Our study revealed that video marketing is used in every department of a company. In particular, it is central to departments such as content marketing, product marketing, and social media marketing.
Our study revealed that video marketing is used in every department of a company. In particular, it is central to departments such as content marketing, product marketing, and social media marketing.
38% of product marketers and 24% of content marketers rely on video to hit some of their goals.
Also, 19% of social media marketers leverage the power of video content in their everyday work.
On the other hand, Demand Generation and Brand & Communications are the departments where video content is less used. Only 3% of Demand Generation Specialists use video as part of their day-to-day activities. Brands and Comms come a little higher than that, with 4% that use video.
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