Video Content

10 Best 90 Second Videos & Explainer Examples (2024)

Laura Chaves
December 21, 2023

90-second videos have emerged as a versatile tool, showcasing creativity and storytelling in a condensed format.

These short, concise explainer videos are bite-sized nuggets of content that capture our attention, deliver a message, and leave a lasting impact in just a minute and a half.

Let us explore examples of 90-second videos and a few tips, highlighting their effectiveness in conveying ideas, eliciting emotions, and reaching viewers in a brief yet engaging manner.

Content

    Top 10 90-Second Videos Worth Watching

    1. Mozart Data

    Average Pricing: Starts at $5000

    Target Industries: Startups, Established Enterprise, SaaS, Industrial, Financial Services

    Collaborated With: Mozart, Chameleon Creator, EasyAgile, Vimeo, Freshbooks

    What Makes It Stand Out: The 90-second explainer video by Vidico for Mozart Data is a remarkable example of concise and practical marketing content in social media channels.

    Our team [1] created an animated video with a well-structured storyline in a short period. The animation is clean, well-coordinated, and visually appealing, which helps reach great engagement.

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    2. Chameleon Creator

    Average Pricing: Starts at $5000

    Target Industries: Seed Startups, Established Enterprise, SaaS, Industrial, Financial Services, Series Startups, E-commerce & Retail, Non-Profit, and more

    Collaborated With: Mozart, Chameleon Creator, EasyAgile, Vimeo

    What Makes It Stand Out: The 90-second explainer video created for Chameleon Creator, an eLearning authoring tool in the tech industry, is an outstanding piece of marketing content.

    The choice of animation adds a bold and creative touch to the content, making it visually appealing. Also, the audio and strategic CTA create an informative and bold narrative in just 90 seconds.

    3. Google – Digital Wellbeing

    Target Industries: Lifestyle, Personal

    Collaborated With: Undisclosed

    What Makes It Stand Out: Google’s “Digital Wellbeing” video is a shining example of effectively utilizing a 90-second format to convey a concise yet comprehensive message.

    The script is meticulously crafted and does not overwhelm the target audience.

    Google’s minimalist design philosophy shines through in this video. The focus remains on the narrator, which helps demonstrate how a fantastic video with 90 90-second length can benefit your business.

    4. Toggl Track (90)

    Target Industries: Fortune 500 & Small Businesses

    Collaborated With: Undisclosed

    What Makes It Stand Out: Toggl Track’s 90-second explainer video is a superb example of effectively communicating the value of products or services while maintaining audience engagement.

    Toggl Track’s explainer video delivers a straightforward story and graphics within the constraints of a 90-second format.

    5. What is Figma?

    Target Industries: Established Enterprise, Education, Startups

    Collaborated With: Microsoft, Dropbox, Slack

    What Makes It Stand Out: Figma is a well-established brand that empowers teams to create, prototype, and implement their ideas.

    The 90-second explainer video for Figma skillfully utilizes animated elements to create an appealing and informative narrative.

    It captivates the viewer’s attention, aligning with concentrating their focus on the narrative.

    6. Zendesk

    Target Industries: Enterprise, Business, Startups

    Collaborated With: Shopify, Tables

    What Makes It Stand Out: The animated explainer video clearly conveys Zendesk’s capabilities.

    Its concise content, high-quality visuals, humor, and composed voiceover create an informative narrative showcasing the value of Zendesk’s customer service and CRM tool.

    7. Ahrefs

    Target Industries: SEO, E-commerce, Marketing

    Collaborated With: Capterra, TrustRadius

    What Makes It Stand Out: The combination of impressive visuals, lively music, and a strong CTA creates a compelling narrative, and Ahrefs managed to do it in one of their animated explainer videos.

    It effectively highlights the capabilities of Ahrefs’ SEO toolset.

    8. Carakit

    Target Industries: Lifestyle, Personal, Small Businesses

    Collaborated With: Yahoo!, LA Talk Radio

    What Makes It Stand Out: The marketing video of the Carakit brand effectively uses 2D animation to tell a powerful and emotionally resonant story.

    In 90 seconds, it successfully communicates the brand’s mission to the viewers engagingly and instills confidence in the business.

    9. Zoho One

    Target Industries: Sales, Marketing, Support

    Collaborated With: Undisclosed

    What Makes It Stand Out: The 90-second animated explainer video of the brand successfully delivers a clear message about the product’s ability to unify departments and enhance business operations in just 90 seconds.

    Using frame-by-frame animation adds a cool and dynamic flow to the video project. This animation style enhances the overall viewing experience of the viewers, making it more enjoyable and memorable.

    10. Lyne

    Target Industries: AI, Small Business, Startups

    Collaborated With: LinkedIn

    What Makes It Stand Out: Lyne’s video effectively communicates the value of AI-powered sales personalization for cold outreach.

    The video utilizes crisp graphics, humor, and smooth transitions to maintain viewer engagement [2].

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    How To Create Effective 90-second Animated Explainer Videos

    • Define Clear Objectives: Start by understanding the primary goal or vision of the 90-second explainer videos, whether to educate, promote, or explain a product or service.
    • Concise Messaging: Keep your message concise and to the point. If you can add humor to your brand introduction, that’s better. A 90-second video has limited time, so every detail- the images, settings, words, and frames counts.
    • Engaging Script: Develop a compelling script that tells a story or conveys information captivatingly. The script should be easy to understand and resonate with the audience so it will not ruin your next steps.
    • Right Voiceover: Choose a professional voiceover artist to deliver the script of 90-second explainer videos. The tone and pacing of the voiceover can significantly impact the video’s power.
    • Background Music: Use background music that enhances the mood and complements the content of the 90-second explainer videos. Ensure it doesn’t overpower the voice narration.
    • Professional Assistance: Consider seeking help from a professional video production company like Vidico.
    • We have a team of experts who can be your reliable partner for high-quality, visually appealing 90-second explainer videos. We can guide you through the whole process, from planning to post-production.
    • We offer free consultation to learn more about the video type and pricing ideal for different brands. Use our VidiFit Quiz and let us turn your complex ideas into an impressive and exciting project.

    FAQs

    How many words are there in a 90-second video?

    In a 90-second video, there are typically around 210-220 words.

    Moving forward, the right voice to use and the speed of the video allows for a concise and compelling message delivery within the limited time frame.

    What is a 90-second video?

    A 90-second video is a brief audiovisual presentation lasting approximately 90 seconds.

    Due to its short duration, a 90-second video must deliver a focused message, often using engaging visuals, narration, or music to effectively communicate its video content or purpose within the limited timeframe.

    How long should an explainer video be?

    The ideal length for an explainer video is typically between 60 to 90 seconds.

    Getting the audience’s attention and using the right words is essential because you must explain the product or service in less than 90 seconds.

    In Conclusion

    90-second explainer videos showcased the power of concise storytelling and effective visual communication.

    These explainer videos demonstrated the ability to convey essential information within a limited timeframe.

    Whether using animation, live-action, or a combination, the key to a successful 90-second video lies in clear messaging, engaging visuals, and a compelling narrative.

    If you’re ready to create your impactful 90-second video, connect with an expert video production company like Vidico. You can use our VidiFit Quiz for a free estimate and visit our website to learn more about our creative video production process.

    References:

    1. https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
    2. https://www.forbes.com/sites/jiawertz/2022/10/30/how-to-increase-engagement-through-video-marketing/
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