Imagine your Monday morning inbox—a sea of text-heavy messages. Then, a video thumbnail stands out, promising quick productivity tips. This isn’t just any email; it’s a prime example of effective video email marketing.
The challenge for marketers is clear: capturing attention is increasingly tough. Video email marketing offers a dynamic solution that boosts engagement and drives results.
At Vidico, we’ve worked with top brands and helped them incorporate videos into emails to transform campaigns.
This article will guide you through video email marketing examples to help you engage your audience and give more conversions. Ready to see how? Let’s dive in.
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Top 10 Ways & Examples to Use Videos in Email Marketing
1. Highlight the Video in Your Subject Line
Maximize open rates by featuring the video element directly in email subject lines. Effective phrases like “Watch Now,” “Video Inside,” or “🎥 Exclusive!” instantly grab attention when added to subject lines.
For instance, a compelling email subject line might be, “🎥 Watch How Spotify’s New Features Simplify Music Streaming!”
The subject line approach piques curiosity and sets clear expectations, increasing the likelihood of engagement right from the inbox.
Kick-off with a complimentary 30-minute strategy session, during which we’ll collaboratively craft a winning production plan tailored to your needs. Then, use our VidiFit Quiz, which delivers a free, precise quote in just minutes.
2. Recap Key Moments from Recent Events
Keep your events’ momentum alive by sending your audience an explainer video recap. This approach is especially valuable for those who couldn’t attend, as it captures essential moments and insights, making them feel included.
Vidico, for instance, excels at condensing hours of event footage into engaging minutes. When the company hosts events, you can highlight the key speech or the product’s new feature, which makes sense because it can extend the event’s lifecycle and the company campaign’s reach.
3. Share an Annual Brand Review
An annual brand review video is a powerful tool to communicate your year’s successes and challenges. Use video to humanize your brand and strengthen connections with your target audience by transparently sharing what you’ve achieved and where you’re headed.
Our team utilizes this format to visually narrate their growth story, customer success cases, and key metrics, which will help build trust and client engagement.
4. Send Personalized Holiday Messages
Transform standard holiday greetings into memorable, personalized short video messages. This strategy enhances the personal touch and shows your audience they’re valued.
With Vidico, you can creatively use this technique by sending customized New Year videos reflecting shared successes and upcoming opportunities, making each message feel bespoke and directly relevant to the recipient.
5. Provide Tutorials for New Subscribers
Onboard new email subscribers effectively with a tutorial email campaign that demonstrates the use and benefits of purchasing products. This helps reduce initial barriers to entry and enhances user satisfaction by easing them into your ecosystem.
In partnership with fast-moving brands, we send short, engaging videos that guide new users through their platform’s basics, significantly improving user retention.
6. Promote an Event Using a Video
Increase event attendance with compelling promotional videos that highlight what attendees can expect. This could include previews of guest speakers, venue highlights, or special activities.
We are known to create enticing teaser videos that showcase the unique aspects of their webinars, stirring interest and anticipation among potential attendees.
Adding video to email or a blog post will significantly boost your brand recognition.
7. Introduce a New Product Line
When launching new products, use video in email campaigns to offer a dynamic preview of what’s coming. Videos can capture the functionality and aesthetics of new products in a way that static images and plain text can’t.
TikTok effectively used this strategy by introducing its new editing features through a series of engaging tutorial video clips, directly demonstrating the value and ease of use to its user base.
8. Enhance Newsletters With Video Content
Incorporate video segments to make your newsletters more engaging. You can include everything from brief industry updates to deep dives into specific topics.
We can enhance your newsletters by integrating video interviews with artists and creators. This adds a layer of engagement that text-based content alone cannot achieve, thereby increasing the newsletter’s value and shareability.
9. Advance Leads Through the Customer Journey
Utilize professional video content strategically across different stages of the customer journey to educate, persuade, and convert leads into new customers.
Educational videos, customer testimonials, and detailed product demo videos can address prospects’ concerns and interests at various funnel stages, effectively guiding them toward purchasing.
10. Give Insider Tips
Offer your audience exclusive insights or tips through videos to educate them and cement your position as an industry leader.
Vidico excels at this by regularly sharing videos that delve into lesser-known aspects of video campaign production and marketing. These videos provide tangible value that enhances customer loyalty and positions Vidico as a go-to resource in the industry.
Benefits of Using Video Email Marketing Strategy
- Increases Open Rates: Including video content can significantly boost open rates, as emails with video are often more appealing than text-only messages.
- Enhances Engagement: Videos capture attention quickly and maintain engagement longer than text, leading to higher interaction rates within marketing emails.
- Improves Click-Through Rates (CTRs): Videos can encourage more clicks within your email, driving traffic to your website or specific landing pages [1].
- Strengthens Brand Recall: Visual content is more memorable than text alone, enhancing brand recall and awareness among your audience and subscribers.
- Boosts Conversion Rates: Videos can boost conversion rates from business email campaigns by effectively conveying messages and evoking emotional responses.
- Facilitates Complex Information Delivery: Video email campaigns are excellent for breaking down complex information or demonstrating products, making them more accessible and understandable to the audience and subscribers.
- Personalizes the Message: Customized video messages can create a more personalized connection with recipients, fostering loyalty, social proof, and trust.
- Increases Time Spent on Email: People tend to spend more time viewing company emails that contain videos, which provide more opportunities to communicate their message.
- Supports Multi-Channel Marketing: Embedded videos in emails can also be shared across other marketing channels, increasing the reach and efficiency of your content.
- Optimizes Mobile User Experience: With the increasing use of mobile devices to check emails, videos offer a mobile-friendly way to effectively engage users and customers.
How to Incorporate Video Email Campaigns
- Use a Video Thumbnail with a Play Button: Embed a clickable video in email. This visually indicates a video and invites recipients to click and view it.
- Link to a Landing Page: Instead of embedding the video directly, link the thumbnail to a landing page hosted by the video. This can improve email campaign load times and increase website engagement.
- Include a Clear Call-to-Action (CTA): Accompany your video with a clear, compelling call-to-action [2], guiding recipients on what to do next, such as “Watch Now,” “Learn More,” or “Sign Up.”
- Optimize for Mobile Viewing: Ensure that the video and email are optimized for mobile devices, providing a seamless viewing experience regardless of the device used.
- Keep It Short and Sweet: Aim for shorter video clips (under 2 minutes) to maintain engagement and deliver your message succinctly [3].
- Use Autoplay Wisely: If embedding the video directly, consider using an autoplay with the muted sound to capture attention without intruding.
- Test Different Video Types: Experiment with various types of video content, such as product demos, customer testimonials, behind-the-scenes looks, or personalized messages, to see what resonates best with your audience and subscribers in the email marketing game.
- Personalize Video Content: Where possible, use data to personalize video content for recipients, such as using their names or tailoring the message to their interests or past behavior.
- Add Captions: On your next campaign, include captions or a transcript of the video to cater to customers with hearing impairments or those viewing in sound-sensitive environments.
- Monitor and Analyze Performance: Track your video emails’ performance in terms of opens, clicks, and conversions. Then, you can refine and repurpose the video for other campaigns.
FAQs
What is video email marketing?
A video email marketing campaign is a digital marketing strategy that integrates a video into an email campaign to enhance recipient engagement and message clarity.
The video in email leverages visual and auditory content to captivate email clients, explain complex topics quickly, and encourage higher interaction and conversion rates than text-only emails.
How do you send a video marketing email?
To send a video marketing email, you can embed a clickable thumbnail with a play button in your email.
This thumbnail should link to a landing page or a video-hosting platform where the video is hosted. Ensure the email is optimized for mobile and includes a clear call-to-action.
Does video work on email marketing?
Yes, a video campaign is highly effective in email marketing [4].
These email marketing tools can help open rates, increase engagement, and often lead to higher click-through and conversion rates.
Use our VidiFit Quiz for a free, upfront estimate, and let’s start creating video clips for your business email content.
Key Takeaways
Video email marketing is a dynamic and effective way to connect with audiences and enhance the impact of digital marketing efforts.
Incorporating video content into your emails can significantly boost engagement rates, improve message retention, and drive higher conversions.
Whether you’re recapping events, introducing new products, or providing personalized content, video clips bring a creative and compelling dimension to your campaigns that resonate with customers.
Ready to transform your email campaigns with the power of video? Use our VidiFit Quiz for a free and upfront estimate. Contact Vidico today to discover how our expert sales team can help you craft captivating video content that drives results.
References:
- https://support.google.com/google-ads/answer/2615875?hl=en
- https://www.investopedia.com/terms/c/call-action-cta.asp
- https://www.linkedin.com/pulse/less-more-power-simplicity-video-marketing-tim-ljunggren
- https://www.forbes.com/councils/forbesagencycouncil/2024/03/07/understanding-the-power-of-video-for-marketing/
