The State of Video Marketing 2022

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Insights from over 200 of the brightest digital marketing minds.

Video marketing has been all the rage for the past few years.

Marketers using video have chanted praises about its effectiveness in helping them get the attention they seek and effortlessly sell to thousands of people.
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What’s included in the report:

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How many marketers rely on video for their work?
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What channels deliver the best video marketing results?
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Can I leverage video if my company is a startup?
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How much do companies spend on video ads per month?
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How do companies use video marketing across departments?
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What video metrics do you assess your KPIs against?

How many marketers rely on video for their work?

Our study revealed that video marketing is used in every department of a company. In particular, it is central to departments such as content marketing, product marketing, and social media marketing.

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Product Marketing
Content Marketing
Social Media Marketing
Performance Marketing
Brand & Commms
Demand Generation

Our study revealed that video marketing is used in every department of a company. In particular, it is central to departments such as content marketing, product marketing, and social media marketing.

38% of product marketers and 24% of content marketers rely on video to hit some of their goals.

Also, 19% of social media marketers leverage the power of video content in their everyday work.

On the other hand, Demand Generation and Brand & Communications are the departments where video content is less used. Only 3% of Demand Generation Specialists use video as part of their day-to-day activities. Brands and Comms come a little higher than that, with 4% that use video.

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