From inconsistent to unmistakable

Intelliworx

Intelliworx wanted to show up as the brand they are becoming, with a stronger, more elevated presence that matches their growth. Video felt like the right place to start, and the goal was to present the brand with more polish, consistency, and confidence in a crowded MSP market where many providers look and sound the same.

Watch our video for Intelliworx

Vidico brought fresh ideas and real creative direction, not just execution, and it’s lifted our brand presence with every video & design asset.

Juliana Rixen‑Capo

Head Of Marketing

The Ask

They needed content that:

• Looks and feels more professional

• Creates a consistent brand presence people recognise

• Helps them stand out in the MSP space

• Gives a small marketing team a creative partner, not just execution

The Idea

Start with video as the fastest way to elevate brand perception.

We focused on creating a small set of cornerstone videos that immediately lift brand presence.

Creative that feels distinct to Intelliworx and signals the level they want to be seen at.

The goal was simple: show up as the brand they want to be, then build from there.

The System we built

A partnership model that combines creative direction with production

Honest feedback to sharpen ideas before time is spent producing them

Strategic direction, not just delivery, to support a small internal marketing team

Flexible motion & design system that can adapt as the business grows

A content approach tailored to an IT services company, not forced into a SaaS template

Results

YouTube explainer video ads delivered over 1 million impressions

Over a three month period, Intelliworx saw a 10 percent increase in website activity

A noticeable lift in leads during the same window

Three key videos produced to date, each one strengthening brand presence

The brand video became a clear differentiator, described as something they have not seen anywhere else in the MSP space

Why it works for marketing teams

Small teams get more than production. They get a creative partner with ideas, direction, and honest feedback, so they can move faster without losing quality, lift brand presence, stand out in a crowded MSP market, and drive both awareness and leads.