Obtain some of the best ad performance, increase brand recall, and fill your pipeline.
Sit back and relax. We’ll help with your concept, scripting,
storyboarding and, of course, editing. Speaking your audience’s language is our superpower.
Choose from nine different video types to help
you match each goal of your marketing and sales strategy.
A full-cycle SaaS video production company that get results. 900+ videos produced for tech companies you know. Hundreds of complex products demystified. $15m+ raised in crowdfunding. Hundreds of thousands of brand impressions generated. Our tech video production portfolio includes Uber, Square, and Digital Ocean.
At Vidico, we’ve produced over 900+ video projects for enterprise software-as-a-service (SaaS) companies and low and medium-scale tech startups, and we know what content patterns work best in tech.
No matter how complex your product and marketing objectives are, chances are we’ve already faced a product this complex or more. You are in good hands.
There’s a reason why Digital Ocean, Spotify and Airtable use Vidico.
The ROI we were getting, the cost per acquisition and the ARPU just for the views have really been effective. The cost has been low per customer when they’re transitioning from our youtube to our website and purchasing our platform via that video.
+ Over 3.7 million views on Youtube.
+ Lowered CPA.
Collaborating with Vidico was an enjoyable and smooth experience – the work produced for the Loc8 account was executed to perfection. Any upcoming projects will assuredly be entrusted to Vidico.
We partnered with Vidico to create two animated explainer videos and couldn't be happier with the price, story, animation, process, team, and, most importantly, the educational explainer video.
It depends on a) your type of company and b) the stage that your company is at. As a great example, more abstract and backend concepts are well suited to animation, as there is lesser resource limitation on creating quality vision.
Live-action software-as-a-service (SaaS) video incites more of an emotional connection, which might be essential to your sales and marketing strategy.
Vidico’s approach to the production process has always been end-to-end. Our team absolutely love being involved in scripting, storyboarding, telling your company’s story in the most efficient way possible, and post-production.
Our SaaS video production agency has all the tools like drones, time-lapse, and cameras to film your clips. We are a video production agency in Australia that you can book for SaaS editing, storyboarding, and more.
The turnaround time for both animation and live-action clips is six to eight weeks, including feedback loops. Pre-production takes up to four of these weeks.
However, the timeline may vary if SaaS companies offer complex products that require comprehensive production and complicated animation-style frame.
Our creative team has extensive experience with video productions, and we offer cost-effective Saas videos, animated explainer videos, and how-to videos that will surely reach your target audience.
Video production for saas refers to the provision of video production services through a software-as-a-service (SaaS) model.
It allows businesses to access professional services on a subscription basis without the need for in-house production resources.
Your Saas video can be in the form of an animated explainer video or video content with engaging visuals for maximum audience engagement.
Vidico’s SaaS video production service Australia team has a streamlined process.
You provide the necessary information and creative brief, and our Saas video production company will create the entire process, from concept development to final delivery.
The process is facilitated through Vidico’s online platform or collaboration tools.
If you need an explainer video with voice-over, our sound designer will take good care of it. Our animation director is in charge of your explainer video and software-as-a-service (Saas) video.
Vidico can produce various types of videos, including explainers, products, promotional, animated, testimonials, demos, and more. We cater to different marketing and communication needs, ensuring diverse video content options.
Our tech video production service Australia team have previous experience in video marketing, script development, product videos, marketing videos, software-as-a-service (Saas) explainer videos, Saas marketing videos, animation videos, promo videos, and demo videos for tech companies.
Yes, Vidico encourages collaboration and feedback throughout the process. They provide opportunities for clients to review drafts, provide feedback, and request revisions to ensure the final video meets their expectations and aligns with their vision.
Tech companies need to explain complex, intangible products to both technical and non-technical audiences. You’re selling software interfaces, APIs, data workflows, and automation—things people can’t physically see or touch. This requires balancing technical accuracy with accessibility, demonstrating abstract concepts visually, and creating content for multiple buyer personas (developers, executives, end users) from one production.
We create layered messaging. Executive-facing videos focus on business outcomes (ROI, efficiency gains, competitive advantage) without diving into technical implementation. Developer-focused content shows actual code, integrations, and architecture. For mixed audiences, we use analogies, visual metaphors, and progressive disclosure—start with the “why,” then show the “how” for those who need it.
Yes—animation and motion graphics work well for pre-launch products, beta features, or roadmap concepts. We can visualise interfaces that don’t exist yet, show planned workflows, and create proof-of-concept videos for fundraising or pre-sales. For live products, we combine screen recordings with animated overlays to highlight specific features or show ideal-state scenarios.
Our 10x approach builds modular assets—reusable animated components, voiceover scripts with swappable sections, and template-based designs. When your UI changes, we update specific sections rather than rebuilding entire videos. Avoid timestamp-specific claims (“new in 2025”) and focus on evergreen value propositions. Subscription partnerships make ongoing updates predictable. Explore our 10x process.
Yes—tech companies typically need product demos (screen recordings with annotations), explainer videos (how it works conceptually), integration videos (showing compatibility with other tools), developer documentation videos, customer onboarding sequences, and investor pitch videos. Plus event content, thought leadership, and sales enablement. We’ll map video types to your customer journey stages.
Build a content system, not one-off videos. We create core brand and product videos, then layer in feature-specific micro-content (30-60 second updates) that’s quick to produce. Subscription models provide consistent monthly output for product updates, release announcements, and changelog videos. The goal is to keep your video library current without constant full rebuilds.
Depends on your market position. If you’re the challenger brand, comparison videos work well—show why you’re better than the incumbent. If you’re the leader, focus on your unique capabilities without naming competitors. For enterprise tech, comparison charts and feature matrices perform well in sales decks. Always be factual and avoid disparaging claims that could create legal issues.
