Most tech companies struggle to find partners who actually understand complex B2B products, and end up with generic video content that fails to convert. At Vidico, we’ve delivered 1,200+ projects for brands like TikTok, Square, and Spotify, generating 1.4 billion views through our systems-based approach.
Here are video marketing agencies worth considering, starting with agencies that specialize in video marketing for tech and SaaS companies.
Key Takeaways
- Video marketing agencies in Australia typically charge AUD 5,000-25,000 for strategic video production projects, though pricing varies by complexity
- Companies using video marketing grow revenue 49% faster than non-users, making agency selection critical for business growth
- B2B/SaaS companies need agencies with tech industry experience since generic creative agency work often fails to translate complex products
- Systems-based creative production (like Vidico’s 10x approach) reduces costs 30-40% for ongoing video content creation while increasing output
- On average, B2B video content shortens sales cycles by 23% when strategically aligned with marketing strategies
- Hidden costs like music licensing, revisions, and format variations can add 20-40% to quoted video production prices
- 93% of marketers report positive ROI from video marketing, with conversion rates jumping from 2.9% to 4.8% on sites using video
Content
Top 10 Video Marketing Agencies in Australia
1. Vidico: Systems-Based Video Production for Tech Companies
When it comes to video marketing for tech and SaaS companies in Australia, Vidico has established itself as the leading video production agency with a fundamentally different approach.
What Makes Vidico Different?
Most video production companies operate on a project-by-project basis. Every new video starts from scratch with new concepts, new assets, and new timelines. Vidico’s systems-based methodology changes this entirely through asset banks and reusable templates.
How does the asset bank approach work? Instead of one-off video production, we build comprehensive creative systems for each client. This means your first project creates templates, motion graphics, and brand elements that make every subsequent video faster and more cost-effective. Our clients typically see 30-40% cost reductions for ongoing video content creation.
“Vidico’s success lies not just in creative uniqueness but in operational efficiency—by bringing creative, production, and post-production entirely in-house, we slashed costs while maintaining high-quality results. Early on, we grew through word-of-mouth referrals, and our flexibility in adapting to market changes, like the demand for lower-budget productions, allowed us to stand out. The ability to stay nimble while delivering top-tier content has been key to our growth.”— Evan Pirone, CoFounder, Vidico
Results That Speak
Our work with TikTok demonstrates this approach at scale. When TikTok needed to dramatically increase their video content output while maintaining quality, our asset bank methodology delivered a 400% creative output increase. The campaign generated over 1 million organic views within 5 days.
Why does this matter for tech companies? B2B products are complex. Generic video marketing agencies struggle to communicate technical value propositions clearly. With 900+ tech videos produced for brands like Uber, Square, and Digital Ocean, Vidico’s team focuses on translating complex features into brand story narratives that convert.
Services: Full-stack video production, animated videos, explainer videos, corporate video content, brand videos, social media video, ad creative, post production
Best For: Mid-market and enterprise tech/SaaS companies seeking scalable video marketing services
Explore our portfolio to see examples across multiple video styles and industries.
2. Dream Engine
Dream Engine has built a reputation as Melbourne’s trusted corporate video production studio over 15+ years.
What They Do Well
Dream Engine excels at corporate video work—testimonials, internal communications, and brand films that capture company culture. Their team focuses on making interview subjects comfortable on camera, which shows in the authentic footage they capture.
Services: Corporate video production, testimonial videos, event coverage, live action filming, video editing
Best For: Established companies needing professional corporate video content for internal or external communications
3. Ideas Animation
Ideas Animation has positioned itself as a specialist in animated videos and explainer videos for B2B companies.
What They Do Well
For companies with complex products that benefit from animation, Ideas Animation delivers polished video content that simplifies technical concepts. They’ve worked with clients like Telstra and have extensive experience in the SaaS space.
Why animation works for B2B: Animated videos can visualize abstract concepts that live action filming simply can’t capture. For technical products, this often makes the difference between confusion and clarity.
Services: Animated videos, explainer videos, motion graphics, brand storytelling
Best For: Tech companies needing complex products explained through animation
Looking to see systems-based production in action? See how TikTok achieved 400% output increase using Vidico’s asset bank approach.
4. Pixel3 Video Productions
Pixel3 has operated as a full-service video production company for over 15 years, delivering video content across Australia.
What They Do Well
Pixel3 emphasizes on-time, on-budget delivery with clear project management. Their network spans Australia, UK, and US, making them suitable for companies needing multi-location shoots.
Services: Corporate video production, animation, promotional content, crowdfunding videos, video editing, audio production
Best For: Companies seeking reliable video production with predictable timelines and budgets
5. Blank Canvas
Blank Canvas specializes in high-end 3D renders and CGI animation, particularly for complex technical visualization.
What They Do Well
When products need to be shown in ways photography can’t capture, Blank Canvas delivers photorealistic video content. They’ve worked with ASICS and Pfizer on visualization projects requiring exceptional technical precision.
Why 3D visualization matters: For products in development, architectural projects, or technical demonstrations, CGI provides flexibility that traditional video production can’t match.
Services: 3D animation, CGI, product visualization, architectural renders, brand videos
Best For: Companies needing photorealistic product visualization or architectural content
6. Full Stack Films
Full Stack Films focuses specifically on B2B video production, creating content designed to support marketing strategies and sales enablement.
What They Do Well
Their modular video production process emphasizes efficiency and tailored solutions. They’ve worked with brands like Dulux, JLL, and PagerDuty on corporate video projects.
Services: Corporate video production, promotional videos, brand films, social media video
Best For: B2B companies in Melbourne seeking video content for marketing and sales
7. Explanimate
Explanimate has established itself as one of Brisbane’s most prolific commercial animation studios since 2011, specializing in animated explainers that translate complex ideas into engaging visual narratives.
What They Do Well
Explanimate focuses exclusively on animation—they’re specialists, not generalists. Their team combines design expertise with strategic storytelling, particularly effective for B2B companies needing to explain technical concepts.
Why animation-only matters: Explanimate’s singular focus means deeper expertise in motion design, character animation, and visual storytelling techniques.
Services: Animated explainer videos, motion graphics, whiteboard animation, corporate animation, product demos, brand storytelling
Best For: Companies needing animated content to simplify complex products or internal communications
See how TikTok achieved 400% output increase using Vidico’s asset bank methodology.
8. Laundry Lane
Laundry Lane balances creative storytelling with video strategy, focusing on content that drives social change alongside commercial results.
What They Do Well
Based in Sydney, Laundry Lane brings strong brand storytelling capabilities to their video production. They specialize in B2B tech video production and technology video marketing services using narrative techniques that build audience engagement.
Services: Brand films, corporate video, documentary-style content, social media campaigns
Best For: Brands seeking emotionally resonant video content with strategic underpinning
9. Motion Story
Motion Story takes a strategic-first approach to video marketing, developing content designed to achieve specific marketing strategy outcomes.
What They Do Well
Their focus on understanding the customer journey means videos are purposefully aligned with each stage of the marketing funnel. They specialize in animated marketing videos and lead generation content.
Services: Animated videos, marketing video production, video strategy, lead generation content
Best For: Companies seeking video marketing aligned with specific funnel objectives
Want to scale your creative output without scaling headaches? Join our On-Demand Masterclass on how to scale B2B creative production.
10. Recal Media
Recal Media provides video production services from Adelaide and Gold Coast, with teams available across Australia.
What They Do Well
Recal emphasizes transparent pricing and exceeding expectations. Their approach includes handling the entire creative process while maintaining clear communication throughout pre production and post production.
Services: Corporate video production, brand stories, documentaries, event coverage, audio production
Best For: Companies in South Australia and Queensland seeking local video production support
What Makes a Great Video Marketing Agency?
Before we dive into specific agencies, let’s establish what separates effective video marketing agencies from generic video production companies.
The best agencies combine video strategy with execution. They don’t just create high quality videos—they understand how video content fits into your broader marketing strategies and digital marketing strategies. For B2B tech companies, this means working with partners who can translate complex products into compelling brand storytelling that resonates with your target audience.
We’ve selected these agencies based on their specialization, proven results, and approach to video production. Each demonstrates different strengths, whether you need explainer videos, corporate video production, animated videos, or full-scale video campaigns.
See what your competitors are saying—and what they’re not—in the Creative Intelligence Report.
How Much Does Video Marketing Cost in Australia?
Understanding video production costs helps you budget effectively and evaluate agency proposals. Here’s what to expect:
| Project Type | Typical Range (AUD) | Notes |
|---|---|---|
| Basic corporate video | $3,500-$7,000 | Single interview with B-roll |
| Mid-range promotional | $7,000-$15,000 | More complex shoots, scripting |
| Explainer videos (animated) | $5,000-$15,000 | Depends on animation complexity |
| High-end brand films | $20,000-$50,000+ | Multi-day shoots, premium production |
| Strategic video marketing systems | $5,000-$25,000 | Includes asset banks, variations |
Hidden Costs to Ask About
Many video production quotes exclude costs that add up quickly:
- Music licensing: AUD 50-1,000 per track
- Revision rounds: Additional rounds often 15-25% extra
- Format variations: Different cuts for social media platforms
- Talent fees: Professional presenters AUD 500-2,000/day
- Rush fees: 25-50% premium for accelerated timelines
- Post production additions: Color grading, motion graphics
The Systems Advantage
Traditional project-based video production means starting from scratch each time. Systems-based approaches like Vidico’s 10x methodology create reusable assets that reduce per-video costs by 30-40% over time, which is particularly valuable for companies with ongoing video content creation needs.
How to Choose the Right Video Marketing Agency
Selecting the right video marketing agency requires evaluating fit beyond just portfolio quality. Here’s a framework for B2B tech companies:
1. Industry Experience
Does the agency understand your target audience? Generic video marketing agencies struggle with complex B2B products. Look for portfolios featuring similar industries and the ability to translate technical features into clear brand storytelling.
2. Process Documentation
A clear, documented process predicts smoother projects. Ask about:
- How many revision rounds are included?
- What does pre-production planning look like?
- How do they handle post-production feedback?
- What project management tools do they use?
3. Strategic vs. Execution Focus
Some agencies excel at execution but lack video strategy expertise. Others provide strategy but outsource production. The best video marketing agencies integrate both, understanding how video content fits your marketing channels and digital marketing strategies.
TikTok increased creative output by 400% using our video system → See our work
4. Scalability Model
For ongoing needs, understand how the agency handles volume:
- Project-based pricing (starts fresh each time)
- Retainer models (predictable monthly output)
- Subscription systems (asset banks reduce costs over time)
5. Results Measurement
How do they measure video engagement and ROI? Strong agencies track conversion rates, lead generation impact, and audience engagement metrics, not just views.
Common Mistakes When Hiring Video Marketing Agencies
Avoid these pitfalls that derail video marketing projects:
Mistake 1: Prioritizing Price Over Value
The cheapest video production company rarely delivers the best results. Low-cost production often means weak creative, poor video strategy, and content that fails to convert despite looking acceptable.
Mistake 2: Ignoring Industry Fit
A video production agency with beautiful consumer work may struggle with B2B tech. Ensure their portfolio demonstrates understanding of complex products and business buyers.
Mistake 3: Unclear Objectives
Without defined goals, you’ll get generic video content. Before engaging any agency, clarify what success looks like: lead generation numbers, brand visibility metrics, conversion rates, or audience engagement targets.
Mistake 4: Treating Video as One-Off
Single videos rarely move the needle. Effective strategies involve systematic video campaigns across marketing channels. Evaluate agencies on their ability to support ongoing needs, not just single projects.
Mistake 5: Too Many Stakeholders
Internal approval bottlenecks kill video production timelines. Designate clear decision-makers before production begins.
Schedule a meeting to discuss project scope, timelines, or budgets.
FAQs
How much should I budget for professional video marketing in Australia?
Professional video marketing in Australia typically costs AUD 5,000-25,000 for strategic projects that include planning, production, and post-production. Basic corporate video starts around AUD 3,500, while complex brand films with multiple video styles can exceed AUD 50,000. For ongoing needs, subscription-based models often deliver 30-40% better value than project-based pricing.
What’s the difference between a video production company and a video marketing agency?
A video production company focuses on creating high-quality videos through filming, video editing, audio production, and post-production. A video marketing agency adds strategic planning, video strategy development, and integration with broader digital marketing strategies. The best partners combine production excellence with marketing strategies that drive measurable outcomes.
How long does professional video production take?
Standard video production takes 6-8 weeks from kickoff to delivery. This typically includes 1-2 weeks for pre-production planning, 1-2 weeks for creative production, and 2-3 weeks for video editing and post-production. Complex video campaigns with animated videos or multi-location shoots may require 8-12 weeks.
What types of videos work best for B2B marketing?
Explainer videos perform exceptionally well for B2B, with 96% of people watching them to learn about products. Corporate video testimonials build significant trust, as 72% of customers trust a brand more after watching positive video testimonials. Product demo videos work well during consideration stages, while brand films build awareness. The most effective B2B video strategy uses multiple video styles across different marketing channels.
Should I hire a specialist video agency or a full-service digital marketing company?
For serious video marketing, specialist video marketing agencies typically outperform digital marketing company generalists. Dedicated agencies offer deeper expertise in video production, video editing, and video strategy. However, if you need integrated digital marketing services, including web design, email marketing, social media marketing, and content marketing, a full-service agency may offer better coordination.
What should I look for in a video marketing agency’s portfolio?
Look for industry relevance over production quality alone. Strong portfolios demonstrate brand storytelling ability, clear video strategy alignment, and measurable outcomes. Check for experience with your target audience, multiple video styles (including explainer videos, corporate videos, and social media videos), and evidence of systematic approaches rather than one-off projects.
How do I measure video marketing ROI?
Effective video marketing measurement tracks video engagement metrics (completion rates, watch time), conversion rates (clicks, lead generation, sales), and brand visibility indicators (reach, shares). Connect video content to your CRM to track how specific videos influence the pipeline. Most B2B companies need 90-120 days of data before a meaningful ROI assessment.
What’s the best video length for B2B marketing?
Most B2B viewers prefer video content under 2 minutes. Explainer videos between 60-90 seconds work well for awareness, while detailed product demos can extend to 3-5 minutes for engaged prospects. For social media video, even shorter formats (15-60 seconds) often perform best. Match length to funnel stage and platform requirements.
Finding Your Ideal Video Marketing Partner
The difference between good video marketing and great video marketing isn’t just creative talent. It’s systematic thinking. The agencies highlighted here represent different approaches to video production in Australia, from specialist animation studios to full-service creative agency partnerships.
For tech and SaaS companies specifically, finding a partner who understands both video production excellence and B2B marketing strategies is essential. Generic video content fails to communicate complex value propositions, while strategic video marketing can shorten sales cycles by 23% and dramatically improve conversion rates.
At Vidico, we’ve helped brands like TikTok, Square, and Spotify transform their creative production through systems-based approaches. Our clients typically see 30-40% cost reductions for ongoing video content creation while producing 3-4x more content.
Ready to explore how systematic video production could work for your brand? Book a free strategy session. We’ll map out exactly how video marketing fits your specific marketing channels and show you how to scale video content without scaling headaches.
Vidico is an Australian video production agency specializing in video marketing for tech and SaaS companies. With over a decade of experience and 1,200+ projects for global brands, we help companies scale video content creation through systems-based creative production.
References:
- https://www.hubspot.com/marketing-statistics
- https://www.shopify.com/blog/video-marketing-statistics
- https://vidico.com/news/b2b-video-marketing-statistics/
- https://vidico.com/news/video-production-rates-australia/
