Simplify and abstract.
Instead of opting to use Homelight’s actual UI, the pace of the commercials demanded that we simplify each feature and function so that it wasn’t too overbearing or complex.
The designs were then abstracted, and made to interact with the live-action elements within the video: i.e a finger pressing a button.
The style we developed was then used as a shared asset between all five videos, where we created consistency through the use of constraints on colour, stroke width, and the number of layer groups in each scene.