Video Content

15 Best Promo Video Ideas That Work (2024 Updated)

Laura Chaves
April 27, 2024

The State of Video in 2024

With the right promo video ideas, your video can avoid blending into the background noise and being lost amidst the towering canopy of online content.

With countless explainer videos bombarding viewers daily, yours must be more than just another tree in the forest. It must stand tall, catch the eye, and guide the viewer’s journey.

Roll up your sleeves and discover the secrets to make your promo video stand out.


    Top 15 Effective Promotional Video Ideas

    1. Meet the Team

    Quick Description: People connect with people! In a world dominated by faceless corporations, showing the human side of your brand can be a great video marketing strategy. When your audience sees the faces behind the products or services, they feel a sense of trust and familiarity.

    Introduce the faces behind your brand! Let your audience get to know the people who make it all happen. Show off your team’s skills, personality, and passion.

    It’s like inviting viewers for an office tour and a friendly chat. People love connecting with others, so let your team shine and build that personal connection with your audience using a promo video.

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    2. Focus on Your Brand (brand video)

    Quick Description: Highlight what makes your brand unique! Captivate your audience with a captivating video that showcases your brand values, mission, and personal side. This video is about telling your brand story and leaving a lasting impression on your audience.

    Focusing on your brand gives viewers a clear understanding of who you are and what you stand for. It’s like painting a picture of your brand’s identity, leaving a mark in the minds of your audience that sets you apart from the competition.

    3. Make Teasers

    Quick Description: Create a buzz with teaser videos! A teaser video is an intriguing short video that gives an audience a sneak peek into upcoming products, events, or announcements. A video promo builds anticipation and curiosity, leaving viewers eager to learn more.

    It’s like dangling a tempting carrot in front of your audience, enticing them to stay tuned for what’s next. With teaser videos, you can generate excitement and buzz around your brand like never before.

    4. Use Q&A Videos

    Quick Description: Engage with your audience by answering their burning questions! Q&A videos allow you to directly address your viewers’ common inquiries, concerns, or interests. It’s like having a friendly conversation with your audience and building trust and rapport.

    By providing valuable answers and insights on the video promo, you position yourself as an authority in your niche and show that you genuinely care about your audience’s needs.

    5. Create How-to Videos

    Quick Description: Empower your audience with valuable knowledge by creating how-to videos! These videos guide viewers through specific tasks, processes, or skills related to your products or services.

    Whether learning a new recipe, mastering a DIY project, or navigating your software, how-to videos provide practical solutions and demonstrate your expertise. Promo video examples are like friendly mentors, helping your audience achieve their goals and overcome challenges.

    6. Use Customer Testimonials

    Quick Description: Why not let your loyal customers speak for you? Customer testimonial videos are one of the popular video ideas for businesses. These promo videos feature real people sharing their genuine experiences and feedback about your products or services.

    An honest promo video serves as social proof that your brand delivers what it promises, helping to build trust and credibility with potential customers. It’s like having your team of advocates spreading positive word-of-mouth about your brand with a personal touch.

    7. Use Storytelling

    Quick Description: Capture your audience’s imagination with compelling narratives! Storytelling live videos weave together narratives that resonate with the audience emotionally.

    Instead of simply listing facts or features, these short promo videos draw viewers into a captivating story that leaves a lasting impression. It’s like inviting your audience on an unforgettable journey, where they become emotionally invested in your brand’s message.

    With stories that evoke empathy, inspiration, or humor, you can forge deeper emotional connections with your audience and leave a memorable impact with holiday-greetings videos.

    8. Show BTS Footages

    Quick Description: Peel back the curtain and give your audience a sneak peek behind the scenes! Behind-the-scenes footage offers a glimpse into the inner workings of your brand, showing the effort and passion that goes into your products or services. It’s like inviting viewers backstage to see the magic happen firsthand.

    Through showcasing the people, processes, and personalities behind your brand, BTS footage humanizes your business and builds authenticity. It creates a sense of transparency and connection, allowing your audience to feel like they’re part of your journey.

    9. Use Animated Videos

    Quick Description: Animated videos use vibrant visuals, dynamic characters, and engaging storytelling to convey your message captivatingly. They’re like colorful storybooks come to life, capturing your audience’s attention and sparking their imagination.

    With animation promotional videos, you have the freedom to create anything you can dream up, from whimsical characters to fantastical worlds. The best promotional videos are entertaining and highly effective in explaining complex concepts or processes in a simple and engaging manner.

    10. Share Video Infographics

    Quick Description: A video infographic combines the power of storytelling with the clarity of visual data to convey information compellingly. They’re like animated snapshots of your key statistics and insights, making complex information easy to understand and engaging to watch.

    By presenting facts and figures in a video format, video infographics grab your viewer’s attention and keep them hooked until the end.

    Whether showcasing industry trends, explaining concepts, or presenting research findings, video infographics are versatile tools for educating and informing your audience.

    11. Share Tips & Tricks

    Quick Description: Empower your audience with valuable tips and tricks in your promo videos! These bite-sized nuggets of wisdom provide practical advice, shortcuts, or hacks related to your products or services.

    It’s like giving your viewers a backstage pass to insider knowledge that can make their lives easier or more enjoyable. Do this to position yourself as a helpful resource and build trust with your audience by sharing useful tips and tricks.

    Whether offering beauty tips, cooking hacks, or productivity tricks, these explainer videos add value to your audience’s lives while subtly promoting your brand.

    12. Include Influencers & Celebrities

    Quick Description: Boost your promo videos by partnering with influencers and celebrities! Collaborating with well-known personalities adds credibility, visibility, and a touch of glamour to your brand. It’s like having a trusted friend vouch for your products or services, instantly capturing the attention of their followers and fans.

    By featuring influencers or celebrities in your videos, you tap into their loyal fanbase and expand your reach to new audiences. Whether it’s a beauty guru endorsing your cosmetics or a famous chef cooking with your ingredients, these collaborations elevate your brand’s status and create buzz around your offerings.

    13. Use Challenge Videos

    Quick Description: Spice up your promo videos with challenge videos! These fun and interactive clips invite your audience to participate in exciting challenges related to your brand or products.

    It’s like igniting a spark of competition and camaraderie among your viewers, driving more engagement and buzz around your offerings.

    Challenge videos encourage audience involvement, whether completing a task, showcasing a talent, or sharing their experiences.

    14. Use Recruitment Videos

    Quick Description: Attract top talent to your team with recruitment videos! These videos showcase your company culture, values, and career opportunities compellingly. It’s like rolling out the red carpet to prospective employees, giving them a glimpse of what it’s like to work with you.

    Record recruitment videos to highlight your unique selling points as an employer, from perks and product benefits to career growth opportunities. Sharing the stories of current employees and showcasing your workplace environment can paint a vivid picture of why someone would want to join your team.

    15. Showcase Your Company Culture

    Quick Description: Give your audience a peek behind the scenes with promo videos that showcase your company culture!

    These videos offer a glimpse into your organization’s values, atmosphere, and everyday life. It’s like inviting viewers to join your company’s family, where they can see firsthand what sets your workplace apart.

    Highlight team collaboration, employee engagement activities, and shared values, and you create a sense of belonging and authenticity. Showcase your company’s personality, traditions, and the unique vibe that makes it a great workplace.

    What’s A Promotional Video?

    A promo video is a short audiovisual piece created to promote a product, service, event, or brand. It’s designed to capture the target audience and persuade them to take a specific action, such as purchasing, attending an event, or engaging with the brand further.

    These videos typically combine engaging visuals, compelling storytelling, and persuasive messaging to convey key information and evoke desired emotions.

    They are used in every social media platform, such as a search engine, an email marketing campaign, or a blog post. They can also be used on websites, landing pages, social media, and television commercials to effectively communicate a brand’s message and drive desired outcomes [1].

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    How Does It Work?

    Promotional videos captivate viewers’ attention with engaging hooks and deliver a clear message and value proposition. They evoke emotions to foster a deeper connection with the audience, prompting them to take action on your video promotions.

    Whether purchasing, attending an event, or subscribing to a newsletter, a strong call to action directs viewers to the next steps. These videos are distributed across various channels, from social media to video marketing campaigns, to reach the target audience effectively.

    Promo videos continually evolve by monitoring performance metrics and optimizing based on insights to maximize their impact and drive desired outcomes.

    Benefits of Promo Videos

    • Captures and retains viewer attention with just a few clicks
    • Conveys messages in a visually engaging and memorable way
    • Increases brand awareness and recognition
    • Wide reach across multiple social media pages
    • Boosts customer engagement and conversion rates
    • Empower marketing efforts
    • Enhances brand visibility and exposure in a few seconds
    • Drives action from viewers, such as making purchases or signing up for services
    • Contributes to overall business growth [2]

    Elements of Good Promotional Videos

    • Timing: Effective promotional videos have the right timing, ensuring they are neither short nor long. They capture attention quickly and maintain engagement, typically 30 seconds to a few minutes.
    • Animation: Incorporating animation adds visual interest and can help explain complex concepts in a simple and engaging way. Whether through motion graphics, character animations, or dynamic transitions, animation enhances the overall appeal of the video.
    • Texture: Texture refers to the visual and tactile qualities of elements within the video. Adding texture can create depth and richness, making the video promo more visually appealing and immersive.
    • Typography: The choice of typography plays a crucial role in conveying the message effectively. Clear, legible fonts are essential for making text-based information easy to read, while font styles and sizes can be used to emphasize key points or create content hierarchy.
    • Composition: Composition refers to how elements are arranged within the video frame. A good promo video uses balance, symmetry, and visual flow principles to guide the viewer’s eye and create a harmonious overall aesthetic.
    • Structure: A good promotional video follows a clear and logical structure, typically consisting of an introduction, body, and conclusion. This structure helps to organize the video content and ensure that the message is communicated effectively, keeping viewers engaged from start to finish.

    Why Work With Vidico


    At Vidico, we pride ourselves on our team of seasoned professionals, each with a wealth of experience in promo video production.

    From talented scriptwriters to visionary directors and skilled animators, our experts bring diverse skills to the table.

    Collaborative Process

    Collaboration lies at the heart of everything we do at Vidico. We work hand-in-hand with our clients throughout the production process, from initial concept development to final delivery.

    Our collaborative approach fosters open communication, transparency, and mutual understanding, allowing us to incorporate your feedback and promo video ideas throughout the process.

    Proven Results

    With a proven track record of success and a long list of satisfied clients, Vidico is trusted by businesses of all sizes to deliver tangible results that drive engagement, conversion, and business growth.

    Our promo video examples speak for themselves. When you work with Vidico, you can trust that you’re in capable hands that will deliver promo video marketing strategies that make a real impact.


    At Vidico, we understand the importance of delivering projects on time and budget. That’s why we’ve developed streamlined processes and efficient workflows that ensure timely delivery without compromising quality.

    With Vidico, you can rest assured that your project will be delivered on time, every time.

    Comprehensive Services

    Whether you need an animated promotional video, product video, or branded video content, Vidico offers a comprehensive range of services to fulfill all your video promo production needs under one roof.

    From concept development and scriptwriting to filming, editing, and post-production, our sales team has the skills and expertise to bring your vision to life.

    Transparent Pricing

    With Vidico, transparency is key. That’s why we offer a clear and free estimate through our VidiFit Quiz, allowing you to get a personalized quote in less than 2 minutes.

    We ensure you know exactly what you’re paying for, with no hidden fees or surprises.

    With Vidico, you can trust that you’re getting the best value for your video promo and that the results will exceed your expectations [3].


    What do you say in a promo video?

    In a promo video, you convey key messages about your product, service, or brand in a compelling and persuasive manner.

    An online video maker highlights the product’s benefits, features, and unique selling points using storytelling, visuals, and music to engage and captivate your audience.

    How do you start a video promotion?

    To start a video promotion, grab your viewer’s attention with a strong hook or opening statement.

    As a great example, you can start your video promo with a question, a surprising fact, or an intriguing visual that piques curiosity and encourages viewers to keep watching.

    How do you end a promo video?

    You can end a good promo video by reinforcing your key message and including a clear call to action [4].

    Encourage viewers to take the next step, whether visiting your website, purchasing, or subscribing to your newsletter. You may also include contact information or social media pages for further engagement.

    Is a promotional video an advertisement?

    Yes, a promotional video is considered an advertisement and can be used by a business owner as one of the most effective marketing strategies in the industry.

    However, while promotional videos share similarities with advertisements, they typically focus more on storytelling and building brand awareness rather than directly selling a product or service.

    They aim to engage and inform viewers, leaving good first impressions and encouraging actions.

    Key Takeaways

    There’s a whole world of possibilities regarding promotional video ideas, and it’s all about finding what works best for your brand.

    Whether you showcase your team, share customer testimonials, or engage in storytelling, the key to your approach is to be creative, authentic, and strategic.

    Remember to leverage the power of collaboration, storytelling, and visual appeal to create videos that resonate with your audience and inspire action.

    Ready to bring your promo videos to life? Our VidiFit Quiz offers a free, upfront estimate tailored to your needs and budget. Let’s turn your vision into reality and create promotional videos that leave a lasting impact.


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    Find the right type of video to meet your marketing goals and get an instant estimation on how much it would cost to produce it.
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