Animation is a potent tool that transcends illustration and can convey human emotion, transport us to distant lands, and bring clarity to even the most complex subjects.
Animated videos come in various styles and formats, from 2D and 3D animation to stop-motion and motion graphics, allowing creators to craft unique narratives and convey information in compelling ways.
Below are five outstanding examples of animated advertising and what it can do. These animated video examples showed the boundless creativity animators and storytellers bring to life on screen.
Top 5 Amazing Animated Video Examples You Need to Watch
1. Legal Shield
Why It Stands Out:
In the Legal Shield piece, you have a great example of how animation can help simplify complex issues and deal with multiple aspects of that issue simultaneously.
In the first half of the piece, the narrator describes a vexing, real-life problem, while the animation simultaneously provides context and touches on various aspects of that problem.
In the second half of the piece, narration and animation come together to provide a simple, effective solution: the free Legal Shield app.
Vidico did an excellent job in this animated explainer video because they managed to create an animated product video with a remarkable animation style and informative content.
Watch the Legal Shield ad here.
2. iMac Pro “Buck”
Why It Stands Out:
Steve Jobs set the bar for industrial design more than 20 years ago, and ever since, Apple has been as much about the aesthetics of tech as it is about the effectiveness of tech.
In this iMac Pro animated advertisement, the company effectively melds the worlds of technology and art by letting a single computer artist, known only to us as “Buck,” demonstrate the expressive power of the iMac Pro. No words are used because, frankly, no words are needed.
In less than a minute, it is one of the best marketing videos to reach its target clients. This consistency reinforces the brand identity of the biggest brands like Apple and recognition among your audience.
Watch the Apple iMac Pro “Buck” ad here.
3. Android “Rock, Paper, Scissors”
Why It Stands Out:
If you were tasked with making an ad for a phone, you could feature that phone prominently in the ad. Right? Well, not if you’re Android.
It is one of the best-animated explainer video examples on the online platform. They decided that the most effective way to promote their product was to speak to the values it represents: compassion, courage, and communication.
The animated explainer video was boldly demonstrated using the rock, paper, and scissors animation characters. It was a fun video created that resonated with the audience.
Watch the Android “Rock, Paper, Scissors” ad here.
4. AMEX “Gold”
AMEX shows us how to do a globetrotting advertisement without breaking the bank. It is one of the most effective ads that gathered many views.
As the worldly and sophisticated-sounding narrator espouses the virtues of the AMEX Gold Card, the ultra-simple animation with the soothing color palette takes us from the airport to the tropical isle of Mont Saint Michel in France.
All in 30 seconds, and all without leaving the cozy confines of the animation program. Just think of how much the animated explainer video would have cost to produce if the video created is live-action.
Watch the AMEX “Gold” ad here.
5. Wimbledon “In Pursuit of Greatness”
Why It Stands Out:
Wimbledon is all about history. It’s the oldest tennis championship in the world and oozes prestige from every corner of Centre Court. But how do you advertise history? Simple: with animated advertising.
Unlike other animated explainer videos with crazy long content, in a one-minute extravaganza, the animators take us on a trip through time using era-specific graphics, a few recognizable faces, and a step-by-step demonstration of how the tournament and the world around it have grown together through the years.
Watch “In Pursuit of Greatness” here.
Benefits of Animated Explainer Videos In Your Business
Animated explainer videos are visually captivating and tend to hold viewers’ attention better than text or static images.
Awesome explainer videos combine visuals, sound, and motion that can make your message more engaging and memorable.
Simplified Complex Ideas
Animated explainer videos excel at breaking down intricate concepts or processes into easily digestible visuals.
Animation simplifies understanding, whether you’re explaining a product’s features or a complex business model. Most animators showcase the key features in a short film and ensure to simplify the concepts.
Producing live-action videos with actors, sets, and equipment can be expensive.
Animated explainer videos, on the other hand, often require fewer resources and can be more budget-friendly while achieving a professional look.
Animation is a perfect example of a cost-effective solution. It requires fewer resources, such as actors, sets, and locations, making it a cost-effective tool.
Instead, you’ll need an expert animation company to create characters that explain your brand and act as a tool to keep the audience engaged.
Increased Conversion Rates
The best explainer videos can lead to higher conversion rates. They can be used on landing pages, email marketing campaigns, or as explainer videos to guide potential customers through your sales funnel.
Their ability to engage, simplify complex concepts, and build trust through the sales funnel makes them an invaluable asset in driving desired actions, whether signing up, purchasing, or taking any desired action that advances your goals.
Why Work With Vidico
Proven Track Record
Vidico has a strong track record of producing outstanding animated videos for diverse clients. Our portfolio showcases various successful projects, from promotional videos to animated explainers and everything in between.
No Hidden Costs
When you partner with Vidico, you can trust that there are no hidden fees or surprise charges. We believe in upfront honesty when it comes to pricing, ensuring that you clearly understand the costs involved.
Creative Excellence in Animated Explainer Video
Our team of talented creatives, including directors, animators, and writers, is dedicated to crafting visually stunning and compelling video content. We thrive on bringing your ideas to life and exceeding your creative expectations.
Vidico understands that every project is unique. We take the time to understand your specific goals and target audience, allowing us to create custom-tailored solutions that align with your brand and objectives.
From concept development and scriptwriting to production, animation, and post-production, Vidico provides comprehensive video production services. You can rely on us to handle every aspect of your project seamlessly.
What is an animated video?
An animated explainer video is a video that uses animation techniques, such as 2D or 3D animation, motion graphics, or stop-motion, to create moving images. It typically involves characters, objects, or text brought to life through motion and visual effects.
What are the different types of animated videos?
Animated videos come in various styles, including 2D animation, 3D animation, stop-motion animation, whiteboard animation, and more. Each style has its unique visual characteristics and applications.
How long does it take to create an animated video?
The time required to create an animated video can vary widely depending on factors like the animation’s complexity, the video’s length, and the production team’s expertise.
Simple animations can be completed in a few weeks, while more complex projects may take several months.
What is the cost of producing an animated video?
The cost of an animated video depends on factors like the style of animation, the length of the video, the level of detail, and the production company’s rates.
Prices range from a few hundred dollars for basic animations to thousands for high-quality, longer videos. You can use our VidiFit Quiz and get transparent pricing for your animated product video.
How can I use animation videos for my business?
Animated explainer videos can be used for various business purposes, including marketing and advertising, explaining products or services, internal training, educational content, and storytelling.
They are versatile and practical tools for engaging with your audience.
Do I need a script for my animated video?
Yes, a well-crafted script is essential for most animated explainer videos. It provides the narrative structure, dialogue, and critical messages that guide the animation process.
A clear script ensures that your video effectively conveys its intended message.
The Bottom Line
Animation isn’t just for kids; no, these aren’t cartoons either. Before you commit to a lengthy and expensive live-action shoot, talk to our video production company team about the limitless possibilities of animation, whether 2D or 3D.
An animated product video is a testament to the power of visual storytelling and a catalyst for success in today’s digital age. Whether for businesses, educators, or content creators, it offers a vibrant canvas to paint ideas, inspire action, and leave a lasting impression on audiences everywhere.
Ready to transform your message into a captivating explainer video? Use our VidiFit Quiz, and let’s bring your vision to life!
Vidico’s explainer video for BotCentral: