Healthcare Video Production Services

Medical organizations worldwide are increasingly recognizing the value of producing engaging videos as a healthcare marketing strategy for reaching their target audience.

From organizations and medical facilities to smaller clinics and even individual specialist physicians, making video content has become a popular healthcare marketing tactic for boosting visibility and engagement.

Businesses can showcase new facilities, advertise special offers, life stories, regulations, and staff training, or provide patient education to help patients make more informed decisions.

A great medical video begins with a clear and concise presentation of information. It should be easy to understand and contain accurate and up-to-date facts.

A well-crafted animated video also incorporates audio elements such as music, sound effects, patient stories, patient testimonials, or doctor interviews.

Regarding medical and corporate videos, it is essential to ensure that credible sources, including current research and data, support all content.

The message and visual storytelling should be clear and intellectual while providing educational value.

Healthcare training videos are divided into several categories: patient education, physician, product, surgical procedure, and medical animation.

• A healthcare video provides general awareness using visuals that may be difficult for patients to comprehend.
• Physician clips showcase the expertise of individual doctors or practices to help potential patients better understand the medical world.
• Product animation clips are used to show the features and benefits of a specific drug or product with an emphasis on safety and effectiveness.
• Surgical procedure clips are geared toward patients considering having surgery by providing detailed visual demonstrations of how it’s performed.

The cost of video productions can vary depending on various factors. Our medical video production company considers the length of the video, its complexity, the type of media being used (such as animation or live footage), sound, and many more.

Additionally, the time needed to produce a live-action or animated video depends on how many edits or revisions clients request, which can drive up costs.

From pre-production to completion, it is best to use our VidiFit quiz if you want an accurate project estimate.

Generally, a great video can take anywhere from three weeks to three months, depending on the parameters of healthcare brands.

Each project takes time to plan, shoot, edit, and finalize to meet the client’s needs. Some key factors determining this timeline include the size and complexity of the videos, production quality, and approval from clients or healthcare facilities.

Healthcare videos are accessible for those with disabilities through closed captions, audio descriptions, and transcripts. 

These marketing videos ensure inclusivity, fostering a culture of accessibility in communication of healthcare organization.

Healthcare video production services are available from various providers, including Vidico, a reputable company specializing in healthcare video production.

Vidico offers expertise in creating engaging visuals and informative patient education videos, promotional videos, testimonial videos, and other explainer videos tailored to your needs. To get started, you can use our VidiFit Quiz for a free estimate.