Software has become integral to our personal and professional lives. From productivity tools to entertainment applications, software is crucial in enhancing our efficiency and enjoyment.
However, with technology constantly evolving and the vast array of software options available, it can take time for internet users to grasp the full potential of a particular software application.
Good thing software demo videos are powerful tools that provide users with a visual and interactive way to learn about a software product’s features, functionality, and benefits.
Here are some of the best software demos worth your time and attention. They represent the pinnacle of what software demo videos can achieve.
Content
Top 15 Software Demo Videos Worth Watching
1. Anchor
Average Pricing: Starts at $5000
Target Industries: SaaS, E-commerce, Industrial, Non-Profit, Finance, Seed Startups, Series Startups, Retail, Established Enterprise, and more
Collaborated With: Anchor, RemSense, Airtable, Freshbooks, EasyAgile, Spotify, Uber, Square, Vimeo, Digital Ocean, and more
What Makes It Stand Out: In less than 80 seconds, Anchor’s software walkthrough video for podcasters is a great example of a software demo video.
The narrator’s delivery is steady and comprehensible, ensuring viewers can easily follow the instructions.
Its animation, clear script narration, meticulous explanation of software functions, optimal length, and audience-centric approach collectively contribute to its technical excellence.
It educates and empowers its viewers to maximize Anchor’s capabilities.
Our team [1] specializes in crafting exceptional demo videos tailored to your specific requirements. Use our VidiFit Quiz and get transparent pricing upfront for free!
2. RemSense
Average Pricing: Starts at $5000
Target Industries: SaaS, E-commerce, Industrial, Non-Profit, Finance, Seed Startups, Series Startups, Retail, Established Enterprise, and more
Collaborated With: Anchor, RemSense, Airtable, Freshbooks, EasyAgile, Spotify, Uber, Square, Vimeo, Digital Ocean, and more
What Makes It Stand Out: The collaboration between our company, Vidico, and RemSense has resulted in an exceptional software walkthrough video showcasing the remarkable details and advantages of their platform, Virtualplant.
It serves as an informative and compelling resource for viewers, helping them maximize the benefits of this innovative platform with a screen.
The video’s concise and well-structured script narration keeps the target audience engaged and informed.
3. SurveyMonkey
Target Industries: E-commerce, Retail, Education, Established Enterprise, IT, SaaS
Collaborated With: Undisclosed
What Makes It Stand Out: SurveyMonkey, a stalwart in digital data collection and analysis since its establishment in 1999, underwent a significant transformation in 2017 when it unveiled a completely redesigned product.
Unlike traditional videos with narration, this great video conveys its message solely through visual elements and background music.
The fast-paced background music injects energy into the video, keeping viewers engaged throughout its less than two minute-video demo.
4. Cyclops
Target Industries: Artificial Intelligence
Collaborated With: Confidential
What Makes It Stand Out: One prevalent mistake often made by business owners is assuming that a product demonstration alone will suffice for potential clients to grasp and immediately purchase their offering fully.
The software demo video shows the product’s key features and the product value, especially when the product is relatively new to the market, to help generate more sales.
A great example of achieving this balance between demonstration and explanation can be found in this product demo video.
Beyond mere demonstration, the video takes the extra step of elucidating the product’s benefits. It articulates how the product addresses pain points, enhances efficiency, or solves user problems.
5. Paypal Digital Wallet
Target Industries: Finance, IT, Established Enterprise, Personal
Collaborated With: Undisclosed
What Makes It Stand Out: PayPal, a familiar platform for many of us, has undoubtedly simplified financial transactions, whether for personal use or business management, by creating product demo videos.
It encompasses all the app’s functions while keeping viewers engaged, informed, and entertained—a valuable approach for any demo video aiming to make a lasting impact.
6. Project.co
Target Industries: Project Management, Established Enterprise, Retail, Education, Sales
Collaborated With: LinkedIn, Facebook
What Makes It Stand Out: Project.co simplifies the process of uniting teams and clients for seamless communication, task management, and payment tracking using product demos.
Take note of how the lively, fast-paced music injects a sense of upbeat energy into the video, effortlessly engaging viewers as they follow along with the demonstration.
This approach ensures viewers understand the tool’s value and feel inspired to integrate it into their workflow.
7. Asana
Target Industries: Project Management, Automation, Admin, Security, Sales
Collaborated With: Undisclosed
What Makes It Stand Out: Design is not just a feature or one word to describe the business but a potent weapon that Asana wields with exceptional skill.
From outstanding product design to a well-crafted website and, notably, impeccably designed software demo videos, Asana excels in every design aspect.
Asana’s emphasis on design in its app, website, and demo videos demonstrates the profound impact that aesthetics can have on a product’s perception and success.
8. Google Assistant
Target Industries: Lifestyle, E-commerce, Personal, Established Enterprise, Sales
Collaborated With: Google, Spotify, Nike Run Club
What Makes It Stand Out: Google Assistant [2], a feature familiar to Pixel phone and Google Home users, can be a bit of a mystery to those who need to be more familiar with it. Fortunately, Google has created a video that breaks it down in the simplest terms.
The narration addresses potential privacy concerns and explains the virtual assistant’s functions. It’s a concise yet comprehensive video demo that you can view on platforms like YouTube or Facebook.
9. Office 365
Target Industries: Education, Established Enterprise, Startup, Lifestyle, Industrial, Sales
Collaborated With: Microsoft
What Makes It Stand Out: Office 365 [3] has masterfully leveraged the art of storytelling and software demo videos to convey its significance and specifications to its new audiences.
Office 365’s video demo brilliantly combines storytelling, visual aesthetics, and clear communication to convey the importance and impact of its product.
It highlights the platform’s specs, functionality, and accessibility, making it an inspiring and informative demo video for educators.
10. Figma Software Demo Video
Target Industries: Infomation Technology, Security, Integration, Sales
Collaborated With: Adyen, Endeavour, NBC Universal
What Makes It Stand Out: Figma, a game-changer in the industry, managed to conquer a highly competitive market and win users’ hearts in record time using multiple demo videos.
From the very first second to the final moments, the content speaks directly to its target audience. It’s a visual masterpiece, brimming with colors, shapes, and design elements that resonate profoundly with designers.
The video effectively communicates its message without audio, showcasing an innate understanding of the design community.
11. Webflow
Target Industries: Design, Localization, CMS
Collaborated With: BBDO, Dropbox, TED
What Makes It Stand Out: Webflow offers users the remarkable capability of designing websites without coding. What sets its demo video apart is the skillful blend of humor and creativity it employs.
It captures attention, engages the audience, and entertainingly communicates the product’s value.
They feature how humor can be a powerful tool when used strategically to enhance the video marketing message and create a memorable and engaging business experience.
12. RingCentral
Target Industries: Lifestyle, Personal, Established Enterprise,
Collaborated With: Telus, BT, Vodafone
What Makes It Stand Out: RingCentral, the all-in-one solution for consolidating calls, messages, and emails, features an enticing demo video that excels without a voiceover and relies on soothing background music.
Before clients purchase from your business, the video can ingeniously employ 3D animation to bring the various elements of its user interface to life and help increase sales and engagement [4].
This dynamic visual approach not only captivates viewers but also effectively educates them on how to navigate and utilize the app’s specs and functionality.
13. Grammarly
Target Industries: Education, Personal, Startups, Established Enterprise
Collaborated With: Undisclosed
What Makes It Stand Out: When collaborating with clients to create product demo videos, we often inquire about their preferences, including the videos they like and dislike.
Grammarly’s video challenges conventional wisdom about certain video styles, proving that even typically disliked formats can be practical when executed creatively and purposefully.
While it may initially seem like Grammarly’s example follows the conventional format of an explainer video, it’s evident that the “this is Tyler” approach works exceptionally well in this context.
This is a valuable lesson that one should never say never in advertising.
14. Canva
Target Industries: Design, Graphic Tools, Established Enterprise, Personal, Education
Collaborated With: Undisclosed
What Makes It Stand Out: This particular demo video from Canva addresses these concerns proactively, not to mention their impressive visuals.
Customers want to be confident that if they invest in a product, their assets and projects will remain secure even if the company faces financial challenges.
Simultaneously, it is a great example of how the product works, offering a comprehensive and reassuring overview of the details and benefits of the app.
15. Xero
Target Industries: Finance and Accounting
Collaborated With: Confidential
What Makes It Stand Out: Xero’s video takes a strategic approach by avoiding diving too deeply into the technical intricacies of its functionality in its video solution.
Instead, it provides a high-level overview of the platform, focusing on how seamlessly the app and its core details simplify daily business operations.
By doing so, the video invites viewers to envision themselves enjoying the same advantages.
It recognizes the need for a high-level overview that emphasizes the unique features of the new software products rather than getting bogged down in technical details.
Why Work With Vidico
Transparent Costing of Product Demo Videos
Vidico provides clarity regarding pricing for product demo videos.
You can expect transparent and straightforward cost estimates, ensuring that you clearly understand the investment required for your project.
Unlike other production companies, we don’t have hidden fees. Everything is accounted for, and you will know it before the design process even starts!
Try our VidiFit Quiz today for free and get a transparent price for our demo videos.
Exceptional Quality
Quality is our hallmark. We take pride in delivering exceptional-quality product demo videos. Our company has been around for a while, and we mean business.
Our real-life commitment to excellence ensures that your entire video stands out and leaves a lasting impression on your audience. We will ensure that our videos are screen-ready and help boost sales.
Whether live-action or animation, we create exceptional video demos you can post on platforms like Facebook and YouTube for your potential customers to watch.
Skilled Team for Product Demo Video
Our team comprises highly skilled professionals with expertise in creating compelling product demo videos. Vidico makes creating world-class software demos for your brand easy.
From concept development to production, script writing, and post-production, our team is dedicated to effectively bringing your vision to life.
When you choose Vidico, you’re partnering with a team that values transparency, solution, quality, and expertise to deliver outstanding product demonstration videos to boost sales.
Video Production Checklist
|
Checklist Item |
Details |
| Portfolio Quality | Evaluate the quality and relevance of their previous projects. |
| Experience in Industry | Check for experience specific to your software’s industry. |
| Client Testimonials | Review social proof, testimonials, and case studies from previous clients. |
| Production Capabilities | Ensure they can handle the technical requirements of your demo. |
| Creativity and Innovation | Assess their ability to produce creative and engaging content. |
| Budget and Pricing | Compare pricing to ensure it aligns with your budget. |
| Timeline and Deadlines | Verify they can meet your timeline. |
| Communication and Support | Check how they communicate and support clients throughout the project. |
| Post-Production Services | Confirm they offer editing, sound design, and other post-production services. |
| Technology and Tools | Ensure they use up-to-date technology and software. |
FAQs
What is a software demo?
A software demo is a visual presentation or video showcasing the product’s functionality.
The video demonstrates all the features and how they work, a solution to help them understand its value and potential applications for your business.
Any business owner can quickly communicate product value and key features using video. Animation is a popular choice, but we can also create live-action videos to help you increase sales.
How long should a software demo video be?
The ideal length for a software demo video typically ranges from 1 to 3 minutes. The duration depends on the complexity and the depth of information conveyed.
Striking a balance between providing comprehensive insights and keeping the video content concise is essential to maintain viewer engagement.
Moreover, utilizing a software demo script template can streamline the creation process, ensuring key features are highlighted effectively within the desired time frame.
If you need professional help reaching new customers and speaking about your product value, our company can give you a top-notch service and price. Double-click our VidiFit Quiz to get transparent pricing and consultation for free!
Why is software demo important?
Software demos are essential for several reasons. Firstly, they offer hands-on experience with the software, allowing potential users to explore its capabilities before they purchase or make sales.
Secondly, video creation can be powerful in showcasing the product’s value proposition and pain points.
Lastly, it can help reduce customer support inquiries by addressing common questions and concerns upfront, improving user satisfaction and adoption rates. We can create screen-ready videos and post them on your website, YouTube, or other platforms.
In Conclusion
Software videos play a pivotal role in modern marketing and user engagement strategies. They provide a dynamic and effective means of showcasing software functionality, benefits, and important features to potential users.
These videos offer an immersive experience, helping viewers understand the software’s value and applications, ultimately influencing their purchase decision-making.
If you’re considering creating a software demo video for your product, Vidico is here to help. Our team designs exceptional software demo videos tailored to your unique needs.
To explore pricing and discover the ideal video type for your requirements, take our VidiFit Quiz for a personalized assessment.
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://assistant.google.com/
- https://www.microsoft.com/en-us/microsoft-365/microsoft-office
- https://www.forbes.com/sites/jiawertz/2022/10/30/how-to-increase-engagement-through-video-marketing/
