Businesses are always on the lookout for innovative ways to capture their audience’s attention. One such compelling medium is the animation explainer video.
These short, engaging videos have become a powerful tool in business marketing, offering a creative and highly effective way to convey complex information in an easily digestible format.
They can help brands explain their products or services, increase brand awareness, and boost conversion rates. According to a study by HubSpot, 54% of consumers want to see more video content from a brand or business they support.
Animation explainer videos stand out because they harness the power of visuals and sound to make complex ideas, services, or products captivating and easy to remember. 96% of people have watched an explainer video to learn more about a product or service, as per a survey by Wyzowl.
This blog post will dive into what makes a good animation explainer video and showcase 12 top-notch examples that have been effectively used to create a lasting impact.
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What Makes a Good Animation Explainer Video?
Creating an effective animation explainer video is not just about flashy visuals and a catchy soundtrack. It’s a blend of different elements that, when done right, result in a compelling, memorable piece that successfully communicates your message to your target audience. Here are some key features of an effective explainer video:
- Clear Message: The primary purpose of an explainer video is to explain a concept, product, or service in a way that’s easy to understand. You want your audience to walk away with a clear understanding of what you offer and how it can benefit them. A jumbled or confusing message will only leave viewers scratching their heads instead of reaching for their wallets.
- Engaging Visuals: One of the main advantages of animation explainer videos is their ability to turn complex ideas into visually appealing content. The use of color, movement, and creative design can help hold viewers’ attention and make your message more digestible. The visuals should complement the narrative, adding depth and dimension to your story.
- Concise and Direct: Internet users typically have short attention spans. Hence, your explainer video needs to be concise and direct. Aim to communicate your main points within 60 to 90 seconds. Any longer, and you risk losing your viewer’s interest.
- Professional Voiceover: A professional voiceover can significantly enhance the quality of your video. The tone, pace, and emotion in the voiceover can influence how your message is perceived. It should align with your brand personality and the mood of the video.
- Compelling Call-to-Action (CTA): An effective explainer video should always end with a compelling CTA, guiding viewers on what to do next. Whether it’s visiting your website, signing up for a free trial, or purchasing a product, the CTA should be clear, persuasive, and easy to follow.
12 Awesome Animation Explainer Video Examples
1. Mint Personal Finance App
Mint’s animation explainer video simplifies the often complicated world of personal finance. Through clear visuals and straightforward narration, the video explains how the app can help users track their spending, budget, and save money. The video uses relatable situations, like overspending on coffee, to demonstrate the app’s usefulness.
The effectiveness of Mint’s explainer video lies in its simplicity and relatability. By using everyday scenarios, it connects with viewers on a personal level. The video also excels in demonstrating the app’s features and benefits, showing viewers exactly how Mint can solve their financial management problems. The takeaway here is the importance of making your product or service relatable to your audience and clearly demonstrating how it can add value to their lives.
2. Airbnb
Airbnb’s animated explainer video beautifully illustrates the unique travel experiences their platform offers. It tells the story of a woman traveling to Paris, using Airbnb to find a place to stay. The video effectively shows how Airbnb works, from searching for a location, booking a place, to experiencing local culture.
What’s effective about Airbnb’s explainer video is its storytelling approach. By following the traveler’s journey, viewers can easily understand how Airbnb can enhance their travel experience. The video also highlights the benefits of using Airbnb, such as living like a local and enjoying unique accommodations. From this, we can learn the power of storytelling in explainer videos. A well-crafted story can engage your audience, making your message more memorable and impactful.
3. Slack
Slack’s animation explainer video is a fun, colorful, and engaging presentation of their platform. It showcases how Slack can transform team communication, making it faster, better organized, and more secure than email. The video uses lively animations to demonstrate various features of the app, such as channels, file sharing, and integrations with other tools.
The effectiveness of Slack’s explainer video lies in its vibrant visuals and clear narration. It not only explains what Slack is but also shows how it can streamline communication and collaboration within a team. The video successfully highlights the pain points of traditional team communication and presents Slack as an efficient solution. From this, we learn the importance of addressing your audience’s pain points and clearly demonstrating how your product or service can resolve them.
4. Crazy Egg
Crazy Egg’s explainer video does a fantastic job of explaining their website optimization tool in a user-friendly way. The video uses a blend of animation and screen captures to showcase how Crazy Egg can provide insights into user behavior on your website, helping you improve its performance.
What makes this video effective is its simplicity and clarity. It breaks down a complex product into easily understandable parts, showing viewers exactly how Crazy Egg can benefit them. The video also makes excellent use of visuals to support the narration, making the content more engaging and easier to digest. The key takeaway here is that even complex products can be effectively communicated through well-designed animation explainer videos.
5. Spotify
Spotify’s animated explainer video uses a storytelling approach to introduce its music streaming service. The video follows the journey of a user discovering new music, creating playlists, and sharing songs with friends. It effectively demonstrates the features and benefits of using Spotify.
The strength of Spotify’s explainer video lies in its ability to connect with the viewer emotionally. By using a narrative format, it creates a relatable and engaging viewing experience. The video also does a great job of showcasing the app’s features in a real-world context, helping viewers understand how Spotify can enhance their music listening experience. From this, we learn that creating an emotional connection with your audience can make your explainer video more impactful.
6. Dropbox
Dropbox’s animation explainer video is a simple yet effective introduction to their cloud storage service. The video uses clean, minimalist animations to explain how Dropbox can help users store, share, and access files from anywhere.
What makes Dropbox’s explainer video effective is its simplicity and focus. It sticks to explaining the core features of the service, making it easy for viewers to understand what Dropbox is and how it can benefit them. The use of minimalist visuals complements the straightforward narration, resulting in a clear and concise video. From this, we learn that keeping your explainer video focused and simple can be a highly effective strategy.
7. InVision App
InVision App’s explainer video uses a mix of live-action and animation to demonstrate how their design collaboration platform works. The video presents a scenario where a team uses InVision to iterate on a design project, showcasing features like real-time collaboration, prototyping, and feedback collection.
What makes this video effective is its use of a real-world scenario to demonstrate the app’s features. It shows viewers exactly how InVision can streamline their design process, making the content highly relatable and impactful. The key lesson from this video is the power of showing your product or service in action. It helps viewers understand how they can benefit from using it.
8. Google Drive
Google Drive’s explainer video is a simple yet powerful demonstration of their cloud storage service. The video uses clean, minimalist animations to explain how users can store, share, and access files from any device. It highlights key features like real-time collaboration and automatic saving, presenting Google Drive as an essential tool for productivity.
The strength of Google Drive’s explainer video lies in its simplicity and clarity. It breaks down a complex service into easily understandable parts, making it accessible to a wide audience. The video also does an excellent job of highlighting the benefits of using Google Drive, making the service seem indispensable. From this, we learn that simplicity and clarity can be powerful tools for creating effective explainer videos.
9. HubSpot
HubSpot’s animation explainer video presents its comprehensive marketing, sales, and service platform in a compelling way. The video uses dynamic visuals to explain how HubSpot can help businesses grow and succeed. It highlights key features like CRM, email marketing, analytics, and customer service tools.
HubSpot’s explainer video is effective because it presents a complex product in a simple and engaging way. It uses clear visuals and straightforward narration to communicate the benefits of using HubSpot, making the platform seem like an essential tool for business growth. The key takeaway here is the power of clear communication in explaining complex products or services. By breaking down your offer into easily digestible parts, you can make it more accessible and appealing to your audience.
10. Asana
Asana’s animation explainer video effectively communicates the value of their project management tool. Using bright, engaging animations, demonstrates how Asana can help teams organize work, track progress, and achieve goals. The video presents a scenario where a team uses Asana to manage a project, showcasing features like task assignment, progress tracking, and integrations.
The strength of Asana’s explainer video lies in its ability to present a complex product in a simple and engaging way. It clearly communicates the benefits of using Asana, making it seem like an essential tool for team productivity. The key lesson from this video is the importance of showing your product in action. Demonstrating how your product solves real-world problems can make it more relatable and appealing to your audience.
11. MailChimp
MailChimp’s explainer video uses a blend of animation and humor to introduce their email marketing platform. The video presents a series of humorous scenarios where businesses use MailChimp to connect with their customers. It effectively communicates the value proposition of MailChimp, making it seem like a fun and easy-to-use tool for email marketing.
What makes MailChimp’s explainer video effective is its use of humor and entertaining visuals. These elements make the video engaging and memorable, helping the brand stand out. The video also does an excellent job of presenting the benefits of using MailChimp, making it seem like an indispensable tool for businesses. From this, we learn that humor can be a powerful tool in creating engaging and memorable explainer videos.
12. Venmo
Venmo’s animated explainer video provides a clear and concise introduction to their peer-to-peer payment app. The video uses simple, clean visuals to demonstrate how users can send and receive money with Venmo. It highlights key features like splitting bills, making payments, and social sharing.
The effectiveness of Venmo’s explainer video lies in its simplicity and focus. It sticks to explaining the core features of the app, making it easy for viewers to understand what Venmo is and how it can benefit them. The use of clean visuals complements the straightforward narration, resulting in a clear and concise video. From this, we learn that keeping your explainer video simple and focused can be a highly effective strategy.
Conclusion
Creating an effective animation explainer video requires clarity, engagement, and a clear demonstration of your product’s value proposition. As seen from the examples above, successful companies like Asana, MailChimp, Venmo, and Evernote have leveraged these videos to simplify complex products, communicate their benefits, and create a lasting impression on their audience.
If you’re inspired to create an animation explainer video for your business, Vidico is here to help. With our expertise in creating compelling explainer videos, we can help you present your product or service in a way that resonates with your audience and drives results.
Visit our website today to learn more about our services and start your journey toward creating the best Animation Explainer Video for your business. Let’s bring your vision to life!
