Brand and product for the win.
To ensure the video represented Montu’s brand at its core we chose a creative approach that had a mix of our crowdfunding and product overview video styles with minimum stocked content to avoid the video being boring or too generic.
The aim was to communicate a high-level perspective of who Montu is and their business model ensuring with showed the impact they are having and their commitment to changing not only patient lives but also the Australian healthcare landscape and more specifically Australian cannabis landscape.
As Montu was capturing a new audience we still needed to communicate who they are, the cannabis industry and why they do what they do yet the narrative was focused on how Montu is impacting thousands of Australians lives every day by helping them feel better and get back to doing the simple, everyday things that many of us take for granted.
We also leveraged the positive results Montu’s achieved since round 1 and created FOMO around being part of round 2.