Content is king—this is one saying that is truest now more than ever. But in addition to the quality of your content, how it is delivered matters too.
Statistics show that 85% of internet users enjoy watching a video. Because of this, video ads have become the go-to marketing platform for most businesses. It has been noted that 87% of marketing professionals use video as their marketing tools.
The challenge starts here. With all the video ads that we can find online, how can you make sure that your ads and promotions will stand out? Well, lucky for you, the last year taught us a lot of lessons about creating videos. With the new social media apps combined with the advancements in the video industry, you have plenty of room to experiment with your videos.
And if you want to go with the tried and tested formats, we present to you the top video production trends that invaded social media sites this year. Read on to find out more about them.
Vertical Video Format
We all know that smartphones are the most used and abused gadgets of today. We use it to take down notes, capture photos, and, most of all—to shoot and watch videos.
Today, the first thing we do when we see something interesting is to grab our phones and capture the moment, right? Just a quick question—how do you hold your phone when shooting a video or taking photos? Do you hold it sideways or in an upright position?
If you hold your phone vertically, which most people do 94% of the time, you are one of the main reasons why the vertical video format is trending in 2023.
Vertical videos are taking center stage this year because they offer a much more intimate approach to brand storytelling. The small width of this format limits each frame to have only one point of focus. This can be a big challenge to most video creators but when done right, it will feature your brand up close and personal.
This upright format ensures that the viewer’s screen will be filled with all the right images, highlighting your product and services. At the same time, it leaves no space for unnecessary buttons or other call-to-actions that may distract them. With only the important elements on the screen, you will not only be able to grab but also maintain the attention of the viewers.
For the past few years, we have seen the rise of short videos in a vertical format in different social media apps like Snapchat, Instagram, and Facebook stories. With the limited amount of time of these videos, it is difficult for brands to tell their story.
But with the launch of the IGTV platform this year, it seems like we will see more long-form vertical content in the coming years. This new development will make it easier for most brands to be more experimental and artistic in the way they deliver their message.
With the versatility and benefits that vertical videos have to offer, it is undoubtedly one video production trend that will continue into next year.
There was this awesome video by Becki and Chris that goes into vertical video in more detail:
Cinemagraphs
Cinemagraph is one 2023 video production trend that tells a story in a trendy and eye-catching way.
This trend is a crossover between a photo and a video as it features a static image with just one dynamic element played in a seamless loop.
It is almost similar to a GIF, but instead of having all the parts of the picture move, only one part of the image moves (i.e., a soup flowing from the spoon into a bowl or melted cheese dripping from a burger).
The premise behind this trend is to allow you to highlight that one quality or feature you want your brand to be known for.
Another thing that made this trend stand out is the magical and hypnotic way that it lets you present your brand’s story. In fact, it is so captivating that big brands such as Netflix, Mercedes-Benz, and Chanel have jumped on the bandwagon with their captivating cinemagraphs.
Let us also not forget about the fact that this trend combines the best of both worlds. Since it is more engaging than a photo and yet, simpler than making a video, we can expect more of this trend from video creators through the rest of 2023 and beyond.
ASMR (Auto Sensory Median Response)
ASMR is one of the biggest YouTube trends of 2023 and for plenty of good reasons!
ASMR stands for Auto Sensory Median Response. It is that tingling sensation or the shivering feeling up and down your spine that you get when someone plays with your hair or runs a finger down your back.
Before, videos have all been about visuals. These days, marketers are taking them into a whole new level by creating videos that can produce the pleasant and tingly ASMR effect, and they do that by making the sounds the center of attention.
For example, the sounds of Colonel Sanders (portrayed by George Hamilton) eating their new crispy fried chicken was the highlight of the KFC ASMR video posted on Youtube.
Another video made by Yahoo Oath features the cutting, chopping, slicing, peeling, and frying sounds produced while preparing kueh pie tee, a local dish from Singapore.
What makes the ASMR trend compelling is it stimulates the creativity of the audience, facilitating them to imagine the product’s texture, taste, and smell vividly just by watching the video.
In short, an ASMR video can leave the audience craving and wanting for more. With the irresistible appeal of this video production trend, it will not come as a surprise that more and more companies will incorporate it in their ads.
What to Expect from the Video Production Industry Going Forward
Video creators are always on the lookout for innovative and creative ways to tell their stories. Throughout 2023, it looks like their strategies were all about creating a more stimulating, magical, interactive, and hypnotic experience for the user.
The amount of video content will continue to increase in the coming years. It is crucial that you stay creative and be at the top of your game, so your ads will stand out of the crowd. These might have been the trends of 2023, but there is no reason to believe they are going anywhere any time soon.
Keep them in your toolkit as you look for more and more ways to present your brand in a compelling and attractive way.
