Movember’s mission is to:
- Change the face of men’s health
- Help men live happier, healthier and longer lives.
- Stop men dying too young.
Movember approached us to produce a video series titled ‘Mo Like A Pro’, to encourage fundraising participants to download their app and participate in activities. The video assets were localised for Australia, the UK and US by use of different voice overs, as well as in social optimised ratios of 9:16 and 1:1. The distribution was social-first, with assets published on Twitter, TikTok, Instagram and Facebook. All in all there were six assets produced, with five individual call outs to the app and campaign and one supercut.