Your brand isn’t just a logo or a tagline—it’s the foundation of your company’s reputation, trust, and market positioning.
In the B2B world, where competition is fierce, and decision-makers seek credibility, having a strong brand can be the difference between attracting high-value clients and being overlooked.
At Vidico, we’ve worked with more than 600+ tech companies, so we know that the right branding agency can transform a company’s reputation and market presence.
That’s why we’ve compiled a list of the top B2B branding agencies specializing in strategic positioning, messaging, and design. Keep reading to find the trusted partner to elevate your brand and fuel long-term growth.
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Top 10 B2B Branding Agencies
1. Vidico
Notable Clients: TikTok, Square, Spotify, Vimeo, DigitalOcean, Klaviyo, AllTrails, Employment Hero, Uber Eats, Amazon, Airtable, KFC
Location: 77 Argyle St, Fitzroy VIC 3065 Australia / 20-40 Meagher St, Chippendale NSW 2008 Australia / 447 Broadway, 2nd FL #779, New York, NY 10013
Primary Focus: Strategic Brand Storytelling, End-to-End Video Production, Multi-Channel Content Adaptation, Scalable Creative Solutions, Content Marketing
Vidico is a leading B2B branding agency specializing in scalable video, design, and creative solutions tailored for tech companies, SaaS brands, and enterprise challengers.
We help brands simplify exceptional products, communicate brand value propositions effectively, and engage decision-makers through strategic storytelling and high-impact content.
With 1,200+ successful projects, 600+ product launches, and 1.4 billion views, Vidico has established itself as the right partner for high-growth B2B brands [1].
“Their skills in crafting engaging visuals and narratives were truly remarkable.” – Ada Asor, Sr. Product Marketing Manager, ThriveDX
Why B2B Brands Choose Vidico
B2B brands trust Vidico to turn complex ideas into clear, high-impact video content that drives engagement and conversion.
Companies like Airtable, Shopify, and Algolia rely on our scalable content systems to maximize impact across ads, social, and sales funnels, ensuring measurable ROI.
Use our VidiFit Quiz and discover the ideal video type tailored to your goals.
2. Brightscout
Notable Clients: New Relic, Starburst, Rox, PixieLabs, Galileo, Halcyon, Arch/Meltano, Trinsic (Acquired by Oura Ring)
Location: 600 Congress Ave., Austin, TX 78701
Primary Focus: B2B Branding and Brand Identity, Website Design and Development, App Development, and UI/UX Design. Brand Strategy and Messaging
Brightscout is a leading B2B branding and digital development agency dedicated to transforming brands into market leaders through strategic design, innovation, and technology.
With a strong foundation and track record of success, Brightscout has partnered with over 100 global B2B tech companies to deliver compelling brand identities, high-converting websites, and cutting-edge digital experiences.
3. Clay
Notable Clients: Meta, Google, Discover, Stripe, Coca-Cola, Coinbase, Uber, Sony, Slack, Amazon
Location: 300 Broadway #23, San Francisco, CA 94133
Primary Focus: B2B Branding and Visual Identity, UX/UI Design and Digital Product Innovation, Web Design and Development, AI-Driven Design and Strategy
Clay is a leading creative agency in San Francisco that transforms B2B and enterprise brands through cutting-edge design, technology, and AI-driven solutions.
With a cross-disciplinary team of strategists, designers, and developers, Clay delivers seamless user experiences across web, mobile, fintech, crypto, and ecommerce platforms.
4. Ruckus
Notable Clients: BMW, Crayola, Chrono24, Axonius, Mobileye, NYC Ferry, Tweezerman, Beekman 1802, PetValu, The Cashmere Sale
Location: 240 W 37th St, New York, New York
Primary Focus: B2B Branding and Identity Development, Creative Strategy and Advertising Campaigns, Marketing and Content Creation, Corporate and Startup Brand Positioning
For over 15 years, Ruckus has been at the forefront of branding, creative strategy, and digital experiences, partnering with game-changing companies and global influencers to deliver impactful campaigns.
As a business-minded agency and creative powerhouse, Ruckus executes every engagement with precision, strategy, and disruption, ensuring brands don’t just compete but lead their industries.
5. Ramotion
Notable Clients: Netflix, Stripe, NBCUniversal, Mozilla, Universal Music, Adobe, Crunchbase
Location: 1178 Broadway, 3rd Floor #3083, New York, NY 10001, United States
Primary Focus: B2B Branding and Brand Strategy, Web App Development, Growth, and Go-to-Market (GTM) Strategy, Social Media Marketing (SMM) and PR Campaigns
Ramotion is a leading design agency specializing in visual branding, digital product design, and user experience innovation for companies looking to leverage technology for business growth.
With over 15 years of industry experience, Ramotion collaborates with startups and established enterprises to create impactful brands, intuitive digital experiences, and scalable design systems.
Let’s create a B2B video that boosts conversions and strengthens your brand. Book a Free Strategy Call
6. Focus Lab
Notable Clients: Salesloft, PolyAI, Adobe, Netflix, Outreach, Marketo, Udacity, Braze, Frame.io
Location: 60 Exchange St, Ste C3 PMB 289, Richmond Hill, GA
Primary Focus: B2B Branding and Brand Strategy, Brand Positioning and Market Differentiation, Web Design and Digital Brand Presence, M&A and IPO Brand Strategy
Focus Lab is a globally recognized B2B brand agency that helps businesses elevate their identity, refine their messaging, and position themselves as industry leaders.
With a reputation for building brands customers want and competitors envy, Focus Lab partners with growth-driven companies to create strategic, impactful, and scalable brand identities.
7. Digital Silk
Notable Clients: Sony, Xerox, P&G, NFL, Microsoft, McDonald’s, IBM, Northwestern University, Puma Energy, Grenco Science, Rollink
Location: 18 W 18th St, New York, NY 10011
Primary Focus: Custom Web Design and Development, B2B and eCommerce Website Solutions, Brand Building, Digital Product Development
Digital Silk is a premium web design and creative digital marketing agency specializing in custom website design, branding, and digital growth strategies for startups, Fortune 500 companies, and eCommerce brands.
Their comprehensive approach focuses on creating high-converting, engaging, and visually impactful websites that align with brand goals and drive measurable and impactful results.
8. Media Frenzy Global
Notable Clients: Aderant, NCR Voyix, Namely HR, GenesisCare, PHHI
Location: 309 East Paces Ferry Rd NE Suite 400, Atlanta, GA 30305
Primary Focus: B2B Public Relations and Media Coverage, Brand Strategy and Market Positioning
FRENZY™ is a top-tier marketing and communications agency specializing in public relations, marketing communications, paid media, and brand strategy for B2B tech brands.
For over a decade, their expertise, deep understanding of brand personality, and campaign execution have ensured that companies acquire, grow, and retain customers through targeted, high-ROI marketing strategies.
9. Visions Design
Notable Clients: Innerspace, Pepper, CB Tax, Mender, Pebbles Care, Argyle, Origami Labs, Concept X, Unreasonable
Location: Lymm, UK – 9 Church Road, Warrington WA13 0QG/ Texas, USA – 305 S. Main Street, Fort Worth, TX 76014
Primary Focus: Branding and Identity Development, Web Design and Development, Digital Marketing and SEO, Consulting and Strategic Brand Growth
Visions is a global, award-winning digital agency specializing in branding, web design, and digital marketing for businesses committed to making an impact.
Their expert designers, marketers, and developers work closely with clients to craft meaningful brand experiences and high-impact marketing strategies.
10. Interbrand
Notable Clients: Bugatti, General Electric (GE), Juventus, LEGO, Moody’s, Amazon, Starbucks, Microsoft
Location: 195 Broadway, New York, US
Primary Focus: Brand Strategy and Performance, Brand Portfolio and Architecture, Mergers & Acquisitions Branding, Marketing Communications
Interbrand is a global brand strategy and consulting leader dedicated to helping businesses build, manage, and grow iconic brands.
The creative agency ensures clients, businesses, and brands have their best foot forward and maximize equity and customer engagement.
How a B2B Branding Agency Helps Businesses Stand Out
A B2B branding agency helps businesses stand out by crafting a unique identity, clear messaging, and a compelling visual presence that resonates with internal and external audiences.
Through brand strategy, positioning, and storytelling, they differentiate companies in competitive markets, ensuring they attract the right clients and build long-term trust.
By aligning branding with business goals, customer experience, and digital innovation, these agencies help B2B brands establish authority, increase recognition, and drive sustainable growth.
Factors to Consider
Industry Experience & Niche Expertise
Choosing one with niche expertise ensures they can craft tailored branding strategies that resonate with your target market.
“For B2B audiences, especially those making high-stakes purchase decisions, a great explainer video starts with talented writing. The message must be carefully crafted to resonate with their challenges, then conveyed on screen in a way that builds confidence”
Brand Strategy & Strategic Approach
A strong B2B branding agency doesn’t just create visuals; it develops a strategic approach that aligns with your business goals. Their ability to combine brand positioning, messaging, and market differentiation determines how effectively established businesses can stand out.
Portfolio & Case Studies of Tech and Commerce Brands
Reviewing an agency’s past work gives deeper insights into its creative capabilities and problem-solving skills. Case studies highlight their ability to drive results, enhance brand perception, and improve engagement for B2B businesses.
Vidico partnered with Cascade, a leading B2B strategy acceleration platform, to create a powerful brand video that drove 375,000+ views and doubled subscribers. See how Vidico brought their story to life—see the case study here!
Understanding of Brand Positioning
A good agency ensures your brand stands apart from competitors by defining your unique value proposition [2]. They develop a clear brand voice, messaging framework, and market positioning strategy that strengthens your credibility.
Data-Driven Decision-Making
Branding [3] isn’t just about creativity—it’s about using data to inform strategy. A B2B branding agency should leverage insights from thorough research, customer behavior, and competitive analysis to make informed branding decisions.
Analytics Capabilities
Measuring branding success requires an agency that understands KPIs, audience insights, and performance tracking. Strong analytics capabilities ensure branding efforts lead to measurable growth, engagement, and ROI.
Collaboration Process
A seamless collaboration process ensures that branding efforts stay aligned with business objectives.
Client Involvement in Digital Marketing
An agency should actively involve customers in key branding decisions while providing expert guidance. The right balance of collaboration ensures that branding remains authentic, strategic, and aligned with your goals.
Also read: Design Agencies in Australia
FAQs
How much does a branding agency cost?
The cost of a branding agency varies based on scope, industry, and creativity, ranging from $10,000 for startups to over $200,000 for enterprise-level branding. Pricing depends on brand strategy, identity design, messaging, and ongoing support.
For a clear and upfront estimate, you can use our VidiFit Quiz for free!
What does a branding agency do?
A branding agency helps businesses define, develop, and communicate their unique identity through strategy, design, and storytelling [4]. They create logos, messaging, brand purpose, and marketing assets to build a strong, recognizable presence.
Who needs a branding agency?
A branding agency can benefit any business looking to build trust and attract the right audience. Professional branding creates a competitive edge, whether it’s a startup launching a new identity or an established company rebranding for growth.
Key Takeaways
A B2B branding agency helps tech and commerce brands build a distinct identity, establish trust, and drive long-term success in competitive markets.
From brand strategy and positioning to messaging and design, the right agency ensures your business stands out and connects with the right audience.
Ready to take your branding to the next level? Vidico specializes in video-driven branding solutions that enhance visibility and credibility.
Get a Free Demo Video Audit and discover how to improve your video strategy for better impact and engagement.
References:
- https://www.globenewswire.com/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://advertising.amazon.com/library/guides/brand-positioning
- https://www.shopify.com/blog/what-is-branding
- https://www.forbes.com/councils/forbesagencycouncil/2021/03/24/the-importance-of-branding-in-business/
