Take on the Titans

Atono

In under a minute this app video challenged the category leaders driving rapid awareness among developers and engineering leads while delivering modular assets for every marketing channel.

Watch our video for Atono

We’d love to work with you again. Working with you and Nathan last time was incredibly seamless—I’ve never partnered with a team that makes me feel so confident there won’t be any delays or missed deadlines.

Megan Lo

Marketing Content Strategist

The Ask

Atono aimed to raise brand awareness among developers, product managers and engineering leads in a market dominated by Jira. We produced a concise, high level app video that clearly communicates Atono’s unique value and has become a versatile marketing asset.

Challenge: Cut through noise in a competitive space dominated by established platforms (e.g., Jira).

Audience: Developers, product managers, and engineering leads who expect clarity and depth in under 60 seconds.

Objective: Spark awareness that Atono offers an alternative approach to planning and collaboration.

The Approach

Concise Storytelling: Scripted to land in 60 seconds, balancing brevity with enough context to intrigue.
Visual Metaphors: Clean UI mock-ups intercut with dynamic motion-graphic overlays, illustrating workflows instead of lecturing features.
Modular Edits: Each scene designed for easy cutdowns and perfect for repurposing at events, in ads, or embedded in sales outreach.

Collaboration

The video’s modular design made it a go to resource for launch events, paid campaigns and one on one demos. Working closely with Atono’s product team we kept the copy on brand while our editors delivered cutdown versions within days. We also gathered rapid feedback from the sales floor to refine the thumbnail and opening hook for maximum click through.

The Impact

During launch week the video helped propel Atono into Product Hunt’s top ten products. It has been used across the entire funnel in awareness ads, event backdrops and one-on-one outbound sequences. While the exact impact on customer acquisition cost is still being measured, the video has become a cornerstone of Atono’s long-term brand and sales strategy.