Product videos are an excellent tool for grabbing your viewer’s attention and clearly demonstrating what your product can do. Despite their potential, video marketing professionals often face challenges in making their products shine and truly engaging their audience.
At Vidico, we recognize these hurdles and have responded by gathering some of the best product videos for marketing.
These selected videos not only highlight the capabilities of the products but also weave compelling narratives that help customers understand and connect with them.
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Top 20 Product Video Examples for Marketing
1. Vidico x Lazy Coconuts
Average Pricing: Starts at $5000
Quick Description: This engaging product video showcases the brand’s radical paste shampoo and face wash. It highlights the unique benefits of the tiny, highly concentrated products, emphasizing their convenience for travel, pH balance, and eco-friendly attributes.
It is one of the best product video examples, using a lively and conversational tone to demonstrate the product’s ease of use and effectiveness. It is an excellent example of combining information with a fun, relatable presentation.
What Makes It Stand Out:
- Engages with a conversational, relatable tone
- Includes clear, step-by-step usage instructions
- Adds a fun, personal touch with a character
2. Vidico x Etsy
Average Pricing: Starts at $5000
Quick Description: In just under a minute, this concise video for Etsy effectively explains how the platform supports handmade creators and solo entrepreneurs.
Despite its short length, it covers Etsy’s broad reach, user-friendly setup, and marketing tools.
It demonstrates how easy it is to start an online business and highlights the supportive community, making it a standout product video example.
What Makes It Stand Out:
- Short length with a thorough explanation
- Demonstrates simple steps to start selling
- Provides a clear call-to-action with a direct link
3. Bulls Bikes US
Quick Description: This engaging explainer video for Bulls Bikes US skillfully blends animated elements with live-action footage to create a compelling visual narrative.
It begins by addressing key aspects potential buyers search for, highlighting the bike’s unique selling points and brand advantages.
The product video ad then showcases its key features and benefits through dynamic animations and action shots. It is an effective example of how combining different visual techniques can create a standout video marketing piece.
What Makes It Stand Out:
- Highlights key search terms and core differentiators
- Uses animations to illustrate product features and benefits.
- Includes action shots to maintain viewer interest.
4. Native Union
Quick Description: This technology product video for Native Union stands out by blending subtle and high-quality visuals with a compelling narrative of convenience.
Unlike typical tech ads, it creates a relatable story that resonates with viewers’ needs and desires for modern technology.
The use of light and home settings on the product video example evokes familiarity, effectively pushing viewers toward conversion by appealing to their needs and aspirations.
What Makes It Stand Out:
- Balances highlighting needs and desires
- Offers a unique narrative that sets it apart from typical tech ads
- Creates a strong push towards conversion
5. Rolex
Quick Description: This Rolex product video masterfully hints at the quality of their new watch by focusing on the luxurious material—platinum.
The video subtly communicates the craftsmanship and value behind the product through detailed close-ups of both the raw platinum and the finished watch components, such as the dial and bezel.
By showcasing the material’s influence on the design, Rolex effectively highlights the watch’s premium quality without explicitly stating it.
What Makes It Stand Out:
- Highlights raw material (platinum) alongside the final product
- Demonstrates the material’s impact on design
- Subtly conveys value and craftsmanship.
6. Slack
Quick Description: This Slack product video is a prime example of how to market intangible products effectively.
Rather than listing features in a dry, text-heavy format, the video offers a virtual tour of the app’s interface.
As the narrator explains each characteristic, viewers can see the features in action, making the information engaging and easy to grasp. This approach turns complex, intangible aspects into a clear and interactive experience.
What Makes It Stand Out:
- It makes complex information engaging and easy to understand
- It avoids lengthy, text-heavy explanations.
- Demonstrates the product’s functionality directly
7. Raspberry Pi
Quick Description: This compelling video excels in transparency and relatability by featuring the founder’s story behind the company’s inception.
It connects with viewers, particularly parents, and individuals who share similar experiences, by tapping into nostalgic emotions.
The video highlights how technology positively impacts the world, creating a deep emotional connection with the target audience.
What Makes It Stand Out:
- Connects with viewers through nostalgia and shared experiences
- Builds transparency and relatability
- Directly addresses the target audience’s values and emotions.
8. Monday.com
Quick Description: This software promotional video from Monday.com stands out with its friendly and upbeat narration. It immediately engages viewers and clearly outlines the social media video content.
It thoroughly demonstrates the platform’s features, ensuring that users understand how to utilize the software fully.
While the video is longer, it effectively keeps the audience’s attention by staying focused on the topic and addressing the needs of potential customers.
What Makes It Stand Out:
- Friendly and upbeat narration grabs attention.
- Effectively targets viewers interested in the software.
- Embraces length for thorough explanations while staying relevant
9. Dunkin’
Quick Description: This 15-second video from Dunkin’ excels at showcasing food products by highlighting the texture and innovation of new ingredients in their brews.
Close-up shots emphasize the quality of the ingredients, while a clear explanation of the final drink’s composition adds depth.
Despite its brevity, the video effectively captures attention and conveys the product’s allure, making it a great fit for social media and online engagement.
What Makes It Stand Out:
- Features close-ups that highlight ingredient texture
- Engages viewers with a short, focused format
- Ideal for social media and expanding online reach
10. NaturallyCurly
Quick Description: This product video from NaturallyCurly cleverly integrates into their broader media brand and online shop strategy.
Featuring the engaging #HaveYouTriedThis tag, it encourages social media interaction, while its charming, brief 15-second format effectively delivers the message.
Including an adorable child adds appeal, making the video memorable and effectively engaging viewers quickly.
What Makes It Stand Out:
- Encourages social media interaction with a catchy hashtag.
- Delivers the message clearly in under 15 seconds.
- Effectively engages viewers and prompts interaction.
11. Nike
Quick Description: This product video uses a minimalist approach with a predominantly red color scheme, reflecting YouTube’s branding. This color scheme aligns with the shoes’ inspiration from Kevin Durant’s channel.
The video combines close-ups of detailed features with 360° shots, enhancing visual communication. This strategy caters to audiences interested in aesthetics and leverages the product’s qualities to create a compelling product video marketing piece.
What Makes It Stand Out:
- Combines close-ups and 360° shots for detailed views
- Enhances visual communication of important features
- Tailors to the audience’s interests and brand elements
12. Josie Maran
Quick Description: This product video excels by weaving a compelling story that connects motherhood, health, beauty, and natural skincare.
Josie skillfully brings the product’s back story to life, making it highly relevant and engaging for her brand’s audience.
The video adds depth by integrating the product into a broader, relatable narrative rather than just showcasing it.
What Makes It Stand Out:
- Connects product with a broader, relatable story
- Makes the product’s back story engaging and relevant
- Adds depth beyond just showcasing the product
13. Gilette
Quick Description: This product video from Gillette effectively uses a partnership with a popular social media content creator to showcase their latest razor.
The video combines engaging close-ups with a concise summary of benefits and features, all presented charmingly and entertainingly.
It highlights the uniqueness of Gillette’s products while connecting with various audiences without feeling overly promotional.
What Makes It Stand Out:
- Partners with a well-known social media content creator
- Delivers video content in a charming and entertaining script
- Connects with diverse audiences effectively
14. Solo Stove
Quick Description: This video excels by demonstrating the product in action and explaining the brand’s positioning and the backstory behind its creation.
It masterfully blends storytelling with product showcasing, making it versatile for various channels such as product pages and paid advertising.
What Makes It Stand Out:
- Combines storytelling with product demonstration
- Versatile for use across distribution channels
- Engages viewers with a compelling narrative
15. Apple
Quick Description: This Apple product video stands out by using the product itself to list and showcase its main features, creatively presenting them as if the iPad were taking notes.
It demonstrates intangible features, like speed, through engaging use cases such as gaming and video editing.
The colorful elements and upbeat background music enhance viewer engagement, making the video informative and captivating.
What Makes It Stand Out:
- It features the product as the centerpiece for showcasing key attributes.
- Demonstrates intangible features in social media platforms
- Keeps viewer interest from start to finish.
16. Dove
Quick Description: This video highlights the ingredients of a skincare product by first showing the removal of aluminum and then focusing on the two new skin-friendly components.
It cleverly introduces a second product, a refillable deodorant, towards the end, creating curiosity and encouraging viewers to seek more information.
What Makes It Stand Out:
- Introduces a second product to build viewer intrigue
- Connects the products for effective video marketing.
- Creates curiosity without overwhelming the viewer
17. Hubspot
Quick Description: This video demonstrates how HubSpot’s CRM software addresses common workplace issues, using relatable scenarios to show the product’s benefits.
Incorporating sorting humor in video marketing effectively engages viewers, making complex features more relatable and entertaining.
What Makes It Stand Out:
- Incorporates humor to engage and entertain viewers
- It makes complex features easier to understand
- Humanizes the brand while maintaining interest
18. Sierra Designs
Quick Description: Sierra Designs’ video features the designer explaining the tent’s features and benefits, which are tailored for hiking and camping enthusiasts.
This personal and detailed approach mimics an in-store expert, answering potential customer questions with expertise and trustworthiness.
What Makes It Stand Out:
- Tailored specifically for hiking and camping enthusiasts
- Provides in-depth answers to potential consumer questions
- Creates a trustworthy and relatable customer journey
19. Advil
Quick Description: Advil’s 15-second healthcare video expertly balances complexity and simplicity using technical terms while providing easy-to-understand explanations.
Unlike other product video examples, it describes how the product works and its duration of effect, catering to professionals and general consumers.
What Makes It Stand Out:
- Balances technical terms with simplified explanations
- Uses visuals to clarify complex information
- Efficiently communicates key benefits in a brief format.
20. Jeep
Quick Description: This product marketing video excels with detailed close-ups and 360° shots, enhanced by expert commentary.
In the product marketing video, the company members explain vehicle features and their benefits, demonstrating the power of authoritative voices in educating viewers about product characteristics.
What Makes It Stand Out:
- Features expert commentary to enhance credibility.
- Educates viewers on product features and benefits.
- Establishes brand authority through knowledgeable voices.
What Makes a Good Product Marketing Video?
A good product marketing video combines detailed visuals with engaging storytelling to capture and maintain viewer interest [1].
The product video showcases the key features and benefits through close-ups and dynamic shots, often supported by expert commentary or relatable scenarios that clarify complex aspects.
The brand’s video should resonate with the target audience by addressing the needs or the user’s pain points. It should also maintain a clear, concise, and visually appealing presentation.
5 Types of Product Marketing Videos
Customer Testimonials
Showcase satisfied customers sharing their positive experiences and how the product has benefited them with testimonial videos.
The best marketing videos build trust and credibility by providing social proof of how the product solves problems and enhances the user’s life.
Company Culture Highlights
Provide a behind-the-scenes look at your company’s values, team dynamics, and work environment.
This video helps connect with audiences personally, making the brand more relatable and trustworthy.
Product Demo Videos & Launches
Announce your product launch with engaging videos and high-quality images highlighting their features, benefits, and availability.
These product marketing videos create excitement and anticipation, drawing attention to what’s new and encouraging viewers to take action.
Feature Updates
In the product demo video, inform users about new or improved features and clearly demonstrate how these updates enhance the product’s functionality and user experience.
This professional video helps existing customers understand and appreciate the added value of the latest improvements.
How-to Guides
Offer step-by-step instructions on using the product, troubleshooting common issues, or optimizing features with a product demo video.
These product marketing videos provide practical help, ensuring customers can make the most of their purchase and resolve any issues.
What are the Benefits of Compelling Product Videos?
- Turn online reviews into videos and build trust and credibility by showcasing the customer journey and user experience. It is like a free demo that can increase brand awareness and reliability.
- Explainer videos increase engagement by captivating viewers with visual storytelling, making it easier to hold their attention.
- Product marketing videos enhance understanding by demonstrating the product’s unique features and benefits.
- Boosts conversion rates by encouraging potential customers to take action and highlighting the value and effectiveness of your product with multiple videos.
- Supports SEO efforts by improving search engine rankings through increased time spent on your site and driving more traffic.
FAQs
Why do you need product videos for marketing?
Product videos are essential for marketing because they vividly showcase your product’s exciting features and benefits, making it easier for interested customers to understand and connect with your offering.
As you create product videos, you can effectively engage viewers, build trust and credibility, and drive higher conversion rates by illustrating real-life applications and customer experiences.
How long should your product video be?
The ideal length for a product video depends on the video content and platform but generally ranges from 30 seconds to 2 minutes, depending on the video style [2].
Aim for brevity while ensuring the product’s key features and benefits are clearly communicated. Shorter product marketing videos often perform better in capturing and retaining viewer attention.
What should be included in a product marketing video?
A product marketing video should include a clear introduction to the product, a demonstration of its unique features and benefits, and real-life applications or testimonials to validate its value.
Additionally, it should highlight what sets it apart from competitors, include a great video script, and include a strong call to action to guide viewers on the next steps.
Key Takeaways
Product videos are a powerful tool in marketing, offering a dynamic way to showcase your product’s features, benefits, and unique selling points [3].
You capture viewers’ attention, foster trust, and drive conversions with compelling visuals and clear demonstrations.
Investing in high-quality promotional product videos [4] can significantly enhance your brand’s visibility and appeal and help increase sales.
Ready to elevate your video marketing strategy with engaging product videos? Use our VidiFit Quiz for a free estimate in less than 90 seconds.
References:
- https://pcsocial.medium.com/20-video-content-ideas-to-boost-your-video-marketing-bf024917a724
- https://www.linkedin.com/advice/0/what-ideal-length-video-content-marketing-skills-content-marketing-w8ulc
- https://pcsocial.medium.com/20-video-content-ideas-to-boost-your-video-marketing-bf024917a724
- https://community.shopify.com/c/store-feedback/how-to-improve-to-get-traffic-and-sales/td-p/1995261