Recruitment videos can make or break your ability to attract top talent. For companies across industries, the challenge lies in creating videos that highlight their unique culture while resonating with the right audience. If you struggle with this, you risk blending in and losing out on the best candidates.
At Vidico, we know this all too well. After working with 450+ leading brands, we’ve perfected the art of turning company values into compelling stories.
Our curated list of 15 great recruitment video ideas showcases innovative strategies from some of the best in the game. Ready to find your inspiration? Let’s dive in!
Content
15 Best Recruitment Videos
1. Vidico x Airwallex
Average Pricing: Starts at $5000
Overview: Vidico collaborated with Airwallex to create a dynamic recruitment video highlighting the company’s culture, growth opportunities, and employee experiences. This video stands out as one of the best examples of a recruitment video because it goes beyond standard job descriptions.
Vidico [1] brought the company’s mission to life—making cross-border payments easier for SMEs—and paired it with genuine employee testimonials that showcase the fast-paced, innovative environment.
“Vidico’s skills in crafting engaging visuals and narratives were truly remarkable.” – Ada Asor, Sr. Product Marketing Manager, ThriveDX
By blending engaging visuals, relatable storytelling, and a motivating tone, this video positions Airwallex as a forward-thinking company ideal for ambitious individuals seeking a challenging yet rewarding workplace.
Why It Works:
- Real stories showcase adaptability and creativity, appealing to target candidates.
- Polished visuals, smooth pacing, and emotive background music create a lasting impression.
- Highlights Airwallex’s fast-paced, collaborative, and growth-oriented environment.
2. Fiverr
Overview: Fiverr’s “Another Generic Recruitment Video” cleverly satirizes and humorizes traditional recruitment videos.
Instead of following the standard format, it pokes fun at generic recruitment clichés, offering a refreshing and memorable take.
This approach perfectly embodies Fiverr’s innovative and entrepreneurial culture, showing that they value creativity, individuality, and a touch of irreverence.
Why It Works:
- The funny recruitment video mocks conventional recruitment tropes, making it stand out and instantly engaging.
- Highlights Fiverr’s confidence and unique identity by embracing humor and breaking the mold.
- It leaves a lasting impression with its witty tone, attracting like-minded talent.
3. Dropbox
Overview: Dropbox’s “Working at Dropbox” video takes a refreshingly playful approach by using puppets to represent employees.
The imaginative twist in the recruitment video emphasizes the company’s creative and innovative workplace culture while still delivering authentic insights from real employees.
The result is a fun, engaging recruiting video that breaks away from the typical recruitment formula.
Why It Works:
- Puppets replace the traditional employee interview process, making the recruiting video instantly memorable and entertaining.
- It encourages viewers to imagine their puppet personas, fostering a personal connection.
- Stands out from standard employee recruitment videos with its creative storytelling approach.
4. Zendesk
Overview: Zendesk’s “This is Zendesk” recruitment video blends testimonials with a clever and personal narrative highlighting its culture and work environment.
The video content uses the metaphor of an empty chair to symbolize opportunity, inviting viewers to envision themselves as part of the Zendesk team.
It showcases the company’s strong focus on maintaining an engaged and positive corporate culture as they scale.
Why It Works:
- The narrator speaks directly to viewers, making the video engaging and human.
- Genuine testimonials from employees build trust and credibility.
- Balances professionalism with approachable storytelling, resonating with potential hires.
5. Starbucks
Overview: Starbucks’ “To Be a Partner” recruitment video emphasizes the journey of becoming a valued team member, or “partner,” while showcasing the company’s inclusive and growth-oriented culture.
The well-crafted video, which features employee stories and a vibrant depiction of Starbucks’ work environment, invites qualified candidates to join a community that celebrates diversity, personal growth, and innovative thinking.
Why It Works:
- Highlights abundant opportunities for learning, career advancement, and personal development.
- It is fun and engaging, reflecting the vibrant, welcoming nature of Starbucks’ culture.
- Refers to employees as “partners,” emphasizing dignity, respect, and belonging.
6. HubSpot
Overview: HubSpot’s “HubSpot Culture Code” video presents the mission, values, and work environment in a dynamic and approachable way.
The video marketing highlights why HubSpot is a great workplace through a mix of testimonials and a clear explanation of its guiding principles.
It effectively aligns expectations for potential candidates while showcasing the company’s commitment to a supportive, innovative culture.
Why It Works:
- The video emphasizes HubSpot’s HEART values, ensuring candidates understand the company’s guiding principles.
- Showcases a fun and collaborative office environment driven by enthusiastic and motivated teams.
- Balances professionalism with an engaging tone, making the company culture approachable and inspiring.
7. Zappos
Overview: Zappos’ “Company Culture” video takes a documentary-style approach to showcase the company’s supportive and fun workplace environment.
Featuring heartfelt employee stories, the video emphasizes Zappos’ unique culture, self-management system, and dedication to hiring people who truly fit and thrive within the organization.
Why It Works:
- The playful comparison to being “happier than Disney” leaves a lasting impression.
- Genuine testimonials create trust and provide a realistic view of the workplace.
- Emphasizes strong interpersonal relationships and a welcoming environment.
8. Apple
Overview: Apple’s powerful recruitment video emphasizes the company’s commitment to creativity, innovation, and global diversity.
With sleek production and compelling employee stories, the entertaining video paints a picture of Apple as a forward-thinking organization where only the most dedicated and driven candidates thrive.
It emphasizes its culture of breaking boundaries and embracing challenges, making it an inspiring call to action for top talent.
Why It Works:
- Captures the excitement and pride of being part of a world-renowned, innovative organization.
- Features employees speaking different languages, emphasizing diversity and Apple’s global reach.
- Reflects Apple’s attention to detail and reputation for excellence.
9. Shopify
Overview: Shopify’s “Let’s Make Commerce Better for Everyone” recruitment video emphasizes its mission-driven culture and employees’ meaningful impact on the businesses it supports.
The video inspires candidates who want to contribute to something bigger than themselves by emphasizing personal development, collaboration, and an entrepreneurial mindset.
Why It Works:
- Emphasizes Shopify’s goal of empowering entrepreneurs and resonating with purpose-driven candidates.
- Real testimonials make the video relatable and trustworthy.
- Demonstrates teamwork and shared accountability through initiatives like the annual summit.
10. Grubhub
Overview: GrubHub’s “Beyond the Wheel” video tells the inspiring story of an employee using his role as a delivery driver to pursue his dream of opening a food truck.
By spotlighting real aspirations and professional connections, the video emphasizes how working at GrubHub can be a stepping stone toward personal goals, appealing to ambitious and entrepreneurial candidates.
Why It Works:
- Features a real employee’s journey, creating an authentic and emotional connection.
- Demonstrates how the role connects employees with industry professionals, adding value to the job.
- Showcases how prospective employees can work toward their dreams while on the job.
11. Google
Overview: Google’s “Life at Google” recruitment video offers a behind-the-scenes glimpse into the company’s diverse, inclusive, and innovative culture.
By blending insights into daily work life with highlights of unparalleled perks and opportunities, the video positions Google as a vibrant workplace for top-tier talent seeking creativity, collaboration, and growth.
Why It Works:
- Highlights Google’s recognition as a top company for diversity and women to attract candidates.
- Inspires candidates by presenting Google as a place to work hard, innovate, and thrive.
- The transparent portrayal of work-life fosters trust and aligns expectations with reality.
12. McDonald’s Japan
Overview: McDonald’s Japan’s anime-style recruitment video captivates its target audience—young job seekers and teenagers—by showcasing the work environment in a culturally relevant and visually stunning format.
The video tells a heartwarming story that aligns with its viewers’ aspirations, making it both relatable and inspiring.
Why It Works:
- High-quality animation makes the video captivating and memorable.
- Motivates viewers by showcasing personal growth and a supportive work environment.
- It sparks excitement, with viewers even requesting it become a full anime series.
13. Ford
Overview: Ford’s “Ford College Recruiting” video targets college students by showcasing the company’s innovative spirit and the diverse opportunities it offers.
By combining a sleek, fluid style with live-action footage, the video highlights Ford’s commitment to technological advancement and positions it as a forward-thinking company for ambitious young talent.
Why It Works:
- The mix of fluid animation and live-action footage captures attention and reflects modernity.
- Tailored messaging resonates with college students seeking growth and career opportunities.
- Ford is positioned as a company with a personality that makes it approachable for young talent.
14. H&M
Overview: H&M’s “We Are One Team” recruitment video emphasizes the brand’s collaborative and diverse culture through employee stories and creative visuals.
The video beautifully ties H&M’s values to its identity as a global clothing brand by focusing on teamwork and individuality.
Why It Works:
- The red thread visually represents connection and teamwork while nodding to the craftsmanship behind H&M’s products.
- Creates a sense of pride and belonging, inspiring candidates to join a team with shared values.
- Stylish visuals align perfectly with H&M’s identity as a fashion-forward brand.
15. Atlassian
Overview: Atlassian’s “Join the Team That’s Changing the World” recruitment video highlights the mission-driven culture, innovative work environment, and global impact.
The video inspires candidates by showcasing how Atlassian employees collaborate to solve complex challenges and create products that transform industries worldwide.
Why It Works:
- Emphasizes Atlassian’s goal of driving meaningful change on a global scale.
- Positions Atlassian as a company with a far-reaching influence, appealing to ambitious talent.
- Motivates candidates by showcasing the opportunity to make a tangible impact.
Why Recruitment Videos Work
Recruitment videos are powerful tools because they engage potential candidates in an emotional and logical decision-making process [2]. Combining storytelling with visuals and sound creates a multi-sensory experience that builds trust, conveys authenticity, and establishes a deeper connection with the viewer.
With so many recruitment videos, you should offer a unique opportunity to showcase a company’s culture, core values, and mission in a way that words on a webpage cannot.
Additionally, they address key questions candidates often have—like what the work environment is like or how they’ll grow—like how HR professionals handle the hiring process [3].
This balance of emotional appeal and information delivery makes recruitment videos and employer brand videos compelling ways to attract top talent during the recruitment process.
Key Elements of an Effective Recruitment Video
- Storytelling – A compelling narrative draws viewers in and connects them emotionally to the employer branding. Whether showcasing a journey or a purpose, storytelling makes the message memorable and relatable for prospective candidates compared to job postings or job listings of internet related services of companies.
- Employee Testimonials – Hearing real employees share their experiences adds authenticity and trust to the video. It highlights the workplace culture and allows candidates to envision themselves in similar roles.
- Clear Messaging – The next recruitment video should communicate the company’s values, culture, and opportunities straightforwardly and concisely.
- High Production Quality – Strong visuals, clean audio, and seamless editing reflect the company’s professionalism. A well-produced video leaves a lasting impression and demonstrates attention to detail.
- Call to Action – Every creative recruitment video should end with a direct invitation for viewers to take the next step, such as applying or learning more.
Ideas for Company Recruitment Videos
Innovative Project Spotlights
Showcase the groundbreaking projects your teams are working on and how they push the boundaries of innovation. Highlight how employees collaborate to solve complex challenges and create cutting-edge solutions.
Realistic Job Previews
Give potential candidates a transparent view of what it’s like to work in specific roles at your company. Include a mix of day-to-day life, virtual tours, day-to-day operations, personal insights from employees, and honest reflections on the position’s challenges and rewards.
Global Team Connections
Highlight how teams across offices, regions, or cultures collaborate to achieve shared goals. Featuring employees from various backgrounds fosters inclusivity and demonstrates how your company connects people worldwide to create impact.
Impactful Client Work
Feature stories of how employees contribute to meaningful projects that make a difference for clients or communities. It also appeals to candidates who want to see their work create tangible outcomes.
Future Vision Clips
Share your company’s long-term goals and vision for the future while showing how employees play a pivotal role in achieving these objectives. Discuss the company’s mission, employee benefits, career growth, employee perks, core values, and strategic direction, and include employees sharing how their contributions align with this vision.
Life Outside Work
In your own videos, you can highlight how your company supports employees living fulfilling lives outside the workplace.
Emphasizing work-life balance and community involvement makes your company relatable and attractive to young people and potential applicants who value holistic well-being.
FAQs
How long should a recruitment video be?
Recruitment videos should typically be 1-3 minutes long. This length captures attention while delivering your key message without losing viewer engagement.
Shorter videos [4] (around 60-90 seconds) are perfect for social media, while slightly longer ones work well on career pages.
What’s the ROI of recruitment videos?
Recruitment videos offer a strong ROI by increasing applicant quality, boosting engagement, and reducing hiring time.
They humanize your brand, attract like-minded candidates, and help set expectations, leading to better culture-fit hires.
Can small businesses create effective recruitment videos?
Absolutely! Small businesses can create impactful recruitment videos using authentic storytelling and relatable employee experiences.
High production value isn’t necessary; genuine content showcasing your culture, mission, and growth opportunities can resonate just as strongly with potential candidates.
Key Takeaways
The best recruitment videos are powerful ways to attract the right talent, build trust, and showcase your unique culture. A well-crafted recruitment video doesn’t just inform—it inspires.
It’s your chance to stand out, connect emotionally, and make a lasting impression on potential candidates. If you’re ready to create the best recruitment videos that captivate and convert, Vidico is here to help.
Let’s transform your recruitment strategy together— use our VidiFit Quiz for a free estimate!
References:
- https://www.globenewswire.com/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://business.linkedin.com/en-in/talent-solutions/articles/video-jds-talent-acquisition
- https://www.business.com/articles/hr-interview-questions/
- https://www.linkedin.com/pulse/shorter-videos-perform-better-explainly-blog-post-explainlyinc
