Animated videos make it easier to explain ideas, grab attention, and keep people watching. But not all animations are created equal. The right video can simplify complex messages and make your brand stand out—while the wrong one gets ignored.
At Vidico, we’ve partnered with leading tech and SaaS brands to craft compelling animated videos that simplify complex ideas and drive user engagement. Our expertise in creating tailored animation ensures your message resonates with your target audience.
In this guide, we break down the best examples of business animation videos so you can see what works and how to apply it to your own brand.
Content
Top 20 Corporate Animated Videos To Watch
1. Vidico x Spotify – Ad Studio Animation
Average Pricing: Starts at $5000
Target Industries: Startup, Established Enterprise, SaaS, E-commerce, Retail, Non-Profit, Financial Services
Collaborated With: Spotify, Upfluence, BotCentral, Bailey Nelson, Airtable, Square
What Makes It Stand Out: Vidico [1] partnered with Spotify to create an animated corporate video to introduce significant development of the brand’s podcast advertising: Spotify’s democratization of access to the Spotify Audience Network through Ad Animation Studio.
“A great business animation video doesn’t stop at just delivering a polished main video. It’s about having a well-thought-out strategy for cutdowns, alternate versions, and channel-specific adaptations for platforms like Meta, YouTube, and TikTok. That’s the level of depth you get with a robust agency that truly knows this space.”
The corporate animation video employs eye-catching visuals, colorful graphics, characters, and transitions to captivate the viewer’s attention. The narration guides the viewer through the content, making it easier to follow.
Our explainer video for Spotify’s Anchor platform helped demystify podcast creation for millions, effectively engaging their audience and solidifying their market presence. Check out the full case study here.
Are you looking for an explainer video company that will elevate your brand through animated marketing videos? Try our VidiFit quiz for transparent pricing and discover how we can enhance your brand’s storytelling.
2. Vidico x BotCentral Animated Explainer Video
Average Pricing: Starts at $5000
Target Industries: Startup, Established Enterprise, SaaS, E-commerce, Retail, Non-Profit, Financial Services
Collaborated With: Spotify, Square, Digital Ocean, Linode, Airtable, Square, The Oodie
What Makes It Stand Out: The business animation video created for BotCentral represents a noteworthy achievement and is worth watching for several reasons. BotCentral, as a communication platform, brings a unique perspective to the world of chatbots.
It effectively conveys BotCentral’s capabilities by combining character animation and abstract 2D vector animation. Character animation adds a human touch to the presentation, making the software more relatable.
3. PRIM Technologies
Target Industries: Established Companies, Virtual Platform
Collaborated With: Confidential
What Makes It Stand Out: The animated corporate explainer video produced for PRIM Technologies serves as a standout illustration of how entrepreneurs can harness the ability of animated marketing videos to articulate their narratives with precision and impact.
The explainer video company employs a combination of compelling imagery, straightforward narration, and dynamic sound design that will produce results.
4. Slack
Target Industries: Technology, Media, Small Business, Financial Services
Collaborated With: OpenAI, Roku, Credit Union
What Makes It Stand Out: The company video showcasing Slack as a business communication tool demonstrates its transformative impact on the work environment.
Additionally, the explainer video company video skillfully incorporates Slack’s brand identity by subtly using the company’s colors and sound effects.
5. Airbnb-Love
Target Industries: Hospitality
Collaborated With: Confidential
What Makes It Stand Out: Airbnb’s Corporate Animation titled “Love” sets a remarkable example of how intricate business concepts can be effectively communicated through compelling visuals and engagement.
The distinctive and vibrant style of corporate video animation is an immediate attention-grabber. The 2D human figures, contemporary corporate animation techniques, and an invigorating soundtrack ensure customer engagement.
Not sure which animation style suits your brand? Take our VidiFit Quiz to get personalized video recommendations and an instant estimate tailored to your business goals.
6. Rymindr
Target Industries: Organization, Established Companies, Technology, Information and Media
Collaborated With: Confidential
What Makes It Stand Out: Unlike other animated corporate videos, Rymindr’s company video marketing is both informative and entertaining.
It adopts a captivating tone and utilizes striking imagery to promote the company engagingly and excitingly.
7. MMC
Target Industries: Economy and Social, Non-Profit
Collaborated With: Non-Profit Organizations
What Makes It Stand Out: The animated corporate video created for Makers Making Change exemplifies effective communication in the business world.
Employing simple animated characters and graphics and a simple storyline creates a sales funnel for your company.
It captivates the attention of their target audience, ensuring that the message resonates deeply and leaves a lasting impact.
8. Amazon One
Target Industries: Finance, Retail, Establishments
Collaborated With: Confidential
What Makes It Stand Out: 3D animation, marked by vibrant colors and simple graphics, not only brings the concept to reality but also aligns seamlessly with Amazon’s brand identity, ensuring brand consistency.
The clever use of humor and informative corporate animations adds an enjoyable dimension to the viewing experience, making it more engaging.
9. Starbucks
Target Industries: Food and Beverage
Collaborated With: General Public
What Makes It Stand Out: Starbucks is a well-known brand, and its corporate animated explainer video is a remarkable addition to the list of best business animation videos.
While animated explainer videos are commonly used to tackle intricate subjects, Starbucks showcases how motion animation can educate consumers about blending coffees and be used for training sessions on how to blend coffee beans to create different flavors.
Starbucks’ corporate animated video showcases how simplicity, when combined with creative storytelling and the right corporate animation style, can effectively convey
10. Apple Health
Target Industries: Organization, Healthcare
Collaborated With: General Public
What Makes It Stand Out: This animated corporate video employs a captivating blend of 2D and stop-motion animation, successfully breathing life into health and well-being and rendering it engaging and relatable to potential customers.
The choice of animation styles for the story is particularly astute, as it combines the versatility of 2D animation with the tactile and dynamic nature of stop-motion.
11. BlueCross BlueShield
Target Industries: Healthcare
Collaborated With: Confidential
What Makes It Stand Out: BlueCross BlueShield’s animated video exemplifies the potential of animation in creating compelling business narratives.
It dispels the notion that animated characters are confined to cartoons and showcases animation’s ability to deliver a professional and engaging corporate message.
12. Microsoft
Target Industries: Banking & capital markets, Consumer goods, Defense & Intelligence
Collaborated With: Corporations and General Public
What Makes It Stand Out: By leveraging animation, Microsoft can depict various characters simultaneously on the screen, enabling a more engaging and informative visual representation.
This versatility and ability to convey complex features and concepts through animation testify to this medium’s ability in business communication.
Microsoft’s video exemplifies how animation can enhance the presentation of software capabilities and user experiences, making it a valuable tool for marketing and engagement.
13. Blockdaemon
Target Industries: Established Companies, Security and Infrastructure
Collaborated With: Microsoft, Plaid, Blockchange
What Makes It Stand Out: Blockdaemon’s use of blockchain animation in its animated corporate video is a strategic and impactful tool for conveying the company’s significance in the blockchain infrastructure space.
It enables the presentation of Blockdaemon’s features and benefits in an engaging and understandable manner.
14. Headspace
Target Industries: Health and Services
Collaborated With: General Public, Confidential
What Makes It Stand Out: Headspace’s animated explainer is a masterful example of corporate animation at its best.
The story combines entertainment with education, employs diverse animation styles to convey a multifaceted message, and successfully highlights the ability of meditation engagingly and memorably.
It is one of the best animated corporate videos, with the ability to balance wit and entertainment while retaining its educational value.
15. Deloitte-Future of Mobility
Target Industries: Consumer, Energy, Resources & Industrials, Financial Services, Government & Public Services
Collaborated With: Confidential
What Makes It Stand Out: The Deloitte: Future of Mobility animated explainer excels in creating an aspirational and immersive experience.
Its strategic use of animation styles, engaging voiceovers, detailed exploration of the app’s features, and visually captivating design make it a practical and memorable communication tool.
16. IBM
Target Industries: Information Technology
Collaborated With: Honda, Kawasaki
What Makes It Stand Out: The creative company profile video for IBM’s cloud-based security platform offers a comprehensive and visually engaging overview of this innovative defense system.
It effectively communicates the importance of cloud security and IBM’s role in this field, showcasing animation’s ability to convey complex subjects and inspiring viewers to explore innovative solutions like IBM’s cloud-based security platform.
17. Google Assistant
Target Industries: Virtual Software
Collaborated With: General Public
What Makes It Stand Out: The animation video featuring Google Assistant employs a simple yet vibrant animation style and a contemporary design, making it a delightful and engaging presentation.
The story combines animation’s visual appeal with an approachable style to create a memorable and informative viewing experience.
18. Reseau
Target Industries: Logistics and Transport
Collaborated With: General Public
What Makes It Stand Out: This concise animated video effectively elucidates the issues Reseau has been addressing and resolving over the years.
This animated video serves as an excellent source of inspiration for non-profit organizations looking to leverage company video to convey their message, simplify complex issues, and effectively engage potential company investors.
19. Acast – Explainer Animation
Target Industries: Media, Paid Media
Collaborated With: Vidico
What Makes It Stand Out: Acast’s video content employs a striking visual approach with bold and contrasting colors, making it visually distinctive and memorable.
The use of vibrant colors sets it apart and effectively captures the viewer’s attention. The animation’s dynamic nature, characterized by constant motion, creates an engaging and exciting atmosphere.
20. Brady Corp
Target Industries: Printing, Identification and Safety
Collaborated With: General Public
What Makes It Stand Out: Instead of using live-action videos, the animated video for Brady Corp explains the technology employed to maintain network uptimes and reduce downtimes.
This video content effectively conveys complex technological concepts through animation, making them more accessible and understandable to viewers.
Why Use Animated Business Videos
- Visual Appeal: Animation marketing videos are inherently visually appealing. The combination of colors, movement, and creativity grabs the viewer’s attention and will produce great results.
- Simplifying Complex Ideas: Complex concepts and ideas can be challenging and traditionally conveyed. People will only spend a little time reading paragraph-length information about your business. Business animation is the perfect solution as it simplifies complex ideas by breaking them down into easily digestible visuals and narratives.
- Cost-Effective: Animations create a cost-effective solution by eliminating the need for expensive sets, actors, and equipment, making it a budget-friendly choice for businesses.
- Versatility: Animations are versatile mediums that can be tailored to suit various industries and purposes. Whether you need an explainer video, a marketing campaign, or training materials, animation can adapt to your needs.
- Engagement: Animation keeps viewers engaged through creative storytelling and captivating visuals. It can effectively convey your message while holding the audience’s interest anywhere in the world.
Why Work With Vidico
Transparent Pricing for Animated Business Videos
Vidico provides clear, structured pricing so you know exactly what to expect—no surprises, no hidden fees. Our transparent approach ensures you have a full breakdown of costs before production even begins.
Not sure what type of video fits your business? Try our VidiFit Quiz to get an instant pricing estimate and tailored video recommendations. Get your instant quote.
High-Impact Storytelling & Animation
A great animated video isn’t just visually stunning—it tells a compelling story that drives action. At Vidico, we craft strategic, high-converting animations that clarify complex ideas and make your brand unforgettable.
“With business animation videos, the real value lies in how the content is repurposed and distributed. At Vidico, we ensure every animation is optimized for various channels—whether it’s a short, snappy TikTok cutdown or a detailed YouTube explainer—maximizing ROI and engagement across your entire campaign.”
— Evan Pirone, Co-Founder & Creative Director, Vidico
- Custom storyboarding to ensure a cohesive, engaging narrative
- Multi-platform optimization for social media, ads, and sales funnels
- Strategic storytelling that blends education with conversion
Design That Captivates
Vidico’s award-winning animation and design ensure your brand stands out. From crisp motion graphics to bespoke character animation, our team crafts visuals that hold attention and spark action.
What makes our animations different?
- Premium illustrations & motion design tailored to your brand
- Seamless animation sequences that enhance storytelling
- Attention-grabbing visuals optimized for engagement
Expert-Driven Scripts That Convert
A strong animated video starts with a powerful script. Our team of expert storytellers crafts scripts that:
- Distill complex ideas into simple, compelling messages
- Align with audience pain points to drive engagement
- Guide viewers toward action—whether it’s signing up, booking a demo, or making a purchase
End-to-End Creative Expertise
Vidico is more than an animation studio—we’re an extension of your marketing and creative team. Our team of strategists, motion designers, and creative directors collaborates to ensure your video is not just engaging, but strategically aligned with your growth goals.
When Spotify’s Anchor wanted to increase engagement and retention, they turned to Vidico. Our animated explainer video made Anchor’s unique features crystal clear, helping to boost app downloads and user adoption. View the full Spotify’s case study.
Want an animated video that engages and converts—just like we did for Spotify? Let’s bring your vision to life. Book a free consultation today.
How to Make Animated Explainer Videos for Business?
- Set Goals: Define the purpose of your video’s purpose– explaining a product, educating your audience, or boosting brand awareness.
- Storyboard: Map out the video production process to guide your video’s flow and ensure clear communication.
- Script: Write a concise, engaging script tailored to your target audience and brand voice.
- Voiceover & Music: Choose a professional voice and background music that complements your video’s tone.
- Design & Animation: Create animations using software, bringing your storyboard to life.
- Review & Feedback: Gather input from stakeholders to refine and enhance your video.
- Finalize: Make necessary revisions and ensure video requirements are met.
- Distribution & Promotion: Decide where and how to share your video to reach your audience effectively.
Different Types of Corporate Animated Videos
2D Animated Video
2D animation involves creating flat, two-dimensional characters and backgrounds [2]. It’s a versatile style for explainer videos, storytelling, and character-driven visual content. It is an effective way for a video production company to create animated videos for businesses and produce results. Check out these 2D animation examples
3D Animated Video
3D animation adds depth and realism by creating three-dimensional characters and environments [3]. It’s commonly used for product visualization, architectural walkthroughs, and high-end corporate presentations.
Whiteboard
Whiteboard business animation mimics the look of a hand-drawn illustration on a white background [4]. It’s often used for educational or instructional corporate videos, simplifying complex concepts.
Infographic
Infographic business animation brings static infographics to life by adding motion and interactivity. It’s excellent for engagingly presenting data-driven content or statistics.
Typography
Typography business animation focuses on animated text and typography elements. It’s an artistic style often used for title sequences, promotional videos, and conveying messages with impactful visuals.
Cut-Out
Cut-out animation uses pre-designed characters and objects, which are moved like puppets. It’s a cost-effective approach for creating lively and engaging animated marketing videos with a unique visual style.
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Industry Trends
3D Animation Dominance
While 2D animation remains popular, 3D animation increasingly dominates the business animation landscape. Advancements in 3D animation technology have made it more accessible and cost-effective, allowing businesses to create visually stunning and immersive experiences for their audience.
Immersive Experiences with VR and AR
Virtual reality (VR) and augmented reality (AR) are revolutionizing how businesses engage with their audience. Companies are leveraging VR and AR technologies to create immersive experiences, such as interactive product demos, virtual tours, and training simulations. These immersive experiences enhance viewer engagement and create memorable brand interactions.
FAQs
Why are animated videos important for business?
Animated videos are necessary for businesses because of their versatility and engagement potential. They are powerful video marketing tools that effectively reach and convert new customers and produce results.
Whether the videos explain the products, educate audiences, or simplify complex concepts, animated marketing videos deliver compelling stories and memorable information.
The right video production company can help businesses create amazing videos that effectively communicate their message and drive success.
How much does it cost to make corporate animation videos?
The cost of creating corporate animation videos can vary widely depending on several factors, including the video’s length, complexity, animation style, and the level of detail required.
On average, a simple 1-2 minute corporate video animation might cost thousands of dollars, while more complex productions with 3D or intricate storytelling can range from $10,000 to $30,000 or more.
Talk to us or use our Vidifit quiz for transparent pricing.
Final Thoughts
Business animation videos are versatile and engaging marketing tools vital in conveying information, explaining products or services, and educating audiences.
They come in various styles, from 2D and 3D to whiteboard and typography, each suited to different objectives. These animated videos captivate viewers’ attention, simplify complex concepts, and enhance message retention.
Short animated videos are invaluable assets for businesses across industries. They can maintain brand consistency and appeal to global audiences.
Unlock the ability of animated storytelling for your business. Elevate your brand, engage your audience, and produce results. Sign up for our Vidifit Quiz and get transparent pricing of animated corporate videos for your company.
References:
- https://www.britannica.com/art/animation
- https://www.adobe.com/creativecloud/tools/3d-animation-software.html
- https://www.sciencedirect.com/science/article/pii/S240584402300436X
