Effectively showcasing complex products can be a challenge. Lengthy documents often fail to capture attention, but corporate videography offers a powerful solution.
Video content helps brands connect with audiences and drive conversions by transforming intricate ideas into engaging visuals and concise messaging.
Having worked with countless tech companies, we’ve seen firsthand how corporate videography can transform the marketing of SaaS products.
Here’s what you should know about corporate videography.
Content
What’s Corporate Videography?
Corporate videography is creating professional videos specifically designed to represent a company’s brand, products, or services.
A corporate video production company will communicate a company’s message, highlight key offerings, and engage internal teams and external audiences using live-action or animated videos.
Whether through promotional videos announcing a new product, product demos, or employee interviews, corporate videography aims to visually tell a business’s story in a compelling way. This ultimately helps to build trust, boost brand visibility, and drive business growth.
How Does It Work?
Corporate videography works through a structured video production process to create professional, high-impact video content that resonates with a business’s target audience.
Videos help simplify complex ideas, making them more engaging and easier for audiences to understand.
Video production companies will help boost brand awareness, increase customer engagement, and drive conversions with corporate video production services.
A video concept is more likely to be shared; it amplifies reach, strengthens credibility, and fosters business growth.
Video Project Examples
Brand Videos
Brand videos communicate a company’s core values, mission, and personality. Business video production agencies often use commercial or product videography in these videos to build a strong emotional connection with the audience.
Whether highlighting the company’s culture or a new initiative, these videos help humanize the brand and create a lasting impression.
Explainer Videos
These videos break down complex concepts into easy-to-understand visuals and storytelling.
An animated corporate video can help audiences grasp the key features and benefits of a service or product or explain the corporate origin story.
In the tech and SaaS space, explainer videos are perfect for illustrating how the software works or how it solves customer pain points. They simplify even the most intricate systems for a general audience.
Event Videos
Whether it’s a product launch, conference, company news, or internal gathering, event videos capture corporate events’ excitement and key moments.
An event video is often shared with both internal teams and external audiences to showcase the event’s success and convey the company’s forward momentum.
Product Launch Videos
Launching a new product or service requires a video that captures attention and generates excitement. A product launch video introduces the product, shows how it works, and emphasizes its value to potential customers.
For SaaS and tech companies, these videos often focus on demonstrating new features and improvements, helping users see why they should upgrade or try the new offering.
Product Demo Videos
Product demo videos show the step-by-step usage of a product, allowing potential customers to see it in action.
A product demo video is useful for businesses. It can showcase specific software functionalities or tools, giving viewers a clear understanding of how the product solves their needs.
Testimonial Videos
Featuring real customers sharing their experiences, a video testimonial can build trust and credibility.
Potential clients are more likely to trust the opinion of a satisfied customer, and these high-quality video testimonials provide social proof of a product’s effectiveness.
Training Videos
Training videos are instructional and educational, created to help employees or customers understand a product or process.
Training and onboarding videos are particularly effective for onboarding new users to software platforms or tech solutions. They offer clear, concise guidance that ensures a smooth learning curve. The same goes for employee onboarding videos for new hires and recruiting videos for applicants.
Important Steps in the Corporate Video Production Process
1. Pre-production Phase
This is the planning phase, where the concept is developed, goals are defined, and logistics are arranged.
This includes writing scripts, creating storyboards, selecting locations, casting talent, and organizing the necessary equipment. Pre-production ensures everything is planned out in advance, laying the foundation for a smooth shoot.
2. Production Phase
The production phase is when the actual filming takes place. A professional crew captures the footage, which may include interviews, product demos, or on-location scenes.
The goal is to follow the storyboard and script and ensure that all visual and audio elements are recorded as planned.
3. Post-production Phase
After filming, the footage moves into post-production, where the post-production team will turn a raw file into a polished final video [1]. The video editing phase includes cutting the video, adding music with professional audio equipment, voiceovers, special effects, graphics, and color correction.
The post-production process ensures that the video aligns with the brand’s message and achieves the desired outcome.
Benefits of Corporate Video Production
- Enhanced brand visibility: Corporate videos help increase brand awareness and make your company more memorable.
- Improved audience engagement: Visuals and storytelling capture attention more effectively than text alone.
- Simplified communication: Complex messages can be conveyed quickly and clearly through a video ad.
- Increased conversions: A video brief is more likely to drive sales or lead generation by building trust and credibility.
- Better SEO performance: Video ads improve search engine rankings and boost website traffic.
- Stronger emotional connection: Video testimonials can evoke emotions, helping to create a deeper connection with the audience.
- Versatile marketing tool: Videos can be used in any video platform, including social media platforms, your company website, and company presentations.
- Higher shareability: Videos are more likely to be shared by viewers, extending your reach to a broader audience and establishing brand identity.
- Enhanced brand storytelling: Simple corporate videos offer a platform to showcase your company’s mission, values, and unique story.
Work with a trusted video production company for your corporate video production needs. Contact Vidico [2] today for a free 30-minute strategic call, during which we will help you turn your vision into an effective corporate video project.
FAQs
What is a corporate video an example of?
A corporate video is an example of professional video content created to represent a company’s brand, values, or services.
An employee onboarding video, testimonial video, training video, or recruitment video can be used for internal communication, training, or marketing to engage audiences and convey a company’s message.
How do you start corporate video production?
Corporate video production begins with pre-production planning, where you and your video production agency will define your corporate video’s goals, target audience, and key messages.
This stage also involves scripting, storyboarding, and organizing logistics like locations and talent to ensure a smooth production process for the corporate video production company.
What is the difference between corporate video and commercial video?
Corporate videos are typically created for internal use or to communicate the company’s message to a specific audience, such as employees or clients.
On the other hand, commercial videos are focused on promoting a product or service to a broad audience, often to drive sales or brand awareness.
Why should I create a corporate video?
Create a corporate video to boost brand visibility, simplify communication, and engage your audience more effectively.
Corporate videos help build credibility, foster a deeper connection with viewers, and are more likely to be shared, which extends your reach and can lead to greater business growth.
Hire corporate video production companies that are experts in video marketing [3] to maximize the potential of your videos.
How much does a corporate video cost?
The cost varies depending on video length, complexity, production quality, and additional services like animation or voiceover. After discussing your specific needs, we can provide a detailed quote.
For corporate video costs, you can use our VidiFit Quiz. In less than 2 minutes, you can get free, upfront pricing for your video needs.
Are there additional costs for revisions?
Our packages typically include a certain number of revisions. Additional revisions beyond this may incur extra costs, which we will outline during the initial agreement.
How long should a corporate video be?
Typically, promotional videos are 1-2 minutes long, while training videos can be longer, around 5-10 minutes. The ideal length depends on the video’s purpose and the platform where it will be shared.
Do you offer video editing services for existing footage?
Yes, we can edit existing footage to create a polished, professional final product, including adding graphics, music, and voiceover.
Final Thoughts
Corporate videography is a powerful tool for businesses to communicate their message, engage their audience, and drive meaningful results [4].
From enhancing brand visibility to simplifying complex concepts, well-executed corporate video productions can leave a lasting impact on both internal teams and potential clients.
Promotional video content is an essential part of modern marketing and communication strategies, whether you’re looking to showcase a product, tell your company’s story, or train your staff.
Ready to elevate your brand with professional corporate videography? Contact us today to discuss how we can help create impactful videos that resonate with your audience and drive business growth!
You can also use our VidiFit Quiz for a free and upfront estimate.
References:
- https://www.adobe.com/uk/creativecloud/video/discover/video-post-production.html
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.forbes.com/councils/forbesagencycouncil/2024/03/07/understanding-the-power-of-video-for-marketing/
- https://www.linkedin.com/pulse/power-video-content-digital-marketing-embrace-visual-revolution
