With social media videos driving more engagement than any other content format, finding the right social media video agency can make or break your digital marketing efforts.
At Vidico, we’ve helped Australian brands like Koala, Temple & Webster, and TikTok create scroll-stopping video content that performs across every social platform, generating over 1.4 billion views across 1,200+ projects. This guide covers the top social media video production agencies in Australia, what makes each unique, and how to choose the right partner for your social media marketing goals.
Key Takeaways
- The best social media video agencies in Australia combine creative storytelling with data-driven strategies to deliver video content that converts
- Social media video production costs in Australia typically range from $2,000–$15,000+ per video, depending on complexity and platform requirements
- Vidico’s systems-based approach reduces ongoing social media video production costs by 30–40% while delivering more video assets for testing
- Short-form video content (15–60 seconds) consistently outperforms longer marketing videos on social platforms like TikTok, Instagram, and LinkedIn
- Platform-specific optimisation is essential—what works on TikTok won’t necessarily perform on LinkedIn or YouTube
- Australian agencies with proven track records in your industry typically deliver 2–3x better results than generalist digital agencies
Content
Top 10 Social Media Video Agencies
1. Vidico
Vidico stands as Australia’s premier social media video production company, specialising in scalable video content creation for tech brands, startups, and enterprises. Based in Melbourne with studios in Sydney and globally, we’ve built our reputation on delivering social media videos that don’t just look good—they perform.
What sets Vidico apart:
Our systems-based approach to social media video production transforms how brands create video content. Instead of producing one-off marketing videos, we build comprehensive asset banks that enable rapid content creation across all social media platforms. This means you get 3–4x more video content from each production cycle.
Core capabilities:
- Short-form video content optimised for TikTok, Instagram Reels, and YouTube Shorts
- Social media campaign development from concept development through post-production
- Animated videos and explainer videos for complex product demonstrations
- Custom video production tailored to your social media strategy
- Data-driven approach with platform analytics and performance tracking
Proven track record:
- 1,200+ video projects delivered
- 1.4 billion views generated across client campaigns
- 600+ product launches supported
- Clients include TikTok, Square, Spotify, Koala, and Temple & Webster
Why Australian brands choose Vidico: We combine creative storytelling with technical expertise to produce social media videos that capture attention and drive conversions. Our video production process is designed for brands that need scroll-stopping video content at scale—without sacrificing quality or brand consistency across social platforms.
“Vidico has been an incredible creative agency partner, and we couldn’t be happier with their work. From graphic design and video production to copywriting, they consistently deliver high-quality results—quickly, reliably, and at a fair price. They truly understand our business and always go the extra mile to ensure our partnership is both effective and enjoyable.” — Jennah Blau, Global Head of Publisher Development @ TikTok
Best for: Tech companies, SaaS brands, and enterprises seeking strategic video campaigns with measurable ROI across all social media platforms.
2. Born Social
Born Social operates as a social-first creative marketing agency with offices in Melbourne and New York. They specialise in creating social media videos tailored to how audiences consume content on social platforms.
Key strengths:
- Deep understanding of social media trends and platform-specific content requirements
- Strong focus on audience engagement and community building
- Expertise in short-form content that resonates with younger demographics
- Integrated social media marketing and video production services
Service offerings:
- Social media video production for Instagram, TikTok, and Facebook
- Social media strategy development and content planning
- Influencer marketing campaigns and branded content
- Social campaigns with performance optimisation
Best for: Consumer brands seeking authentic, culturally relevant social media content that builds genuine connections with their target audience.
3. The Animation Co
Based in Sydney, The Animation Co brings years of experience from television and major brand campaigns to social media video production. They specialise in premium animated videos that simplify complex messages for social media platforms.
Key strengths:
- Expert technical expertise in 2D and 3D animation
- Strong portfolio of explainer videos and marketing videos
- Ability to create visually arresting content that stops the scroll
- Experience with major brands across multiple industries
Service offerings:
- Animated social media videos and motion graphics
- Explainer videos for product demonstrations
- Corporate video content with animated elements
- Video content creation for digital marketing efforts
Best for: Brands that need to communicate complex products or services through engaging animated videos across social media platforms.
Explore our case studies to see how we’ve helped Australian brands like Temple & Webster achieve 335% increases in brand recall through strategic social video campaigns.
4. ICON Agency
ICON Agency is a full-service, award-winning creative communications agency inspired by independent thinking and guided by an interdisciplinary approach. Their Melbourne base serves clients across Australia with comprehensive digital marketing services.
Key strengths:
- Integrated approach combining video marketing with broader brand strategy
- Strong creative storytelling capabilities across multiple platforms
- Expertise in both B2B and B2C social media marketing
- Proven track record with major Australian and international brands
Service offerings:
- Social media video production and creative strategy
- Content marketing and video content creation
- Social media campaign management and optimisation
- Brand video and corporate video content
Best for: Brands seeking a digital agency that integrates social media video production with comprehensive marketing and brand strategy.
5. Big and Small Productions
Big and Small Productions is a Melbourne-based creative studio specialising in high-quality video production and animation for organisations of all sizes. With over 15 years of industry experience, they bring technical expertise and strategic insight to every social video project.
Key strengths:
- Versatile video production services from social content to corporate video
- Strong post-production capabilities and technical expertise
- Flexible approach for both large campaigns and smaller projects
- Experienced team with backgrounds in television and commercial production
Service offerings:
- Social media video production for all platforms
- Corporate video content and marketing videos
- Animation and motion graphics
- Video production process management from video brief to final video
Best for: Organisations of all sizes seeking reliable video production services with flexibility to scale based on social media marketing needs.
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritising.
6. Dream Engine
Dream Engine is a video production and marketing strategy firm based in Melbourne’s St. Kilda. Founded in 2002, they’ve built particular expertise in creating video content that drives measurable business success.
Key strengths:
- Performance-driven approach to social media video marketing
- Strong focus on data-driven strategies and measurable results
- Experience with motion graphics and corporate video production
- Proven ability to create engaging video content that converts
Service offerings:
- Social media video production with performance focus
- Video marketing plan development and strategy
- Motion graphics and animated videos
- Platform-specific video optimisation
Best for: Brands that prioritise measurable ROI from their social media video marketing and want video content optimised for conversions.
7. Global Pictures
Global Pictures is a creative production agency headquartered in Sydney’s Surry Hills. Since 2007, they’ve specialised in video production to support brands with local and international social media campaigns.
Key strengths:
- Experience managing video production across multiple markets
- Strong network of production resources across Australia
- Expertise in adapting video content for different social platforms and regions
- Professional video production services with global capabilities
Service offerings:
- Social media video production for Australian and international markets
- Video content creation across multiple platforms
- Corporate and brand video production
- Post-production and platform-specific optimisation
Best for: Brands running social media campaigns across multiple markets who need consistent video content with local relevance.
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8. Posterboy Media
Posterboy Media stands as a versatile creative agency offering premium social media video production. Based in Melbourne but working nationally, they help brands tell purpose-driven stories with clarity and impact across social media platforms.
Key strengths:
- Focus on authentic, purpose-driven creative storytelling
- Strong expertise in short-form video content for Instagram and TikTok
- Emphasis on brand identity and consistent messaging
- Nimble approach suitable for startups and established brands alike
Service offerings:
- Social media video production for Instagram, TikTok, and LinkedIn
- Video content creation from concept development to delivery
- Brand storytelling and social video strategy
- UGC-style video assets and branded content
Best for: Brands seeking authentic social media videos that tell genuine stories and build trust with their target audience.
9. QUIET/CONQUEROR
QUIET/CONQUEROR is a Sydney-based creative powerhouse offering social media marketing and video production services. Their approach combines creative ambition with strategic execution for brands ready to stand out.
Key strengths:
- Bold creative approach that cuts through crowded social platforms
- Integrated social media marketing and video production services
- Strong focus on content marketing and brand success
- Experience with both emerging brands and established enterprises
Service offerings:
- Social media video production and creative direction
- Content marketing strategy and execution
- Social media campaign development and management
- Video content optimised for audience engagement
Best for: Brands seeking bold, distinctive social media content that breaks from conventional approaches and captures attention.
Browse our video portfolio and discover the styles that drive performance.
10. Surge Media
Surge Media brings efficiency and quality to social media video production, specialising in creating video content that meets tight deadlines without sacrificing production value. Their approach is built for brands that need to move fast in the social media landscape.
Key strengths:
- Fast turnaround on social video production
- Efficient video production process for ongoing content needs
- Strong understanding of platform-specific requirements
- Scalable approach for brands with continuous content needs
Service offerings:
- Rapid social media video production
- Ongoing video content creation programmes
- Short-form video content for all major social platforms
- Platform-specific video optimisation and editing
Best for: Brands needing consistent social media video content with fast turnarounds to stay relevant across social media platforms.
How To Choose the Right Social Media Video Agency in Australia
Match Capabilities to Your Marketing Objectives
Different social media video agencies excel in different areas. Consider whether you need strategic social media marketing support or purely video production services. Some agencies offer comprehensive digital marketing services, while others specialise in video content creation.
“The key to finding the best professional video production service isn’t just about speed—it’s about their ability to scale creative output while preserving your brand’s essence. At Vidico, we focus on aligning deeply with your visual identity and building modular design systems that give brands the agility to adapt and grow, all while staying consistent, on-brand and within budget.” — Michael Pirone, Co-Founder, Vidico
Evaluate Their Platform Expertise
The best social media videos are optimised for specific platforms. Look for agencies with a proven track record on the social platforms most important to your brand—whether that’s TikTok, Instagram, LinkedIn, YouTube, or emerging social platforms.
Consider Their Video Production Process
A transparent video production process—from initial video brief through concept development, production, and post-production—indicates a professional agency. Understanding how they handle revisions, timelines, and communication helps set expectations.
Review Their Data-Driven Approach
Top social media video agencies use platform analytics to inform their creative decisions and measure results. Ask about their approach to testing, optimisation, and reporting on video performance.
Assess Cultural and Industry Fit
The best partnerships happen when agencies understand your industry and target audience. Look for agencies with relevant experience creating video content for brands similar to yours.
Why Australian Brands Need Specialised Social Media Video Agencies
Generic video production companies often miss the nuances that make social media videos successful. Social media video marketing requires an understanding of:
- Platform-specific algorithms that favour certain content types and formats
- Attention economics, where you have 1–3 seconds to capture interest
- Mobile-first viewing that demands vertical video and bold visuals
- Sound-off consumption, requiring effective visual storytelling and captions
- Trend responsiveness, allowing brands to capitalise on viral moments
A specialised social media video agency brings deep understanding of these factors, combined with the technical expertise to execute across all social platforms.
Schedule a meeting to discuss project scope, timelines, or budgets.
What Does Social Media Video Production Cost in Australia?
Social media video production in Australia varies significantly based on complexity and scope:
| Video Type | Typical Cost Range | Production Timeline |
|---|---|---|
| Simple social clips | $2,000–$5,000 | 1–2 weeks |
| Animated social videos | $5,000–$12,000 | 2–4 weeks |
| Live-action social content | $5,000–$15,000+ | 2–4 weeks |
| Full social campaigns | $15,000–$50,000+ | 4–8 weeks |
At Vidico, our systems-based approach reduces these costs by 30–40% for ongoing video needs by building reusable asset banks and templates that accelerate future production.
FAQs
What’s the difference between a video production company and a social media video agency?
Traditional video production companies focus on creating high-quality video content without specialised knowledge of social platforms. Social media video agencies combine video production services with a deep understanding of social media marketing, platform algorithms, and content performance optimisation.
How long does social media video production take?
Simple social video content can be produced in 1–2 weeks. More complex animated videos or social campaigns typically require 3–6 weeks from video brief through final video delivery. Rush timelines are often possible for time-sensitive social media campaigns.
Should I hire a digital agency or a specialist video production company?
This depends on your needs. Digital agencies offer comprehensive digital marketing services including video, while specialist video production companies focus specifically on creating high-quality video content. For social media video marketing, agencies with particular expertise in social video often deliver better results than generalists.
What types of social media videos perform best?
Short-form video content (15–60 seconds) typically achieves the highest audience engagement across social platforms. The most effective social media videos include product demonstrations, behind-the-scenes content, user-generated style videos, educational content, and trend-based creative. Platform-specific optimisation significantly impacts performance.
How do I measure the success of my social media videos?
Key metrics include view rates, engagement rates, watch time, click-through rates, and conversion tracking. The best social media video agencies provide regular reporting on these metrics and use platform analytics to continuously optimise video content performance.
Can social media video agencies help with strategy, not just production?
Yes, top social media video agencies offer video marketing plan development, social media strategy, concept development, and ongoing optimisation—not just video production services. This strategic approach ensures your video content aligns with broader marketing objectives and target audience preferences.
In Conclusion
The best social media video agencies combine creative excellence with strategic thinking to deliver video content that drives measurable business success. Whether you’re launching your first social campaigns or scaling an existing video marketing programme, the right agency partnership can transform your brand’s online visibility across social platforms.
At Vidico, we’ve helped Australian brands like Koala, Temple & Webster, and TikTok build systematic approaches to social media video production that compound value over time. Our asset bank methodology means you get more video assets, faster turnarounds, and better results—all while reducing your per-video costs.
Ready to transform your social media video marketing? Book a free strategy session with our team to discuss your specific needs.
References:
- https://finance.yahoo.com/news/video-production-company-vidico-launch-130000641.html
- https://online.stu.edu/degrees/business/mba/marketing/the-power-of-social-media/
