The State of Video Marketing 2022
Insights from over 200 of the brightest digital marketing minds.
Video marketing has been all the rage for the past few years.
Marketers using video have chanted praises about its effectiveness in helping them get the attention they seek and effortlessly sell to thousands of people.
What’s included in the report:
How many marketers rely on video for their work?
Our study revealed that video marketing is used in every department of a company. In particular, it is central to departments such as content marketing, product marketing, and social media marketing.
Our study revealed that video marketing is used in every department of a company. In particular, it is central to departments such as content marketing, product marketing, and social media marketing.
38% of product marketers and 24% of content marketers rely on video to hit some of their goals.
Also, 19% of social media marketers leverage the power of video content in their everyday work.
On the other hand, Demand Generation and Brand & Communications are the departments where video content is less used. Only 3% of Demand Generation Specialists use video as part of their day-to-day activities. Brands and Comms come a little higher than that, with 4% that use video.
Find out more
Discover how 200+ marketers in tech and ecommerce are using video for growth.
Fresh insights that will help you plan a high-performing video strategy.
Learn more in our State of Video Marketing Report for 2022 .