We get it. Too much content wastes time and budget. There are blog posts that don’t rank, videos that look good but fail to convert, and campaigns that burn bright for a week and disappear.
But content marketing isn’t just about showing up — it’s about standing out. Only a few move the needle and scale fast in a space crowded with blogs, videos, and campaigns.
We’ve been in the trenches, too, but we didn’t stay there. Our expertise has helped over 450 fast-growing companies sidestep those same challenges, building content systems that have generated 1.5 billion+ views across every major format.
In this guide, we’ll analyze high-performing content marketing examples, break down exactly why they work, show you how to apply these principles to your own marketing strategy, and provide a framework for developing content that maximizes ROI.
Content
Top 15 High-Performing Examples of Content Marketing
1. Vidico x TikTok Shop Case Study
When TikTok Shop needed to scale creative fast, they turned to Vidico to make it happen — and the results speak for themselves. In just 9 days, our team [1] delivered over 40 high-performing videos tailored to fast-moving, fashion-forward new audiences on TikTok.
Why it works: By applying a repeatable production framework, we didn’t just move fast — we maintained quality at every step. The outcome? A 400% increase in creative output and a 40% reduction in cost compared to traditional production models.
This project proves that when you build the right system, you don’t need to throw more people at the problem—you need better processes. It’s not about working harder—it’s about working smarter.
Everything went seamlessly, and the video performed incredibly well. It hit a million video views in just 5 days of going live, exceeding all expectations and generating strong buzz for the campaign! – TikTok Marketing Department
2. Vidico’s VidiFit Quiz
The VidiFit Quiz was designed to answer the question we hear often: What kind of video content does my brand actually need?
Why it works: Instead of offering a one-size-fits-all answer, we built a quick, interactive tool that helps marketers self-assess their goals, stage, and strategy — and then points them toward the right creative solution. It’s one of the best content marketing examples, straightforward, fast, helpful, and surprisingly fun.
What makes it effective? Personalization. By giving users tailored search results, we’re not just adding value — we’re actively moving them down the funnel. The quiz increases engagement, shortens decision cycles, and starts the conversation with context.
Want to see how it works? Try the quiz yourself →
3. Slack’s “So Yeah, We Tried Slack” Campaign
Slack’s “So Yeah, We Tried Slack” campaign took a refreshingly honest, humorous approach to B2B storytelling.
Why it works: Instead of leading with features or technical specs, the video followed a fictional team as they awkwardly, skeptically, and enthusiastically adopted Slack. It was packed with personality, self-awareness, and emotional beats that felt real — not rehearsed.
What made it land? Relatability. The campaign leaned into workplace change’s messy, human side and made the target audience feel seen.
Slack showed that a little personality goes a long way in a category where brands often play it safe. Authenticity and humor can be powerful conversion tools — even in B2B.
4. Ahrefs YouTube Channel
Ahrefs has turned its YouTube channel into a masterclass in SEO — not through flashy promos, but through in-depth tutorials backed by real data.
Why it works: Each video clearly and actionably walks viewers through complex topics like keyword research, site audits, or link building. They don’t just tell you what to do—they show you how, step by step, using their actual toolset.
The impact? Massive trust-building and bottom-funnel momentum. By educating users upfront, Ahrefs positions itself as the go-to authority — and shortens the time it takes for someone to convert.
It’s a simple strategy with a big payoff: turn your internal expertise into visual education, and your content will become your best sales asset.
Want to see how we approach content at scale? Check out our video on The Way to 100x Content
5. Wistia’s “One, Ten, One Hundred” Documentary
Wistia’s “One, Ten, One Hundred” was more than just a creative experiment — it was a bold move in brand transparency.
Why it works: They gave three production teams the same video brief, each with a wildly different budget: $1,000, $10,000, and $100,000. The result? A documentary that didn’t just compare output — it sparked real conversations about creativity, constraints, and ROI in video production.
The meta-narrative made it resonate: Wistia used content about making content to show how their platform supports creators at every level.
It was smart storytelling wrapped in radical transparency, earning trust, industry buzz, and much PR. It is proof that when brands pull back the curtain, potential customers lean in.
6. HubSpot’s Topic Cluster SEO Strategy
HubSpot’s topic cluster model is a masterclass in SEO structure. Instead of creating isolated blog posts, they built a network: one authoritative pillar page covering a broad topic, surrounded by interlinked subtopic pages that dive into specific questions.
Each piece supports the others, creating a unified experience for users and search engines.
Why it works: It helps HubSpot own entire areas of search real estate. Visitors stay longer and explore more, and Google rewards internal linking and relevance with stronger rankings. It’s not just content — it’s content marketing strategy at scale.
A smart structure today becomes compound visibility tomorrow.
7. Intercom’s “Books, Not Blogs” Approach
Intercom flipped the script on traditional content marketing by focusing on deep, long-form guides instead of short blog posts.
Their approach? They packaged high-value insights into beautifully designed, downloadable books that covered complex topics like onboarding, support, and product-led growth. These weren’t fluff pieces—they were practical, evergreen resources built for repeat value.
Why it works: Long-form content builds trust. Intercom positioned itself as a true thought leader by offering branded content that teams want to save, share, and return to. It’s a long game, but one that pays off in authority, backlinks, and qualified leads.
Create an asset library, not just a blog.
8. First Round Review’s Founder Stories
First Round Review carved out a distinct niche by telling long-form, deeply personal stories from startup founders. These aren’t short video interviews—they’re thoughtfully edited essays that explore the real struggles, turning points, and lessons of building a company.
Why it works: The depth and quality of storytelling set it apart from other social media posts. Instead of trying to reach everyone, First Round focused on creating meaningful value for the target audience — and earned lasting trust.
You don’t need more stories — you need better ones. Go deep, not wide.
Interested in our design system concept? Learn more about Vidico’s 10x Approach to creative production.
9. Semrush Blog – Competitive Analysis Content
Semrush consistently delivers tactical, data-backed SEO content that goes beyond theory. Their competitive analysis pieces break down how brands win in search, using real keywords, traffic data, and ranking shifts. Readers don’t just learn what to do; they see exactly how it was done, backed by screenshots, charts, and results.
Why it works: Specificity builds credibility. Semrush doesn’t rely on fluff or vague advice — they show the play-by-play, making the value instantly clear. It’s content that educates and earns trust in the same scroll.
Skip the adjectives — let the numbers do the talking.
10. CoSchedule’s Headline Analyzer
CoSchedule’s Headline Analyzer isn’t just a clever content piece — it’s a free tool built to solve a real, recurring problem: writing better headlines.
Why it works: By centering the tool around a high-intent keyword, CoSchedule created something marketers use — and return to — when optimizing blog titles, ads, and email subject lines.
The genius? It’s both useful and strategic. The tool earns backlinks, boosts brand image awareness, and brings users into CoSchedule’s ecosystem. It proves that not all content has to be written — sometimes, the most effective content is the one your target audience can interact with.
Build around utility, and conversions will follow.
11. Moz’s SEO Learning Center
Moz’s SEO Learning Center is more than a helpful resource — a full-on education platform. With structured lessons, clear progression, and interactive quizzes, Moz turns complex SEO topics into digestible learning paths.
It’s designed to meet users at every stage, whether they’re brand new to SEO or looking to deepen their expertise.
Why it works: Its powerful blend of education and brand-building makes it unique. By teaching first and selling later, Moz positions itself as a trusted authority, not just a tool. It’s a long-term play that builds brand loyalty, earns trust, retains a customer base, and quietly moves users closer to conversion.
Unlike other content marketing examples, your brand becomes the go-to when you lead with value.
Want to master your creative brief process? Check out our Creative Brief Template to streamline your next project.
12. Notion’s Use Case Gallery + Tutorials
Notion’s Use Case Gallery and tutorial content are more than helpful—they’re part of the product experience.
With modular guides, templates, and walkthroughs tailored to real user goals (like managing projects or planning content), Notion makes onboarding seamless while addressing high-intent search queries. It’s content built to educate, activate, and retain.
Why it works: As a market leader, Notion connects SEO, support, and product adoption in one cohesive flow. Users discover Notion through helpful content, learn how to use it through tutorials, and stick around because they’re empowered to get real value fast.
It’s a reminder that the best content doesn’t just market and follow the latest trends—it improves the product experience.
13. Webflow’s Web Design University
Webflow’s Web Design University is a unified hub of tutorials, templates, and documentation — all delivered with the same visual polish as the product.
From in-depth video walkthroughs to quick-start guides, every piece of content feels cohesive and purpose-built to help users level up their web design skills.
Why it works: What sets it apart is consistency. The experience mirrors the brand’s design-first philosophy at every touchpoint, reinforcing trust while keeping the audience engaged. It’s not just support content — it’s an extension of the product.
When content looks and feels like the brand, users stay longer, learn faster, and trust deeper.
14. Canva’s Design School for Digital Marketing
Canva’s Design School is a perfect blend of education and enablement.
Packed with tutorials, design tips, and ready-to-use templates, it gives users everything they need to create confidently—all in one seamless experience. Learning the platform is not just about learning design; it’s about learning design itself.
Why it works: Fewer support tickets, faster onboarding, and stronger product adoption. By helping users solve real problems on their own, Canva turns education into a growth engine. The takeaway is clear: great content doesn’t just attract — it empowers.
Give users the tools and all the valuable resources, and they’ll stick around for the journey.
Looking for creative strategies for 2025? Watch our short video on What You Need from a Creative Agency in 2025.
15. Zapier’s App Integrations Blog + Partner Pages
Zapier took a smart approach to content by turning every app integration into an SEO-focused landing page and letting their ecosystem do the heavy lifting.
Each page targets high-intent keywords like “How to connect [App A] to [App B],” offering step-by-step guides that are both helpful for users and optimized for search. The best part? Many partners link back, creating a built-in distribution loop.
Why it works: It goes beyond awareness and sales growth. Zapier uses content to attract traffic and expand reach through third-party amplification. It’s a repeatable, compounding strategy that turns relevant information into a discoverable entry point.
Distribution is the real multiplier.
5 Main Types of Content Marketing
1. Video
Arguably the most engaging format, video content captures attention fast and drives results across every stage of the funnel [2]. From explainers and funny content to social cutdowns and brand stories, video helps you show — not just tell.
At Vidico, the best content marketing campaigns consistently outperform static formats in engagement and conversion.
2. Social Media
Social media content is where discovery happens [3]. Short, punchy social media posts — paired with visuals or motion — help brands stay top of mind.
Social media strategy is not just about reach; it’s about relevance. The best-performing content is platform-native, on-brand, and built for repeatability on social media platforms.
Subscribe to our Video for Growth Newsletter for the latest trends and strategies in video marketing.
3. Email Marketing
Email is personal — and powerful.
Whether it’s onboarding flows, newsletters, or lifecycle content marketing campaigns, email marketing campaigns give you a direct line to your audience. High-quality content feels tailored, timely, and aligned with prospective customers.
4. Audio & Podcast
Podcasts and audio content build long-form trust. They’re perfect for storytelling, thought leadership, and niche topics that demand deeper discussion in digital marketing.
Bonus: they’re portable, encouraging viewers and listeners to consume the content during commutes, workouts, or in the background of daily life (even for remote communication).
5. Blog Posts
Blog content still plays a foundational role in SEO and education.
When structured well, with clear value, internal links, and search intent in mind, these content marketing campaigns can build authority, drive organic traffic, and support your broader content strategy and relevant articles.
Ready to level up your creative strategy? Join our On-Demand Masterclass on How to Scale B2B Creative
What Great Content Has in Common
Starts with a clear strategy, not just a blog calendar
High-performing content begins with a clear goal—it’s not just about filling slots on a calendar.
It’s aligned with valuable information, business objectives, relevant events, audience needs, and funnel stages.
Focuses on content creation, distribution, + repurposing
Great social media content isn’t one-and-done — it’s designed to travel. Repurposing across video, social, email, and sales assets ensures you get more reach with less effort.
“The best video marketing agencies don’t just deliver videos; they deliver strategies. At Vidico, we design campaigns with longevity in mind, ensuring every frame of your video can be repurposed into engaging, platform-specific assets that amplify your ROI.” – Michael Pirone, CoFounder at Vidico
Designed for conversion and reuse
Every piece has a clear CTA [4] — whether it’s a demo, lead magnet, or sign-up. The goal isn’t just engagement; it’s action.
Built with collaboration systems, not silos
Smart workflows connect strategy, creativity, and distribution. When teams collaborate and let the creative juices flow instead of working in isolation, content scales faster and performs better.
How We Partner With Content Teams
We don’t just deliver standalone content assets—we build strategic content systems that grow with your marketing needs and function as an extension of your team. Our approach is fundamentally different from traditional agencies because we focus on:
- Building Modular Content Frameworks: Rather than creating one-off assets, we develop systematic approaches that generate 10x more usable content from each production.
- Maximizing Creative Yield: Our asset bank methodology ensures you get maximum value from every investment, with components that can be repurposed across channels and campaigns.
- Integration with Your Workflow: We become an extension of your team, aligning with your tools and processes to remove friction and accelerate production.
- Continuous Optimization: We implement measurement frameworks that connect content engagement to business outcomes, allowing for data-driven refinement.
This partnership model has helped clients like Square and Airtable scale their content output dramatically while maintaining consistent quality and messaging—all without proportionally increasing headcount or budget.
How To Get Started on a Good Content Marketing Strategy
- Define your ICP and key use cases.Know exactly who you’re speaking to and what problems you’re solving.
- Set clear goals tied to business outcomes.Whether it’s lead generation, iconic brand awareness, or product adoption, every piece of content on social media should serve a purpose.
- Audit your existing content and spot the gaps.Double down on what’s working, and identify what’s missing in your social media funnel.
- Choose core formats that match your resources.Start with what you can consistently execute — video, blogs, user-generated content, or a mix of interactive content.
- Build a distribution-first mindset.Plan how content will be promoted before it’s created — think SEO, email, inbound marketing, paid, and repurposing.
- Create a system for collaboration and approvals.Align marketing, creativity, and leadership early to avoid bottlenecks later.
- Track performance and optimize.Use KPIs like traffic, conversion rate, and social media engagement to guide iteration and scale smarter.
Need help planning your content strategy? Download our Free Video Marketing Plan to establish your approach and tracking framework.
FAQs
What’s content marketing?
Content marketing is a strategy focused on creating and sharing valuable content—like viral videos, blogs, and guides—to attract, engage, and convert the target audience.
Instead of pushing products, it builds trust by delivering helpful information that solves real problems.
What is the first example of content marketing?
One of the earliest examples of content marketing is The Furrow, a magazine launched by John Deere in 1895.
It is one of the successful content marketing examples that educated farmers on new agricultural techniques while quietly positioning John Deere as the go-to brand in farming equipment.
Is TikTok content marketing?
Yes, TikTok can be used for content marketing.
Brands use influencer marketing to create short, engaging videos that tell stories, showcase products, or share helpful tips. This can greatly help reach other businesses.
These video content marketing examples will raise awareness and drive action for a better understanding.
Final Thoughts
Great content doesn’t happen by chance—it’s the result of strategy, systems, and execution built to scale.
From interactive tools to long-form storytelling, the best content marketing examples we’ve covered show what’s possible when content is designed to perform across every channel and stage of the funnel.
Ready to turn your best content ideas into scalable, high-yield content?
Schedule a 15-minute call, and we’ll show you how brands like Square and Airtable scale 10x content output — without adding 10x headcount.
References:
- https://www.globenewswire.com/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.forbes.com/councils/forbesagencycouncil/2024/03/19/short-form-video-content-capturing-attention-in-the-digital-age/
- https://www.emarketer.com/content/many-gen-zers-product-brand-discovery-happens-on-social-media
- https://www.investopedia.com/terms/c/call-action-cta.asp
