Imagine browsing online for a new gadget. Like most people, you probably check customer reviews before making a purchase decision. This common behavior highlights why customer opinions are crucial in influencing potential buyers.
Reviews not only guide us but also imbue a product or service with credibility, making us more likely to trust and choose a company. Recognizing this, businesses are increasingly using customer testimonial videos, which effectively gather and showcase real-life experiences.
These customer testimonial videos amplify positive feedback and significantly boost a company’s reliability and sales. Keep reading to discover just how transformative customer testimonials can be for businesses.
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9 Powerful Customer Testimonial Video Examples (Plus Best Practices)
1. Leveraging Storytelling
Your greatest asset as a brand is storytelling. Storytelling is the most effective way to get your happy customers to share their experiences in a way viewers can relate to.
It helps businesses create a situation where the prospect or viewer can easily envision how the product or service will work for them, which helps them rapidly make their minds up.
Here is a perfect example from Local Measure:
2. Including Multiple Customers
Inviting many customers to your customer testimonial video is not mandatory, but it can make the difference between a good and a powerful video.
Inviting multiple customers will help you diversify the faces in the video. You can also ask each customer to talk about one unique feature or offering of your business and their experience with it.
The best customer testimonial video examples add credibility to your brand, draw attention to other consumers, and give viewers real stories from different perspectives.
Here is an excellent example from Summer:
3. Bringing Out Facts And Measurable Data
Aside from positive feedback, chances are your customers will include data and figures they got from using your product or service.
However, the real question remains: Can future customers make sense of the data your video feeds them as they watch it?
You need to ensure the facts and data you include are relatable and easily digestible as people watch your testimonial video.
Check out how Monday does it perfectly:
4. Having An Emotional Appeal
Your testimonial video should also appeal to viewers’ emotions to drive results. This is especially effective because emotions empower people to take action.
You can easily convince your viewers and different clients to purchase from you or get them to follow through with whatever call to action your client testimonial video connects with them at an emotional level.
Here is an example from Google:
5. Focusing on Customers’ Unique Journey
Your goal with the customer testimonial video is to boost your brand credibility and authenticity and win new customers. An excellent way to ensure this is to focus on the customer’s journey with your company, and their honest feedback matters to you.
Here, the video testimonial tells viewers everything about you and the happy customer from top to bottom.
You must cover specific points like their problems, how they came across you, what you did for them, how it worked, and authentic perspective. This helps paint a more vivid storyline, and viewers can easily see how your product or service will play out for them.
Check out how SPS Commerce does this very well:
6. Making it Q&A
Another marketing strategy to ensure a good testimonial video is to list questions or problems your potential clients may have. The best testimonial video examples feature happy customers and let them answer how you helped them solve those problems.
This simplifies the video creation strategy and enables you to focus on burning issues to win the trust of your target audience. Plus, the Q&A schema allows the viewer to get the most out of the video testimonial without too much effort.
Here is a suitable example from Illumina:
7. Making It Visually Appealing
While your primary focus should be creating a transparent and authentic client testimonial video, you should also be open to creating a visually appealing video.
You can use specific animations and displays to make the video testimonial beautiful as the customer narrates their success story. This will also help with the viewing experience and make the video testimonial more impactful.
You can also leverage the power of creative explainer video creation techniques to recreate your customers’ experience in viewers’ eyes. You can grab their attention, reel them into the video, boost their interest, and inspire them to take your hoped-for action.
Here is an example from Neustar’s.CO:
8. Using a Single Case Study
Case studies are another way to share with multiple people how you transformed and assisted your customers in achieving business success. This is important because it can help viewers better understand your brand and see how it can help them succeed.
You’ll be able to show how your business works, why it’s relevant to the viewers’ business, and why you’re the perfect fit for them.
9. Adding a Personal Touch
Popular testimonial video examples have a personal touch to make them more genuine and human. Testimonials show how videos communicate with customers by showing personality, expressing emotion, and establishing a connection with the audience.
This adds to the authenticity and legitimacy of your video. Your humanity is what makes you successful in business, and it’s what people connect with.
Check out this example from Nike:
What is a Customer Testimonial Video?
A customer testimonial video is simply a happy product or service user sharing their experience with a brand through video ads. These videos typically feature real users articulating their thoughts and feelings about a brand in their own words, often in a relatable and engaging setting.
Customer testimonials, which showcase genuine reactions and endorsements, are powerful tools for businesses to build trust and credibility with potential customers.
Beyond the brand advocates, these videos provide prospective clients a firsthand look at what they can expect from a company’s offerings.
Why Do You Need It?
Testimonial Videos Build Trust & Credibility
It is no secret that when it comes to buying, we are all influenced by the opinions of others. People trust people. Nielsen reports that 92% of consumers trust a brand someone has recommended, even when it is a stranger.
A great customer testimonial video amplifies it because these videos act as social proof reinforcing people’s beliefs in a brand.
The critical aspect to note is that real customers agree to show their faces in the video, which helps your brand better convince potential customers and get them to buy.
Testimonial Videos Perform Better Than Text-Based Testimonials
People trust video testimonials more than traditional written testimonials, and that’s true.
Granted, text-based testimonials and reviews still work, and they’re even much easier to collect and post, but video testimonials hold a certain attribute that makes them better testimonials.
The best testimonial video examples are more powerful, nearly impossible to fake, and give a sense of authenticity that text reviews and testimonials do not. They add more persuasiveness and personality, making them more trustworthy and authentic.
The Power of Video Content
Customer testimonial videos will also help your business beyond assisting you in gaining the trust of your prospects. There are undeniable qualities to using videos in global marketing campaigns and on your website.
For example, using video for customer testimonials allows you to create a more human feel for your business. As people see and hear from other people, it gives your strategy a more profound human touch. This can sometimes be the key element in driving engagement.
Videos will also help improve your SEO strategies. It’s more about how Google qualifies and ranks content on the web. Google understands that sharing testimonial videos explains things better.
For this reason, websites with video content have better ranking potential than websites without video testimonials. Couple that potential with proper website security, and watch your results improve.
3 Steps to Create Powerful Customer Testimonial Videos
1. Ask The Right Questions
Your clients are not using your product for the reasons you think they are. So, to create a testimonial video that resonates with your audience’s needs, you need to ask the right questions.
In fact, your customer testimonial video is only as good as its relevance to your target viewership. That’s why you need to ask specific questions to create a perfect experience that viewers can identify with.
Here are a few questions that’ll help you put up a solid experience other customers can tell about:
- How did you find out about our product/service?
- What problems were you experiencing before using our product/service?
- What made our solution stand out from other options?
- How has our product/service helped solve your problem?
- What has been the best part of your experience with us?
This will help you create a compelling script that will help your audience tell the best stories. Check out the customer success story template here.
2. Opt For An Empowered Script
Your goal here is to build up a clear customer story that portrays the pain points of your ideal customer in a way they can relate to.
Here is what you need to do to drive this home very well:
- Introduction
The customers only need to introduce themselves and discuss issues and pain points they want to solve.
- The Hero
This is where you ask your customer to bring in the story. Here, the customer needs to talk about your solution as the hero in their narrative—the perfect solution to their problems. They can even go into all the details and mention how they came across your business and how it helped them.
- Happy Ending
Now, this is the outcome. What did the customer get after using your solutions? How has it impacted their life? Simply put, you need your happy clients to speak about how your final product or service affect their life in impactful way.
- The Next Step
You need to conclude your employee testimonial videos by pointing viewers to the next precise move you want them to make so you can bring them into your pipeline.
3. Ensure A Convenient Viewing Experience
You need to ensure your video’s video testimonials and audio quality are top-notch.
Remember, your clients are not video marketing content experts. You have to walk them through the step-by-step process. So, you need to brief them about your plans for the customer video testimonials and how you plan to shoot them. Here’s a good testimonial video format.
For example, you can help them choose what to wear, where to look, and how to speak to create a memorable viewing experience. Here are the things you need to ensure to create a stellar customer testimonial video.
- Include B-Roll of customer environment. These are shots you include specifically to give your audience a better sense of the setting, mood, etc. It’s how you add depth and emotional connection to a project.
- Crisp and clear visuals.
- Raw, quick, and genuine images.
- Audible sound.
- A minimal to zero background noise.
- Use very minimal animated graphics and metrics.
Also read: Best Testimonial Advertising Examples
FAQs
How long should a customer testimonial video last?
Ideally, a customer testimonial video should be between 1-3 minutes.
As industry experts, this length conveys a meaningful message without losing the viewer’s attention. The key is to keep the testimonial video engaging and to the point.
Who should be featured in a testimonial video?
A testimonial video features satisfied customers who clearly articulate their positive experiences. Testimonial shows the social proof and offers in-depth review of their experience.
These individuals should represent your target audience so prospective customers can relate to them when they watch the video testimonial.
It’s beneficial to select clients who have experienced tangible benefits from your offerings and can discuss specific aspects such as the problem-solving features of the product or the exceptional service they received.
How much is a customer testimonial video?
Generally, prices can range from as low as $1,500 for a simple, short video with minimal editing and a single camera setup, to over $10,000 for a high-quality production that includes multiple shooting locations, professional lighting, and advanced post-production edits.
The cost of al video can vary widely depending on several factors such as the production quality, the location of the shoot, the length of the video, and any additional features like animation or special effects.
Businesses should also consider the cost of hiring professional videographers and potentially compensating clients for their time. It’s crucial to define the project’s scope and requirements clearly to get an accurate estimate from video production companies.
Boost Your Bottom Line With Powerful Testimonial Videos
There is no one-size-fits-all strategy for customer testimonial videos. You must learn the practices and use tips to nail your videos perfectly.
Customer testimonial videos are real engagement and conversion drivers. Any business or start ups can say or write excellent online reviews about its products or services, which is what makes customer testimonials so powerful.
These factors, combined with the power of video content, make them unbeatable.
When company clients (real person with everyday problems as viewers) hop behind cameras to share their fantastic experience with your brand, that’s a vote of confidence that matters in the eyes of your audience.
They will trust you more, they’ll do more business with you, and you will be able to grow your portfolio of happy customers.
Want to create powerful testimonials videos but need help figuring out where to start? Download our customer testimonial video checklist.
