The Ask
They needed content that:
• Looks and feels more professional
• Creates a consistent brand presence people recognise
• Helps them stand out in the MSP space
• Gives a small marketing team a creative partner, not just execution
From inconsistent to unmistakable
Intelliworx
Intelliworx wanted to show up as the brand they are becoming. More professional. More consistent. More credible in a crowded MSP market where most brands look and sound the same. We helped them build that foundation through a suite of high impact videos, anchored by a brand film designed to stand out, and supported by performance ready explainer assets built to drive attention and action.
Vidico brought fresh ideas and real creative direction, not just execution, and it’s lifted our brand presence with every video & design asset.
Juliana Rixen‑Capo
Head Of Marketing
The Idea
- Start with video as the fastest way to reset brand perception.
- We focused on creating a small set of cornerstone videos that immediately lift brand presence.
- Creative that feels distinct to Intelliworx and signals the level they want to be seen at.
- The goal was simple: show up as the brand they want to be, then build from there.
The System we built
- A partnership model that combines creative direction with production
- Honest feedback to sharpen ideas before time is spent producing them
- Strategic direction, not just delivery, to support a small internal marketing team
- Flexible motion & design system that can adapt as the business grows
- A content approach tailored to an IT services company, not forced into a SaaS template
Results
- YouTube explainer video ads delivered over 1 million impressions
- Over a three month period, Intelliworx saw a 10 percent increase in website activity
- A noticeable lift in leads during the same window
- Three key videos produced to date, each one strengthening brand presence
- The brand video became a clear differentiator, described as something they have not seen anywhere else in the MSP space
Why it works for marketing teams
Small teams get more than production. They get a creative partner with ideas, direction, and honest feedback, so they can move faster without losing quality, lift brand presence, stand out in a crowded MSP market, and drive both awareness and leads.
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