. The choice of a 2D format allows for simplicity and clarity in delivering the message.

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    2. Operata

    Average Pricing: Starts at $5000

    What Makes It Stand Out: The latest explainer video collaboration between Vidico and Operata is a testament to their expertise in 2D animation video production.

    We can create a more organic and personalized visual narrative anytime using hand-drawn storyboards.

    3. Plutora

    Average Pricing: Starts at $5000

    What Makes It Stand Out: The explainer video services for Plutora are a testament to the technical prowess and creative collaboration within the Vidico team.

    2D animation, created using industry-standard tools like Illustrator and Adobe AfterEffects, showcases high technical expertise.

    Since we used the Portuguese language in the narration, it adds an extra layer of accessibility and can increase engagement, mainly since the target audience includes Portuguese speakers.

    4. CaraKit

    What Makes It Stand Out: Creating the right mood and resonance with the target audience, including 2D animated videos, is crucial in marketing.

    CaraKit used warm colors this time to create a sense of comfort and familiarity. Incorporating warm colors into the video’s design fosters a welcoming atmosphere.

    The narrator’s tone and delivery align with the overall mood of the explainer video to increase target audience engagement.

    5. Spotify

    What Makes It Stand Out: This animated video explainer effectively communicates the partnership between Anchor and Spotify.

    This time, instead of making live-action explainer videos, Spotify utilizes bold animation and informative content to engage the audience.

    The choice of animation adds dynamic and visually engaging animated elements to the video. At the same time, the bold and informative script can capture the viewer’s attention and convey the message effectively.

    6. YouLocal

    What Makes It Stand Out: Minimalism is a highly effective design style for 2D motion graphics explainer videos, and YouLocal did a great job with their impressive 2D animated explainer.

    Focusing on the core message, ensuring timelessness, animated characters, achieving narrative unity, and engaging the customers through simplicity effectively communicates its message and hooks viewers.

    7. Slack

    What Makes It Stand Out: The Slack explainer video is an excellent and effective promotional explainer video that resonates with target customers and employees.

    The explainer video created effectively tells a story, showcasing the transition from a hectic, email-filled workday to a simpler, more enjoyable, and productive one with Slack.

    The animation videos on Slack helped increase business sales and brand engagement.

    8. Quickbooks Online + Etsy

    What Makes It Stand Out: The Quickbooks explainer video for ETSY users is a standout example of targeted marketing.

    It successfully communicates the convenience of Quickbooks as a supplemental software for managing ETSY businesses, using clear and understandable explanations, visual consistency, and efficient messaging.

    This 2D explainer video effectively convinces its clients of the value of Quickbooks in just one minute, making it a highly effective marketing strategy for its target demographic.

    9. Dropbox

    What Makes It Stand Out: The Dropbox 2D explainer video excels in its problem-solution narrative, effective use of visual metaphor, and relatable character story.

    In less than three minutes, it clearly demonstrated the features of their services. The animated explainer is a cost-effective solution for marketing and brand recognition.

    10. Animals

    What Makes It Stand Out: The “Animals” 2D explainer video represents an intriguing fusion of advertising and explainer video styles, straddling their boundaries.

    The animated explainer video explains its subject matter in a light and easily digestible manner, making it easy to understand. It is clever to use animal characters instead of humans in a funny video.

    Animals have universal appeal, making the explainer video more relatable and keeping the viewers engaged. By featuring animals, the product explainer video taps into the natural entertainment value of animal behavior.

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    When To Use 2D Explainer Videos

    2D animated explainer videos are ideal for simplifying concepts, products, or services and communicating them visually, engagingly, and easily understood [2].

    They work well for educational purposes, product demonstrations, marketing campaigns, and internal communications.

    2D explainer videos are particularly effective when you want to capture and retain the viewer’s attention, convey a message succinctly, and create a memorable brand image.

    Their versatility allows them to be used across many platforms, from websites and social media to presentations and training materials.

    In essence, 2D explainer videos are a powerful tool for simplifying, informing, and engaging your target audience.

    Why Marketers Prefer 2D Explainer Videos


    Marketers prefer 2D explainer videos over live-action videos for cost-effectiveness and time efficiency. Unlike live-action or 3D animations, 2D marketing videos require fewer resources, making them ideal for businesses, including startups and SMEs, to produce quality content within budget constraints.


    2D explainer videos simplify complex concepts, effectively communicating technical processes, abstract services, or product descriptions into easy-to-understand visuals. The versatility of a fun video makes them valuable tools for communicating intricate ideas to a broader audience.

    Engaging Storytelling

    The visual storytelling aspect of 2D explainer videos ensures that the core message is understood and remembered. Combining visuals, narration, and animation, these best explainer videos captivate viewers and leave a lasting impression, enhancing brand recall and audience engagement.

    Why Work With Vidico

    Expertise in 2D Animated Explainer Videos

    Vidico boasts a team of seasoned professionals with extensive expertise in explainer video production. We excel in creating high-quality, engaging content and visually appealing animated explainer videos.

    We take pride in our exceptional visual design capabilities. Our professional animators are adept at creating explainer videos with stunning visual elements that enhance your video’s aesthetic appeal and simplify complex concepts.

    Global Presence

    With a global presence spanning Melbourne, Sydney, and beyond, we are well-equipped to serve clients worldwide. Our reach ensures that your project receives the attention it deserves.

    Our team can create explainer videos with voice-overs and narrations that require different languages. Our international reach means we can work with you seamlessly regardless of location or time zone.

    Client-Centric Approach

    Our top priority is our clients’ satisfaction. We collaborate closely with you to ensure that your goals are met. We are known to create the best explainer videos that exceed your expectations.

    We understand that managing your business is complex, and we can help you by creating animation videos where prospective clients can learn in a breeze and increase sales.

    You can choose the next explainer video type and length of the product explainer videos, but we are happy to assist you and give you ample time to decide.

    Cutting-Edge Technology

    Vidico utilizes the latest technology and software tools, including Adobe AfterEffects and Illustrator, to create visually stunning and innovative 2D explainer videos and motion graphics.

    We ensure that we deliver high-quality animation for your business. We continuously learn, develop, and explore animation options to help increase conversions and business sales so you can focus on other things.

    Collaborative Team

    Our team is dedicated to making your project a success. We thrive on effective collaboration and ensure that the animated explainer video we create benefits from our collective creativity and expertise.

    Our team of experts ensures the delivery of the expected quality and helps you focus on what matters most- your business.

    Proven Results

    Our portfolio speaks for itself, showcasing a history of successful projects across various industries. We have a proven track record of delivering impactful 2D explainer videos that resonate with audiences.

    We keep our focus on hundreds of clients and continuously provide live-action videos that help businesses increase sales, engagement, and recognition.

    Transparent Process

    We maintain transparency throughout production, keeping you informed and involved at every stage, from conceptualization to video editing. When making an animated explainer video, you’ll have a clear understanding of project timelines and progress.

    If you want other explainer video options, you can use our VidiFit Quiz any time for a free estimate.

    Tips and Tricks When Crafting an Explainer Video Project

    • Keep your explainer video short and to the point. A concise video of 60 to 90 seconds can maintain viewer engagement. Also, a short video is more remarkable than a longer one.
    • Incorporate branding elements, such as logos and color schemes, to reinforce brand identity throughout the short video.
    • Use high-quality visuals and animations to create a polished, professional-looking, and great explainer video.
    • Test your explainer video with a focus group or target audience to gather feedback and make necessary revisions before finalizing.


    What are the benefits of 2D explainer video?

    2D explainer videos offer key benefits, including simplifying complex ideas, enhancing engagement, and conveying information concisely and visually appealingly.

    2D explainer videos improve audience understanding, drive message retention, and are versatile for various social media platforms [3], making them assertive communication, marketing, and education tools.

    Getting a professional animated explainer video company can be a cost-effective solution for your marketing goals. Use our VidiFit Quiz any time and get transparent pricing in 90 seconds.

    What does it cost to make a 2D explainer video?

    The cost of a 2D explainer video can vary widely, typically ranging from thousands to hundreds of thousands of dollars or more.

    Factors influencing the cost include explainer video length, complexity, quality, motion graphics, animation of characters, animation explainer video style, scriptwriting, voice-over, and revisions.

    Use our VidiFit Quiz for free! It is a convenient and efficient way to get an accurate cost assessment based on your unique project requirements.

    How long does it take to make a 2D explainer video?

    Typically, a 1-2 minute explainer video may take 4-8 weeks to create, from concept to final delivery, depending on the length and type of animation you choose.

    Complex or longer explainer videos may require more time. In contrast, short videos can be produced for a short time, depending on the details, animation type, and complexity of the product or business.

    The time it takes to create the best explainer video examples depends on various factors, including explainer video length, complexity, revisions, and production resources.

    What is the typical process for creating a 2D explainer video?

    Creating a 2D explainer video involves multiple stages, including crafting compelling visuals that effectively communicate the message to the audience. The production process includes concept development, scriptwriting, storyboarding, animation, voiceover recording, and editing.

    When making a good explainer video, each plays a crucial role in bringing the story to life, from brainstorming ideas to refining transitions and adding final touches like sound effects, upbeat music, or gentle music.

    Collaboration and communication between the client and the production team are essential to ensure the animation or live-action video meets expectations and engages viewers effectively.

    What should I look for when choosing a company to create a 2D explainer video?

    Consider several factors when selecting a company to create a 2D explainer video. Look for a strong portfolio showcasing expertise in animation and visual storytelling. Positive reviews and testimonials from past clients are also important indicators of a company’s reliability.

    Additionally, prioritize clear communication throughout the production process to ensure that the final product meets expectations and aligns with the client’s goals.

    Do I need to provide a voiceover script, or can the production company handle it?

    Some production companies offer voiceover scriptwriting services as part of their package, while others may require the client to provide a script. It’s essential to clarify this with the production company beforehand and discuss any preferences or requirements for the voiceover.

    In Conclusion

    2D explainer videos are a versatile and impactful tool for simplifying complex concepts, engaging audiences, and conveying information effectively.

    The best explainer video examples discussed showcase how these explainer videos can excel in diverse industries and creative approaches, making them valuable assets for marketing, education, and communication needs.

    Their ability to distill compelling storytelling, captivating visuals, interactive elements, and concise narratives makes them stand out in digital content creation [4]

    Ready to bring your vision to life with a visually captivating 2D explainer video?

    Try our VidiFit Quiz any time for a free estimate tailored to your project’s unique needs. Let’s transform your ideas into engaging visuals that captivate your audience and achieve your goals. Get started now!


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