Most companies struggle to effectively communicate a new brand identity—they either play it too safe or confuse their existing audience with dramatic changes.
At Vidico, we’ve helped Australian and global brands like Koala, Temple & Webster, and Beautiful.ai create rebranding videos that engage audiences while driving measurable business results. Here are some examples that show exactly how to rebrand the right way.
Key Takeaways:
- The most effective rebranding videos balance evolution with innovation, honouring brand heritage while showcasing a new direction
- Australian brands like Koala and Qantas prove that local businesses can create world-class rebrand content that resonates globally
- A rebranding video should focus on why the change matters to customers, not just unveil a new logo
- Vidico’s systems-based approach helps brands produce multiple video content variations from a single rebrand campaign
- Rebranding video examples that tell a compelling narrative achieve 3x better engagement than simple logo reveals
Content
Top 10 Rebranding Videos, Examples & Ideas That Work
1. Beautiful.ai
Beautiful.ai’s brand video with Vidico stands out for its innovative approach to communicating a significant brand evolution. When the presentation software company needed to transform from a simple tool into a comprehensive design platform, they chose a video that would match their product’s creativity.
What makes this rebranding video effective:
The video uses isometric animation and emphasises simplified product UI and typography over traditional narration. This visual storytelling approach lets viewers experience the brand’s new identity rather than just being told about it. The background music creates an upbeat, modern atmosphere that reinforces the brand’s fresh appeal.
Rather than focusing on a new logo reveal, the video showcases what the rebrand means for users—better design capabilities, more intuitive workflows, and professional-quality output. This customer-centric approach helps engage audiences more deeply.
Key takeaway: The most effective rebranding videos show how the new brand identity benefits customers, not just what changed visually.
2. Koala
Koala’s rebrand video represents one of Australia’s most successful brand transformations. The Sydney-based company needed to evolve from being known as “just a mattress company” to establishing a new brand identity as a comprehensive furniture retailer—without losing the irreverent humour that made them famous.
Working with Vidico on their “Never Uncomfortable” campaign, Koala achieved a 20% lift in positive response rate—remarkable for a brand already well-established in the Australian market. The campaign generated over 1.3 million views across Facebook and YouTube, with an average watch time of 2 minutes, which defied industry norms for short-form video content.
What makes this rebranding video effective:
The video highlights how Koala’s furniture makes uncomfortable situations—such as a bedroom performance, an unexpected pregnancy, or coming out to your parents—feel better. This clever approach communicates the expanded product range while maintaining the brand’s distinctive voice.
The campaign’s success led to back-to-back television campaigns, proving that even established brands can create buzz with the right video content.
Key takeaway: A successful rebrand video can expand your brand identity into new categories while reinforcing what made you special in the first place.
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritizing.
3. Burger King
Burger King’s 2021 rebrand made headlines with a visual identity transformation that reached back to the brand’s heritage while pushing forward into digital platforms.
The rebranding video showcases everything new: a fresh font, eye-catching designs on burger wrappers, and vibrant imagery that embodies their brand ethos. The upbeat music was carefully chosen to capture the attention of younger audiences, while the retro-inspired logo evokes nostalgia among older customers.
What makes this rebranding video effective:
The video walks viewers through a multifaceted brand positioning story—showing the new logo on packaging, staff uniforms, restaurant signage, and digital platforms. This comprehensive approach demonstrates that the rebrand isn’t superficial but represents a complete evolution of the company’s image.
The removal of the iconic blue swoosh from the 1999 logo in favour of a simplified, burger-bun design signals confidence in the brand’s core offering. As the video effectively communicates, Burger King is “mouthwatering, big and bold, playfully irreverent, and proudly true.”
Key takeaway: Sometimes the best way to move forward is to look back—honour your brand heritage while updating for modern digital platforms.
Want to see how Vidico approaches systematic rebranding? Explore our portfolio to see the full range of brand videos we’ve produced.
4. Qantas
Qantas’s rebrand represents how Australia’s most iconic brand can evolve while maintaining instant brand recognition. The fifth change to the Flying Kangaroo since 1944, this rebranding video needed to balance 80+ years of heritage with a fresh, premium positioning.
The rebrand coincided with the introduction of the Boeing 787 Dreamliner, making it a perfect moment to symbolise the new era Qantas was entering. The video showcases the streamlined kangaroo, slimmer typography, and a premium silver band extending from the tail to the fuselage.
What makes this rebranding video effective:
Designer Marc Newson’s approach was evolution, not revolution. The video demonstrates how subtle changes—streamlined silhouette, deeper red tones, refreshed typography—create a more modern and dynamic brand identity while remaining unmistakably Qantas.
The result? A 95% recognition rate among Australian flyers who consider Qantas an iconic Australian brand, and a brand valuation exceeding US$2 billion.
Key takeaway: For heritage brands, rebranding videos should emphasise evolution over revolution—show continuity while demonstrating progress.
5. Uber
Uber’s rebranding video successfully guides viewers through a complex transformation from “ride-sharing app” to “global mobility platform.”
The video makes abstract concepts tangible through visual storytelling—transitioning from the cosmic (global impact) to the concrete (everyday user experience) while maintaining a cohesive brand message. The powerful background music underscores Uber’s bold approach to disrupting traditional transportation.
What makes this rebranding video effective:
Uber’s rebrand video doesn’t just showcase visual elements—it communicates a fundamental shift in how the company wants to be perceived. The video presents Uber as solving transport problems with ease, connecting this new direction to tangible user benefits.
This ability to present a multifaceted brand positioning story while maintaining clarity is what separates great rebranding videos from forgettable ones.
Key takeaway: When your rebrand represents a fundamental business shift, your video must help viewers understand the transformation, not just see it.
Planning a major brand transformation? Book a free strategy session to discuss how video can support your rebrand launch.
6. Intel
Intel’s rebranding video showcases how even technology giants need to refresh their visual identity while maintaining the trust built over decades.
In just 60 seconds, the video presents Intel’s modernised logo and updated brand story. The video aligns the new visual identity with Intel’s ongoing innovation while reaffirming the enduring bond between brand and consumers.
What makes this rebranding video effective:
The video balances showcasing new features (updated icons, refreshed chip designs) with reminding viewers of Intel’s long history and trusted brand recognition. This approach sets the stage for an exciting future in technology while honouring the past.
The brand video uses dynamic visual elements to communicate that Intel is evolving for the digital age without abandoning its core values of innovation and reliability.
Key takeaway: Technology brands must demonstrate that visual changes reflect ongoing innovation, not just aesthetic preferences.
7. Airbnb
Airbnb’s brand video transcends typical rebranding by communicating its mission rather than merely unveiling visual changes.
The video positions Airbnb’s brand as a beacon for fostering emotional connections and restoring a sense of belonging worldwide. Personal, meaningful experiences take precedence over mass-produced, impersonal accommodations.
What makes this rebranding video effective:
Airbnb’s rebrand video doesn’t focus on logo changes or visual identity updates. Instead, it communicates the brand’s mission—to create a world where anyone can belong anywhere. This approach transforms a company rebrand into a movement that engages audiences on a deeper level.
The compelling narrative resonates with both hosts and guests, creating fresh appeal while reinforcing what made Airbnb special from the start.
Key takeaway: The most powerful rebranding videos communicate purpose and values, not just visual updates.
Looking for inspiration for your brand story? Join 9,000+ marketers receiving our weekly video marketing insights.
8. Deloitte
Deloitte’s rebranding video marks the first major brand refresh in 13 years, demonstrating how professional services firms can showcase evolution while maintaining authority.
The video begins with a zoom-in on the green dot in the Deloitte logo. As background music rises and falls, the dot transforms into various elements—a paintbrush, flower, diamond, and more—illustrating the brand’s evolving identity across industries.
What makes this rebranding video effective:
The motion graphics animation uses visual elements to showcase Deloitte’s diverse presence across industries—food, paint, art, tech, and healthcare. Magazine cuttings highlight success in areas from HR models to medicine to mobility, while glimpses of social media presence reinforce digital relevance.
This brand video effectively conveys that Deloitte stands for consistency and leadership while demonstrating a fresh appeal and a new direction.
Key takeaway: B2B brands can use creative visual storytelling to make professional services feel dynamic and relevant.
9. Visa
Visa’s rebranding video represents a fundamental shift—from being perceived as a credit card company to becoming a multifaceted engine of commerce.
The refreshed brandmark and symbol are brighter and more dynamic, reflecting innovation and global inclusivity. The rebrand features a vibrant colour palette, a custom typeface optimised for digital platforms, and diverse photography representing Visa’s global network.
What makes this rebranding video effective:
The video effectively communicates Visa’s expanded role beyond plastic cards. By showcasing visual elements optimised for digital platforms and email campaigns, Visa demonstrates readiness for a commerce future that extends far beyond traditional credit card transactions.
This approach helps engage audiences who may have associated Visa only with physical cards, opening the brand to new identity perceptions.
Key takeaway: When your business model evolves beyond your original identity, your rebranding video must help customers understand your expanded capabilities.
Ready to transform your brand perception? Download our 10x Creative Process guide to learn the methodology behind these results.
10. OpenAI
OpenAI’s brand identity refresh demonstrates how fast-moving technology companies can rebrand to accommodate rapid growth and new offerings.
The video starts with the familiar ChatGPT prompt: “What can I help you with?” Through kinetic typography and infographic animations, it shows the evolution of the brand logo and visual identity—revealing the thought process behind each design decision.
What makes this rebranding video effective:
The video showcases the formation of the ChatGPT geometric logo, Sora, and Research divisions—demonstrating how the new brand identity can accommodate multiple products and services. Live-action visuals of the sea, sky, and people flood the screen, showing all that OpenAI’s new identity will help users accomplish.
The rapid pace deliberately overwhelms viewers with possibilities, reflecting how much the new brand identity offers.
Key takeaway: For fast-growing companies, rebranding videos should create space for future expansion while maintaining current brand recognition.
Types of Rebranding Videos to Consider
Understanding the different rebranding video examples helps you choose the right format:
Brand evolution videos focus on how your company has grown. Ideal when core values remain, but visual identity or market position evolves.
Logo reveal videos are short videos that create buzz around visual identity changes. Best for brands with strong recognition where the new logo is newsworthy.
Mission-driven rebrand videos communicate why the change matters, focusing on values rather than visual elements. Ideal when your rebrand reflects a fundamental shift in the company’s image.
Product rebrand videos showcase how existing services fit within the new brand framework. These help the existing audience understand what’s changed.
Why the Best Australian Brands Choose Systems-Based Video Production
Here’s something most companies don’t realise about rebranding: the video launch is just the beginning. You’ll need multiple video content variations for social media, email, and marketing campaigns across channels.
“What makes creative content stand out is its ability to be different and unique. It’s this originality that draws attention and leaves a lasting impression because audiences are always looking for something they haven’t seen before.”— Michael Pirone, CoFounder, Vidico
At Vidico, our asset bank methodology delivers up to 10x the assets from a single production. A comprehensive rebrand video can generate shorter cutdowns, static images, GIFs, and platform-specific versions—providing months of video content from one campaign.
This approach has helped brands like TikTok generate 50+ assets from a single production approach. When you’re launching across multiple platforms, this systematic approach transforms your rebrand from a one-time event into an ongoing brand management asset.
TikTok increased creative output by 400% using our video system → See our work
FAQs
What is the purpose of a rebranding video?
A rebranding video introduces your new brand identity to the target audience while explaining why the change matters. The most effective rebranding video examples create emotional connections by communicating updated branding values, not just visual changes.
When should you create a rebranding video?
Create a rebranding video when your brand’s visual identity no longer reflects your company’s image, mission, or value proposition. Other triggers include mergers, significant business pivots, targeting a younger audience, or when your brand needs a fresh appeal in a competitive market.
How long should a rebranding video be?
Most effective rebranding videos range from 60-90 seconds for brand launch content, though comprehensive brand story videos can run 2-3 minutes. The key elements are telling a compelling narrative within optimal attention spans while showcasing all important visual elements.
What’s the difference between a rebrand and a brand refresh?
A rebrand involves fundamental changes to brand identity, positioning, or core values—often including a new logo, updated branding guidelines, and revised brand mission. A brand refresh updates visual elements without changing brand essence. Rebranding video examples typically communicate a deeper transformation.
What key elements should a rebranding video include?
Effective rebranding video examples include: the new logo in context (not just isolated), visual storytelling that communicates brand values, background music that reinforces brand personality, clear communication of what changed and why, and a compelling narrative that helps engage audiences.
How do you announce a rebrand to your existing audience?
Use rebranding videos across social media platforms, email campaigns, and your website simultaneously. The video should acknowledge your brand heritage while creating excitement for the new direction. Many brands launch with a hero video and supporting short video cutdowns for different channels.
What makes rebranding videos a powerful tool for businesses?
Rebranding videos are a powerful tool because they can effectively communicate complex transformations in seconds. Unlike static images or press releases, video showcases your new brand identity in action while creating emotional connections that help viewers understand and embrace the change.
Can a rebranding video help attract a younger audience?
Yes—updated branding with modern visual elements, upbeat music, and content optimised for social media platforms can significantly expand your target audience. Many brands use rebrand videos to gain new appeal among demographic groups that didn’t previously engage with the brand.
How do you measure the success of a rebranding video?
Track brand recognition metrics, video engagement (views, watch time, shares), website traffic during launch, social media sentiment, and conversion metrics. Successful rebranding video examples, such as Koala’s “Never Uncomfortable” campaign, have achieved measurable lifts in brand perception and purchase consideration.
Final Thoughts
The examples in this guide prove that Australian brands can create world-class rebranding videos that engage audiences and drive business results. Whether you’re launching a completely new brand identity or evolving your existing visual identity, the right video content transforms your rebrand from an announcement into a movement.
At Vidico, we’ve produced brand videos for companies like Beautiful.ai, Koala, Temple & Webster, and Reckon—helping them communicate their new brand identities to their target audiences. Our systems-based approach delivers more assets from every production while maintaining the quality that creates lasting brand recognition.
Ready to make your rebrand unforgettable? Book a free strategy session to explore how we can help you create rebranding video content that transforms how audiences perceive your brand. Or take our VidiFit Quiz to get a personalised estimate in minutes.
Your new brand deserves a launch video that does it justice. Let’s create something remarkable.
References:
1. https://finance.yahoo.com/news/video-production-company-vidico-launch-130000641.html
2. https://www.grammarly.com/blog/ai/what-is-openai/
