This project was significant. It represented the first time that Koala would be known as a wider furniture company, and not just a mattress brand with a single product.
There’s a tonne of furniture companies who have already saturated the market across television and Youtube — we needed a way to stand out with a clear differentiation in both offering, tone and brand values. Our mission was to do this in the most hilarious and memorable way possible.
That’s when the idea for Never Uncomfortable was born. The campaign addresses how the comfort of Koala’s furniture can help make ‘uncomfortable’ subjects like bedroom performance, unexpected pregnancy, and coming out to your parents — feel better.