Introducing your brand to the world with a well-crafted brand video can feel daunting. Especially if you’re unsure what creative approach would best suit your target audience and campaign goals.
To help you get inspired, we’ve rounded up 12 creative brand video examples that demonstrate how companies have successfully used video content to tell their stories, promote products and services, and convert viewers into customers.
For instance, you’ll learn how we helped Cascade reach 70k views in less than a week with a view rate of over 90% through this humorous brand video and how you can aim for similar results for your brand!
From behind-the-scenes peeks at production processes to humorous takes on customer products or services, this collection of videos will give you the inspiration you need for your next big campaign.
What Is A Brand Video?
A brand video is a short video designed to communicate the branding of a business. Its main goal is to show users the company’s core values, mission, and purpose in an interesting and meaningful way.
Brand videos establish a unique identity for the business and help promote trust and customer loyalty. They can also inform customers about the value of a product or service and demonstrate its latest innovations.
Brand videos should be entertaining, informative, and emotionally stimulating – showing off what truly sets the business apart from its competitors. Branded videos can create engaging experiences long after the video ends by providing visuals that resonate with users.
What Makes A Successful Brand Video?
There’s no specific formula for these branded videos because they need to be unique from top-to-bottom. Here’s what you should include in your creation:
Your brand video’s visuals should be captivating. High-quality visuals can attract and engage viewers.
This includes colorful backgrounds, animation, and graphics. Text overlays on visuals can help clarify the message. Music and sound effects can reflect your brand’s style.
The video’s story is as important as its visuals. You must create an engaging story for your audience.
You must know who they are and what they care about to connect with them. The story should have an introduction, main body, and conclusion while providing necessary information.
Clear Calls To Action:
Your brand videos should engage and inspire brand awareness among viewers. Your calls to action should be clear, so viewers know what to do.
It could be signing up for your channel or blog, going to your website, or buying something right from the video. Make sure it’s clear at the end of your video so viewers can act quickly.
12 Inspiring Brand Video Examples That Drive Results
We’ve compiled 12 innovative brand video examples to help you get started on your next marketing strategy.
Koala — Ecommerce
Koala’s brand video is the perfect inspiration for your next campaign. Its unique, highly creative style and engaging storytelling will make a lasting impression on your target audience.
The 2:30-minute long-form ad is full of vivid images and a story sure to catch the attention of even the pickiest consumer.
Through its dynamic visuals and energetic music, this brand video conveys an emotion of excitement and anticipation that will create a desire in the viewer to learn more about Koala’s product range.
This high-impact brand videos also utilizes Youtube Pre-Roll Ads to reach more people than ever by promoting shortened cutdowns on Facebook and Instagram.
It is clear why Koala’s brand video has become the gold standard for click-through, view-through, and conversion rates—it successfully conveys the company’s mission of providing quality products with extraordinary customer service.
Vervoe — HR SaaS
Vervoe’s official never makes another bad hire brand video showcases the effects of lengthy and inefficient hiring processes.
Produced in collaboration with Vidico, the commercial features a live-action capture blended with 2D animations made in After Effects.
The comedic brand video explains how Vervoe can drastically reduce the time it takes to fill a role while ensuring that you get the best fit for your team.
It also highlights how this approach simplifies the interview process and improves workflow efficiency.
Vervoe’s Brand Video is a must-watch and can inspire any campaign looking to make complexity disappear through compelling video content. You’ll find our highly-rated corporate video production companies here.
Cascade — HR SaaS
Cascade’s “The First Time” brand video is an inspiring campaign for teams to plan and execute their projects more efficiently.
The brand video was created by the talented team at Vidico with tongue-in-cheek humor, aiming to expose real project management problems and make them more accessible.
It includes concept and script, storyboard creation, commercial production, UI animations, and a dedicated project manager throughout the process.
This amazing video has been viewed over 70K times just six days after its release on Cascade’s YouTube channel, proving its success and impact on teams who can now use this tool to plan and execute better.
With “The First Time,” Cascade has revolutionized how campaigns are created, bringing ideas to life faster and helping teams get results faster.
Upfluence — Marketing Platform
Upfluence’s brand video is an excellent source of inspiration for your next video marketing campaign. This captivating video showcases how Upfluence connects brands with influencers worldwide, allowing them to contact and manage them at scale.
By utilizing both animation and live-action, this inspiring video tells a story that highlights the advantages of Upfluence’s platform.
Its use of multiple characters and set designs demonstrates how this powerful influencer marketing tool can bring about great brand success.
With its engaging visuals, storyline, and informative content, this brand video will give you the necessary boost for your next campaign.
Smart Nora — Tech
Smart Nora created a revolutionary snoring solution, allowing couples to get the rest they need. To spread awareness of this product, they commissioned Vidico to create a brand video that highlights their product or service features and benefits.
The storyboard is built upon the idea of two people sharing a bed but unable to sleep because of one person’s snoring problem. Through captivating visuals and sound design, the commercial showcased how Smart Nora could improve both partners’ sleep quality with its anti-snoring technology.
With this powerful mix of storytelling and visuals, Smart Nora’s campaign was able to teach people about their snoring solution and get them to decide to buy it.
Bailey Nelson — Ecommerce
Bailey Nelson’s debut brand video was a huge success, racking up an incredible 40x increase in branded search within two weeks! Produced with the help of Vidicstand out, the video spoke to Bailey Nelson’s ethos and style in a fun and engaging way.
It presented a bold look at the world of eyewear fashion while seamlessly blending high-quality animation and motion graphics. Not only that, but it won YouTube Campaign of the Year at the B&T Awards 2022!
This inspiring campaign can be used as a guide for other social media brands looking to create a captivating video presence. With creative storytelling, marketing strategy, quality visuals, and attention-grabbing animations, your next campsite is the crowd.
Parrot Analytics — Data Analytics SaaS
Parrot Analytics is a leading data analytics company that uses its Demand Expression measurement platform to help creative professionals, marketers, and executives make informed decisions on their properties and campaigns.
The brand video created by Vidico in collaboration with Parrot Analytics will provide insight into the growing global attention economy and how to tap into demand measurements to stay competitive.
Not only does this brand video teach you about the power of data, but it also serves as a great source of inspiration for your next marketing campaign.
It offers a detailed breakdown of the types of media people are watching and downloading, allowing you to understand better which projects can impact the market. With this knowledge, you’ll be able to achieve more success through improved decision-making.
Sisense — Analytics SaaS Platform
Vidico collaborated on a compelling brand video for Sisense, which conveys the platform’s capabilities through an engaging story. It starts with a powerful introduction highlighting the solution’s advantages, followed by a series of illustrative scenes.
These show the different features of the platform in an organized way that makes it easy for viewers to connect with and understand. Also, UI animations are used throughout the explainer to grab people’s attention and keep them interested.
Also, a dedicated project manager ensures that each step of creation is tailored to the client’s needs, resulting in a product that works well and goes above and beyond expectations. Overall, this unique video will boost your marketing efforts and help you reach your goals faster.
Bluehost is committed to enabling small and medium businesses to leverage the web’s potential. Vidico created this brand video that’ll inspire your next campaign if you aim to showcase your SaaS or tech features through a compelling story.
The video follows the story of a brilliant entrepreneur from the idea to her business creation—an engaging narrative that will resonate with Bluehost’s target audience.
The goal was to relate with the audience straightaway, making sure the skippable ad was captivating enough to retain viewers. In just two weeks, this brand video garnered an astonishing 100k+ views on YouTube!
MobileMuster — Environmental Services
No matter what your next campaign looks like, MobileMuster can help inspire you with its brand video. It’s a perfect example of the results you can achieve when creating well-targeted video content.
MobileMuster needed to raise awareness on phone recycling among Gen Z. You’ll see in the video how visuals, tone and style have been adapted to this specific target audience.
This video increased by 31% brand recognition among MobileMuster audience, proving the impact a well-targeted brand video can have.
Backed by experienced project managers and a skilled creative team, you can be sure that a brand video will help make your next awareness campaign unforgettable.
Qure — Cosmetics
Qure is an innovative social media brand that combines beauty and science to give people the power to take charge of their skin.
With a high-quality brand video from Vidico, you can inspire your next campaign with a narrative that delves into what makes Qure special and why it’s better than other skincare products.
The video avoids overly technical explanations or lengthy testimonials in favor of focusing on what is important: all answers, no smoke, and mirrors.
It also has UI animations and a dedicated project manager, giving your campaign a professional look and ensuring everything runs smoothly.
So, if you need an inspiring video that captures the essence of Qure for your next campaign, you should think about working with Vidico to get good results.
Reckon is an Australian-owned accounting and payroll software company dedicated to empowering small businesses’ growth. Their brand video serves as an inspiring call for customers to use their platform for time-saving solutions.
This live-action brand video tells an engaging story of a small bakery owner facing a huge order and all the invoices and payroll it implies.
With a perfect blend of humor and dramatic tone, Reckon’s ‘All for Small’ campaign takes a refreshing stance in the fintech industry. Their brand video keeps the audience engaged throughout with its humorous hook.
Take some inspiration from it and stand out from your competitors by adding a unique tone to your upcoming campaigns!
The above brand videos are a great way to spread brand awareness, engage your audience and give them an inspiring story that resonates with your audience.
If you want to make your brand stand out and make the switch to the latest and greatest technology, then Vidico is the perfect partner to help you make a brand video that your audience will enjoy and remember.
With experienced project managers, talented creatives, and innovative production techniques, you can be sure that your explainer videos will capture people’s attention and keep them interested.
From showcasing data-driven real estate technology to conveying a message of convenience and reliability – no matter what your next campaign looks like, Vidico can help make it unforgettable.
So take advantage of their unique services today and get ready to launch your next marketing success story!