Humans digest visual information 60,000 times faster than text.
Furthermore, research has shown that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text.
But are explainer videos effective for businesses today? Keep reading to find out.
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13 Reasons Why Explainer Videos Are Effective
1. Video Is Much More Engaging Than Text
Explainer videos are effective because videos work better than text when communicating a message. Videos can convey complex topics quickly and efficiently by using visuals, sound, and animation to illustrate complex concepts that would be hard to explain with words alone.
As such, explainer videos can help improve retention and comprehension, especially among people of all ages and educational backgrounds. In addition, visual effects can be used in a brand’s video to capture and retain viewers’ attention longer than text alone.
Video is a powerful tool for promoting products or services and content marketing since its short yet engaging format encourages engagement with content that people may need to pay attention to.
Explainer videos can be easily shared across multiple platforms, allowing companies to reach a wider audience with their message.
All in all, explainer videos are effective for organizations to effectively communicate concepts quickly and effectively while engaging audiences more deeply than text-based content.
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2. Videos Are Simple To Share With Others
Explainer videos help share knowledge fast and widely on social media. They may instantly attract the viewer’s attention while offering clear, brief explanations.
Instagram, Facebook, Twitter, and YouTube can be used to share these videos. This allows users to share material with friends and family with one click, reaching a larger audience.
3. Animated Explainer Videos Get Your Point Quickly
Explainer videos are designed to be concise and get straight to the point, making them an ideal tool for quickly conveying a message or concept.
Due to their short length, explainer videos can illustrate complex concepts more effectively than traditional multimedia content like TV commercials or other long-form videos.
This makes them perfect for businesses to communicate their products or services succinctly. Furthermore, because explainer videos can capture attention more easily than text, they’re great for introducing people to new concepts that may otherwise be too difficult or time-consuming to explain with words alone.
Explainer videos can increase user engagement with your product or service while providing value by delivering information in an engaging and entertaining format.
4. Explainer Videos Help Explain A Product Or Service
Explainer videos are also best for explaining how a product or service works. This type of video can show a product’s features and benefits in an easily digestible format and demonstrate how it works with step-by-step instructions.
Explainer videos are ideal for introducing people to products or services that may have complicated features or require detailed explanations. This can help simplify the customer process and create more efficient onboarding experiences for new users.
In addition, these videos can be reused over time, making them cost-effective and ensuring that viewers can access the most up-to-date information about your product or service. Explainer videos make it easy to quickly.
5. Explainer Videos Boost Conversion Rate
Explainer videos can increase conversion rates by helping potential customers understand and purchase a product or service without buying it first. By providing detailed information in an entertaining and engaging format, explainer videos can help people make better-informed purchasing decisions.
This can lead to higher conversion rates, as more viewers are convinced to purchase your product or service after watching the video. Explainer videos also have the potential to reduce customer support costs.
Customers may be able to find the answers they need within the short-form video itself instead of needing assistance from customer service agents. As such, explainer videos are an invaluable tool for any company for sales purposes and customer satisfaction.
6. Cost-Effectiveness Of Explainer Videos
Explainer videos are cost-effective compared to traditional advertising campaigns or other forms of video content.
Because they are designed to be concise and straightforward, these videos can be produced relatively quickly at a much lower cost than longer videos or advertisements.
This makes them perfect for businesses with limited budgets that still need an effective communication method. With the right production team, explainer videos can deliver impressive results without breaking the bank.
As such, they’re an invaluable tool for quickly and effectively communicating the company’s story and message without spending too much money.
7. Stand Out From Competitors With Explainer Videos
Explainer videos can differentiate your product or service from those of your competitors. By creating an engaging video that showcases the unique features and benefits of your offering, you can set yourself apart from others in the same industry.
This makes explainer videos essential for companies looking to stand out from the crowd and attract customers with a well-crafted message.
With their eye-catching visuals and easy-to-understand format, explainer videos can help capture viewers’ attention and ensure they remember your business long after watching.
8. They Boost Positions In Search Engines
Explainer videos can also improve your search engine rankings. Search engines like Google prioritize websites with video content, which is an indicator of quality and value.
By creating explainer videos for your website, you can increase the likelihood of your pages appearing in search results when users are looking for products or services related to your business.
This can help you reach more prospective customers and generate more leads, which in turn can lead to higher conversions in the long run.
As such, explainer videos are an invaluable tool for any company looking to boost its online visibility and drive potential customers to its website.
9. Explainer Videos Boost Mobile Marketing
Explainer videos are also an effective tool for mobile marketing. With more users accessing the internet through their mobile devices; explainer videos can help reach these potential customers with a concise and engaging message that’s easy to watch on the go.
This makes them perfect for businesses looking to make their mark in the ever-evolving world of mobile marketing.
By creating an explainer video optimized for mobile devices, you can ensure that your message reaches the right people in the most effective way possible.
In this way, explainer videos can be instrumental in helping you reach new customers and grow your business.
10. Video Ads enhance Customer Journeys
Explainer videos can also enhance the customer journey. By creating a video that engagingly explains your product or service, you can help potential customers better understand what your company offers.
You can use any memorable and relatable experience throughout the customer journey, you can provide valuable information and guidance that helps customers decide to buy from you confidently.
11. Brand Culture And Personality Are Depicted In Explainer Videos
Explainer videos are also useful for showcasing your brand’s culture and personality. By creating a video that reflects your company’s values and vision, you can create a personal connection with viewers that helps them better understand what makes you unique.
This can help customers feel more connected to your brand and gain trust, making purchasing decisions easier. With their engaging visuals and compelling stories, explainer videos are a great way to show potential customers who you are as a business.
12. Video Explainers Are Practical
Most explainer videos are practical. The content can be used in multiple ways, such as on websites, social platforms, email updates, and more. Utilizing a brand’s video is also a great way to repurpose existing written content, so you don’t have to create something new from scratch.
Explainers are also relatively easy and inexpensive to produce, making them an attractive option for businesses of all sizes.
13. Video Explainers Offer Unparalleled Access
Explainer videos offer easy access. They may be watched on any device and in many languages, reaching more customers. This makes well-crafted explainer videos a powerful tool for firms seeking a wider audience.
Explainer videos are a powerful tool for organizations trying to raise their online presence, boost search engine results, engage mobile users, and improve the customer journey. With their ease of production, practicality, and accessibility, explainers can boost your marketing.
What Is An Explainer Video?
An explainer video is a short, usually animated film that explains a concept or product to viewers. It typically lasts 90 seconds and includes visuals and an engaging script to capture the audience’s attention.
Explainers often explain a product’s or service’s features and benefits to encourage potential customers to purchase it. Additionally, an explainer can be used as a tutorial for using a particular app or software product, allowing users to learn about its functions and capabilities.
Furthermore, it can introduce viewers to a brand or business, giving them an overview of what that business does and why they should choose it. An effective explainer video will help present information and message in an informative yet entertaining manner, helping viewers understand the presented concept.
Explainer Video Statistics
- Conversion Rate Impact: Explainer videos have been shown to increase conversion rates by up to 80% when placed on landing pages.
- Retention Rates: Viewers retain approximately 95% of a message when they watch it in a video compared to 10% when reading it in text form.
- SEO Benefits: Websites with videos are 53 times more likely to rank on the first page of Google search results.
- Engagement: Social video generates 1200% more shares than text and image content combined.
- Consumer Preference: 4 out of 5 consumers believe that demo video ads are helpful when making purchasing decisions.
- Email Marketing: Including an explainer video in an email can lead to a 200-300% increase in click-through rates.
Also read: Dos and Don’ts for Explainer Videos
FAQs
How long should an explainer video be?
The ideal length for an explainer video is between 60 to 90 seconds. This duration is short enough to maintain the viewer’s attention throughout the video while providing enough time to convey the essential messages effectively.
What types of explainer videos are there?
Explainer videos can vary significantly in visual style. Some examples are animated videos, which are excellent for abstract concepts or services; live-action videos, which are ideal for products that benefit from a human touch or real-world context; and whiteboard videos, which are perfect for breaking down complex information into digestible pieces.
How much does it cost to produce an explainer video?
The production cost of an explainer video crafted by a top-notch studio can range from $5,000 to $10,000 or more for a professional video.
Factors influencing the cost include the video’s length, animations, sound effects, and background music, the complexity of the visuals, and the level of professionalism required. For clear and upfront pricing, you can use our VidiFit Quiz.
Final Words
Explainer videos are a powerful way to enhance your digital presence and engage potential customers by leveraging their engaging visuals, practicality, accessibility, and ability to showcase brand culture.
Using visuals and audio on an explainer video marketing, customers can easily understand the product or the concept without needing too much detail or explanation.
These features enable companies to better engage with their audience while increasing conversion rates by making it easier for customers to connect with what is being said on screen.
If you are looking for an explainer video that stands out from the competition, contact Vidico! Their team of animators, editors, and scriptwriters will create a high-quality video that captivates audiences.
