Explainer videos are an increasingly popular tool because they are easier to understand than written content. This is because humans digest visual information 60,000 times faster than text, allowing explainer videos to convey complex messages within a short amount of time effectively.
Furthermore, research has shown that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. For this reason, explainer videos have become one of the most effective marketing strategies for businesses today. Using visuals and audio together, customers can easily understand the product or the concept without needing too much detail or explanation.
These features enable companies to better engage with their audience while increasing conversion rates by making it easier for customers to connect with what is being said on screen. In this blog post, we will cover the reasons why explainer videos are effective. Keep reading!
What Exactly Is An “Explainer” Video?
An explainer video is a short, usually animated, film that explains a concept or product to viewers. It typically lasts 90 seconds and includes visuals and an engaging script to capture the attention of its audience.
Explainers often explain a product’s or service’s features and benefits to encourage potential customers to purchase it. Additionally, an explainer can be used as a tutorial for using a particular app or software product, allowing users to learn about its functions and capabilities.
Furthermore, it can introduce viewers to a brand or business, giving them an overview of what that business does and why they should choose it. An effective explainer video will convey its message in an informative yet entertaining manner, helping viewers understand the presented concept.
The Value Of An Explainer Video & Why They Are Effective.
Following are some of the key reasons why explainer videos are Effective:
Video Is Much More Engaging Than Text.
Explainer videos are effective because videos work better than text when communicating a message. Videos can convey complex topics quickly and efficiently by using visuals, sound, and animation to illustrate difficult concepts that would be hard to explain with words alone.
As such, explainer videos can help improve retention and comprehension—especially among people of all ages and educational backgrounds. In addition, the visual effects used in explainer videos can capture and retain viewers’ attention longer than text alone.
This makes them ideal for promoting products or services since their short yet engaging format encourages engagement with content that people may not have paid attention to otherwise.
Finally, explainer videos can be easily shared across multiple platforms, allowing companies to reach a wider audience with their message. All in all, explainer videos are effective for organizations to communicate concepts quickly and effectively while engaging audiences more deeply than text-based content.
Videos Are Simple To Share With Others.
Explainer videos help to share knowledge fast and widely on social media. Explainer videos may instantly attract the viewer’s attention while offering clear, brief explanations. Instagram, Facebook, Twitter, and YouTube can be used to share these videos. This allows users to share material with friends and family with one click, reaching a larger audience.
Explainer Video Is A Great Way To Get Your Point Quickly.
Explainer videos are designed to be concise and get straight to the point, making them an ideal tool for quickly conveying a message or concept. Because of their short length, explainer videos can illustrate complex concepts more effectively than traditional multimedia content like TV commercials or other long-form videos.
This makes them perfect for businesses to communicate their products or services succinctly. Furthermore, because explainer videos can capture attention more easily than text, they’re great for introducing people to new concepts that may otherwise be too difficult or time-consuming to explain with words alone.
By delivering information in an engaging and entertaining format, explainer videos can help increase user engagement with your product or service while also providing valuable.
Explainer Videos Help Explain A Product Or Service.
Explainer videos are also best to explain how a product or service works. This type of video can be used to show the features and benefits of a product in an easily digestible format and demonstrate how it works with step-by-step instructions.
Explainer videos are ideal for introducing people to products or services that may have complicated features or require detailed explanations. This can help simplify the customer process and create more efficient onboarding experiences for new users.
In addition, these videos can be reused over time, making them cost-effective and ensuring that viewers have access to the most up-to-date information about your product or service. Explainer videos make it easy to quickly.
Explainer Videos Boost Conversion Rate.
Explainer videos can increase conversion rates by making it easier for potential customers to understand and purchase a product or service without buying it first. By providing detailed information in an entertaining and engaging format, explainer videos can help people make better-informed purchasing decisions.
This can lead to higher conversion rates as more viewers are convinced to purchase your product or service after watching the video. In addition, explainer videos also have the potential to reduce customer support costs.
As customers may be able to find the answers they need within the video itself instead of needing assistance from customer service agents. As such, explainer videos are an invaluable tool for any company looking to boost its sales and improve customer satisfaction.
Cost-Effectiveness Of Explainer Videos:
Explainer videos are cost-effective compared to traditional advertising campaigns or other forms of video content. Because they are designed to be concise and straightforward, these videos can be produced relatively quickly at a much lower cost than longer videos or advertisements.
This makes them perfect for businesses with limited budgets that still need an effective way to communicate their message. Explainer videos can deliver impressive results without breaking the bank with the right production team. As such, they’re an invaluable tool for any business looking to get its message out quickly and effectively without spending too much money.
Stand Out From Competitors With Explainer Videos:
Explainer videos can be used to differentiate your product or service from those of your competitors. By creating an engaging video that showcases the unique features and benefits of your offering, you can set yourself apart from others in the same industry.
This makes explainer videos essential for companies looking to stand out from the crowd and attract customers with a well-crafted message. With their eye-catching visuals and easy-to-understand format, explainer videos can help capture viewers’ attention and make sure they remember your business long after they’ve finished watching.
They Boost Positions In Search Engines:
Explainer videos can also be used to improve your search engine rankings. Search engines like Google prioritize websites with video content, an indicator of quality and value. By creating explainer videos for your website, you can ensure that your pages are more likely to appear in search results when users are looking for products or services related to your business.
This can help you reach more potential customers and generate more leads, leading to higher conversions in the long run. As such, explainer videos are an invaluable tool for any company looking to boost its online visibility and drive potential customers to its website.
Explainer Videos Boost Mobile Marketing.
Explainer videos are also an effective tool for mobile marketing. With more users accessing the internet through their mobile devices, explainer videos can help reach these potential customers with a concise and engaging message that’s easy to watch on the go.
This makes them perfect for businesses looking to make their mark in the ever-evolving world of mobile marketing. By creating an explainer video optimized for mobile devices, you can ensure that your message gets across to the right people in the most effective way possible. In this way, explainer videos can be instrumental in helping you reach new customers and grow your business.
Video enhances Customer Journeys:
Explainer videos can also be used to enhance the customer journey. By creating a video that engagingly explains your product or service, you can help potential customers better understand what your company has to offer.
This can make it easier for people to make informed decisions about whether or not they want to purchase from you. By using explainer videos at strategic moments throughout the customer journey, you can provide valuable information and guidance that helps customers decide to buy from you confidently.
Brand Culture And Personality Are Depicted In Explainer Videos:
Explainer videos are also useful for showcasing the culture and personality of your brand. By creating a video that reflects the values and vision of your company, you can create an emotional connection with viewers that helps them better understand what makes you unique.
This can help customers feel more connected to your brand and gain trust, making purchasing decisions easier. With their engaging visuals and compelling stories, explainer videos are a great way to show potential customers who you are as a business.
Video Explainers Are Practical:
Explainer videos are practical. The content can be used in multiple ways, such as on websites, social platforms, email campaigns, and more. Utilizing video work is also a great way to repurpose existing written content, so you don’t have to create something new from scratch.
Explainers are also relatively easy and inexpensive to produce, making them an attractive option for businesses of all sizes.
Video Explainers Offer Unparalleled Access:
Explainer videos offer easy access. They may be watched on any device and in many languages, reaching more customers. This makes explainer videos a powerful tool for firms seeking a wider audience.
Explainer videos are a powerful tool for organizations trying to raise their online presence, boost search engine results, engage mobile users, and improve the customer journey. With their ease of production, practicality, and accessibility, explainers can boost your marketing.
Explainer videos are a powerful way to enhance your digital presence and engage potential customers by leveraging their engaging visuals, practicality, accessibility, and ability to showcase brand culture. You can also create an emotional connection with viewers that will help them make informed decisions about whether or not they want to purchase from you. You can take your business to new heights with the right explainer video strategy.
If you are looking for an explainer video that stands out from the competition. Contact Vidico! They have a team of animators, editors, and scriptwriters who will create a high-quality explainer video that captivates audiences.