Video Content

20 Best Video Marketing Examples & Advertising Campaigns

Laura Chaves
June 25, 2024

Imagine scrolling through your social media feed and being captivated by a perfectly crafted video that grabs your attention from the first second. This is the power of video marketing, a tool top brands use to connect meaningfully with their audience.

Traditional ads often fail to engage, but videos combine visuals, sound, and storytelling to create an immersive experience.

Here are some of the best video marketing examples to inspire and show how to effectively tell your brand’s story, engage your audience, and drive results.

Content

    Top 20 Examples of Effective Video Marketing

    1. Sealed x Vidico

    Average Pricing: Starts at $5000

    Quick Description: The Sealed.com brand video is one of the best video marketing examples, creatively demonstrating how modern HVAC, weatherproofing, and smart home technology can transform homes into comfortable year-round environments.

    Through a blend of live-action and animation, the video humorously portrays the absurdity of clinging to outdated cooling solutions for emotional reasons. It effectively conveys how Sealed can solve these issues with its seamless, no-risk service model, emphasizing energy savings and homeowner satisfaction.

    What Makes It Stand Out:

    • Humorous and relatable storyline
    • A hybrid of live-action and animation
    • Clear and compelling problem-solution narrative

    Elevate your content marketing strategy with stunning videos. Contact our marketing team and make your brand stand out! Use our [1] VidiFit Quiz to get clear pricing in less than 90 seconds.

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    2. Koala x Vidico

    Quick Description: The video marketing example from Koala, featuring Ben Russell, humorously showcases the unparalleled comfort of Koala’s mattresses, sofas, and sofa beds. Through a series of playful comparisons, it highlights Koala products’ superior comfort, durability, and convenience.

    The explainer video combines live action and a lively narrative to effectively communicate Koala’s value proposition and innovative features in less than three minutes.

    What Makes It Stand Out:

    • Humorous and engaging narrative
    • Relatable and playful comparisons
    • Memorable and effective call to action

    3. Reebok: 25,915 Days

    Quick Description: Reebok’s “Honor Your Days” video campaign demonstrates that sometimes the most powerful messages don’t require any words. The video shows women running in various contexts, with random numbers appearing in the background.

    Ultimately, the viewer realizes these numbers represent the days the women have left to live. The final scene features a room full of newborn babies and a message stating that humans live, on average, 25,915 days [2]. This silent yet profound statement emphasizes the importance of honoring our bodies to enjoy our lives fully.

    What Makes It Stand Out:

    • A silent but powerful message
    • Strong emotional impact
    • Memorable and thought-provoking ending

    4. Heinz A.I. Ketchup

    Quick Description: The “Heinz A.I. Ketchup” ad by Rethink Canada showcases the innovative use of artificial intelligence in marketing. By feeding the text-to-image program Dall-E 2 the prompt ‘ketchup,’ the creative team produced images that consistently resembled the iconic Heinz Ketchup bottle.

    This experiment extended to prompts like “ketchup street art” and “ketchup synth-wave,” resulting in AI-generated images that unmistakably mirrored Heinz Ketchup. The product video marketing example cleverly underscores the brand’s iconic status, illustrating that even AI recognizes Heinz as the quintessential ketchup.

    What Makes It Stand Out:

    • Clever integration of brand recognition
    • Highlights the iconic status of Heinz
    • Strong visual impact with diverse AI-generated images

    5. Coca-Cola: The Last Customer

    Quick Description: The Coca-Cola “Season of Giving” video highlights the intense routines of workers like gift wrappers, grocery baggers, and waiters during the busiest days of the festive season. The YouTube video starts with a fresh perspective on how time dedicated to family and friends can be hard work for others.

    Using a video marketing campaign, this powerful act of kindness resonates deeply with the audience, reminding them of the true spirit of the holiday season.

    What Makes It Stand Out:

    • Highlights the spirit of gratitude and generosity
    • Emotional appeal that resonates with viewers
    • Effective in creating video content with a positive brand image

    6. Coinbase: Less Talk, More Bitcoin.

    Quick Description: Coinbase’s “Less Talk, More Bitcoin” Super Bowl ad took a bold and unconventional approach. Amid the high-budget, flashy commercials, Coinbase stood out with a low-key, minimalist video ad featuring a bouncing QR code.

    This clever video marketing example with the Bouncing DVD Logo instantly grabbed viewers’ attention. Scanning the QR code directed users to a site where they could sign up and receive $15 in Bitcoin, sparking immense curiosity and engagement.

    The simplicity and intrigue of animated video marketing campaigns were so effective that they caused a massive spike in traffic, crashing Coinbase’s app.

    What Makes It Stand Out:

    • High engagement and curiosity
    • Effective use of QR code for direct response
    • Memorable and innovative execution

    7. Asahi: Beyond Expected

    Quick Description: The Asahi “Beyond Expected” video ad masterfully timed its release to coincide with the seasonal “Dry January.” The video advertising takes viewers on a captivating tour of present-day Japan, highlighting the country’s iconic high-rise buildings, neon signs, and electric atmosphere.

    In every vibrant setting, individuals enjoy a 0.0% Asahi beer, showcasing how much fun they can have without alcohol. This video marketing example capitalizes on a timely event and addresses the growing trend among Gen Z of consuming less alcohol.

    What Makes It Stand Out:

    • Strong visual and cultural appeal
    • Positive and inclusive message
    • Emphasis on vibrant, social settings

    8. Dollar Shave Club: Our Blades are F***ing Great

    Quick Description: Dollar Shave Club’s iconic video, “Our Blades Are F***ing Great,” captivates viewers with Mike’s affable charm and hilarious mishaps.

    From dropping props to making laugh-out-loud comments about Grandpa’s shaving habits, it is one of the best video marketing examples that masterfully balances humor with product information.

    In just a minute and a half, it tells you everything you need to know about DSC’s blades and monthly service, making it almost impossible not to watch again and sign up.

    What Makes It Stand Out:

    • A perfect blend of humor and product information
    • Relatable and charismatic spokesperson
    • Memorable and catchy script

    9. ALDI: Like Brands Cake

    Quick Description: Aldi’s “Like Brands Cake” ad humorously capitalizes on the infamous rivalry between M&S’ Colin the Caterpillar cake and Aldi’s Cuthbert. The video example features Cuthbert and his caterpillar friends enjoying both cakes at a party until Colin crashes, leading to a comedic showdown.

    The real highlight is the clever copy at the end: “Aldi. Like M&S. Only cheaper On cakes that look like caterpillars.” This blend of humor and self-deprecation underscores Aldi’s message of offering similar products at a lower price.

    What Makes It Stand Out:

    • Clever use of humor and rivalry
    • Self-deprecating and relatable tone
    • Memorable and witty ending copy

    10. Google Earth: Homeward Bound

    Quick Description: The Google Earth “Saroo’s Search” interactive video tells the true and deeply touching story of Saroo, a boy from India who, after falling asleep on a train, is lost and is eventually adopted by an Australian family. Despite his new life, Saroo always remembers his home.

    As an adult, he uses Google Earth to locate his childhood village in India, reuniting with his family after years of separation. This emotionally charged story beautifully illustrates the powerful and meaningful impact of Google Earth.

    What Makes It Stand Out:

    • Emotionally compelling true story
    • Strong narrative with a happy ending
    • Authentic and relatable content

    11. Spinneys Supermarket: The Bread Exam

    Quick Description: In Lebanon, cultural taboos often prevent discussions about intimate health issues like breast cancer, resulting in late diagnoses. With influential Lebanese baker Um Ali, the British Islamic Medical Association and McCann Health launched “The Bread Exam” campaign to address this.

    Through the familiar and traditional act of baking bread, Um Ali teaches her “healthiest recipe,” with each step symbolizing a part of a monthly breast self-exam. The campaign’s deeper meaning was communicated through mainstream media, reaching traditional communities and promoting breast self-checks.

    What Makes It Stand Out:

    • Clever use of cultural traditions
    • Effective use of mainstream media to convey the message
    • High impact on target audience behavior

    12. Hotels.com: Silent Piano Ad

    Quick Description: Hotels.com‘s “Silent Piano” ad cleverly capitalizes on the fact that many people watch interactive videos without sound, especially in public places. The video example features a luxurious hotel lobby where an eccentric concierge (or guest) appears to play the piano.

    The twist? The ad is completely silent, and the piano player humorously admits via captions that he can’t play at all. The ad’s visual storytelling, over-the-top acting, and compelling text-driven narrative keep viewers engaged and deliver a clear call to action.

    What Makes It Stand Out:

    • Clever use of silence to match viewing habits
    • Engaging visual storytelling
    • Humorous and quirky concept

    13. Airbnb – Stay Where Time Flies

    Quick Description: Airbnb’s Facebook video marketing ad demonstrates that sometimes simplicity is key. The video example features appealing imagery with a day-to-night transition, highlighted by a mesmerizing shooting star.

    Accompanied by simple captions, the visuals evoke a sense of wanderlust that resonates deeply with avid travelers. The straightforward yet captivating approach draws viewers in, sparking a desire to explore new destinations.

    What Makes It Stand Out:

    • Effective use of visual storytelling
    • Simple yet captivating imagery
    • Clear and concise captions

    14. GoPro: Fireman Saves Kitten

    Quick Description: In a refreshing departure from its usual extreme sports and adventure-themed content, GoPro’s viral video showcases a more compassionate side of the brand. The entire video features a fireman rescuing a kitten, highlighting a touching and heartwarming moment that captivated the public.

    The background music enhances the emotional impact, evoking fear and relief as the rescue unfolds, culminating in a happy ending. This successful video marketing campaign resonated deeply with viewers, showcasing GoPro’s versatility and ability to capture all aspects of life.

    What Makes It Stand Out:

    • Touching and heartwarming content
    • Effective use of emotional background music
    • Memorable and engaging storyline

    15. Burberry: Open Spaces

    Quick Description: Burberry’s 2021 “Open Spaces” ad takes a cinematic approach to video marketing. It begins with four friends dressed in Burberry attire parking in the middle of nowhere and embarking on an adventure.

    The ad follows them on a lucid-dream-like journey, soaring over open fields, lakes, clifftops, and the ocean. The short video beautifully captures the essence of freedom and adventure, resonating with viewers during a year of limited movement.

    What Makes It Stand Out:

    • Cinematic and visually stunning production
    • Evokes a strong sense of freedom and adventure
    • High emotional resonance with viewers

    16. Crumbl Cookies: Sweet Victory Ad

    Quick Description: Crumbl Cookies’ “Sweet Victory” TikTok ad brilliantly leverages the platform’s popularity among young consumers seeking food recommendations. The 30-second video showcases Crumbl’s delectable range of gooey baked goods, enticing viewers with mouth-watering visuals.

    The ad humorously presents various scenarios of unremarkable achievements, suggesting that every small victory is a perfect excuse to treat oneself to Crumbl cookies. The ad captures the essence of celebration and indulgence with its vibrant colors, playful narration, and irresistible treats.

    What Makes It Stand Out:

    • Bright and vibrant visuals
    • Humorously relatable scenarios
    • Mouth-watering imagery of cookies

    17. Tesco: Voice of the Checkout.

    @tesco

    The wait is over! The new #tescovoiceofcheckout is… @dogtor_who ! Listen in-store up to 27th Nov when scanning your Clubcard/App at self-checkouts.

    ♬ original sound – Tesco – Tesco

    Quick Description: Tesco’s “Voice of the Checkout” TikTok ad campaign brought a fresh and entertaining twist to video marketing. The campaign invited people to audition to become the new voice of Tesco’s self-service machines.

    The video ad features the old self-service checkout voice introducing its successor, Izzy, after showcasing amusing audition clips from Izzy and other participants. This interactive and humorous approach effectively engages viewers while promoting Tesco’s inclusive and relatable brand image.

    What Makes It Stand Out:

    • Humorous and fun content
    • Interactive and engaging video format
    • Effective use of user-generated content

    18. Google Android: Unlikely Animal Friends

    Quick Description: Android’s “Be Together. Not the Same.” ad demonstrates the power of simplicity and the universal appeal of animals. The video features different species of animals playing happily together, creating a heartwarming scene that emphasizes the beauty of diversity.

    Despite the serious underlying message, the ad manages to convey it uplifting and touchingly. The final message, “Be together. Not the same. Android,” reinforces Android’s commitment to diversity and inclusivity.

    What Makes It Stand Out:

    • It is a simple yet powerful concept
    • Heartwarming and positive message
    • Highly shareable content

    19. Netflix: Fans Make the Movies

    Quick Description: Netflix’s “Fans Make the Movies” ad features the talented Ikorodu Bois from Lagos, Nigeria, who are known for their shoestring-budget remakes of blockbuster movies like Army of the Dead, The Old Guard, and Thunderforce.

    Unlike other video campaigns, the ad highlights the joy and boundless imagination of creating videos and movies. It showcases how creativity and passion can produce captivating content, even without a big budget.

    What Makes It Stand Out:

    • Connects with movie lovers on an emotional level
    • Focuses on the target audience rather than the product
    • Demonstrates the universal appeal of storytelling and imagination

    20. Honda: The Other Side

    Quick Description: Honda’s “The Other Side” ad pays tribute to the Choose Your Own Adventure game genre and offers viewers an interactive experience.

    Unlike other video ads, it allows viewers to make choices that shape the narrative, creating a personalized viewing experience. Every video strategy decision leads to different story paths, keeping viewers engaged and immersed in the storyline.

    What Makes It Stand Out:

    • Engages viewers with interactive branching choices
    • Enhances viewer engagement and personalization
    • Encourages active participation in the storyline
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    Elements of A Good Video Marketing Campaign

    • Clear Objective: Defined goals for what the video aims to achieve (e.g., brand awareness, lead generation).
    • Target Audience: Deep understanding of who the video is intended for.
    • Compelling Storytelling: Engaging narrative that captures attention and retains viewer interest.
    • High-Quality Production: Professional visuals, editing software, and sound quality to enhance credibility.
    • Emotional Appeal: Like the video examples above, content should resonate emotionally with the audience.
    • Strong Call to Action (CTA): Clear instructions on what viewers should do next [3].
    • Consistency: Aligns with the brand’s voice, values, and overall video marketing strategy.
    • Optimization for Platforms: Tailored for the specific requirements and audiences of the social media platforms (e.g., YouTube, Instagram, TikTok).
    • SEO and Metadata: Optimized titles, descriptions, and tags to improve discoverability.
    • Interactivity: Features like polls, clickable elements, or interactive storylines to increase engagement, especially with new customers.
    • Visual and Auditory Elements: Effective use of visuals, music, and sound effects to enhance the message.
    • Measurement and Analysis: Tools and metrics in place to track performance and ROI.
    • Authenticity: Genuine and relatable marketing content that builds trust with the audience. Behind-the-scenes video (BTS video) is highly encouraged.
    • Mobile Optimization: Edit videos with mobile optimization to ensure a seamless viewing experience on a mobile device.
    • Timeliness: As part of social media marketing, it should be relevant to current trends, events, or seasons.
    • Distribution Plan: Video marketing strategy for sharing and promoting the video across various channels to educate potential customers.
    • User-Generated Content: Incorporation of video content created by fans or potential customers to build community and credibility.

    FAQs

    Is YouTube a video marketing?

    YouTube is a platform for hosting and sharing videos and the second-largest search engine. It is widely used for video marketing, as businesses and creators use it to promote products, services, and content through marketing videos.

    YouTube’s extensive reach and engagement make it a powerful tool for video marketing strategies, especially in the social media industry.

    What is the most popular video marketing?

    The most popular form of video marketing varies. Still, Facebook video ads, product marketing videos, short explainer videos, how-to videos, behind-the-scenes videos, product demo videos, and social media videos are highly popular.

    Platforms like YouTube Channel, TikTok (own channel), Instagram, and email marketing campaigns are particularly effective for reaching large audiences with video marketing and driving engagement and conversions.

    Is vlogging considered video marketing?

    Yes, vlogging can be considered a form of video marketing. When vloggers create content that promotes products or services or shows behind-the-scenes footage, they engage in video marketing.

    Vlogs and video advertising campaigns build brand awareness, connect with audiences personally, and effectively promote products and services through authentic, relatable content.

    Influencer marketing is a popular digital marketing strategy, and vloggers use social media to influence others.

    Key Takeaways

    Successful video marketing examples leverage creativity, emotional appeal, and strategic storytelling to resonate with viewers, drive engagement, and achieve business goals.

    As these interactive video examples show, whether through humor, emotion, or innovation, well-executed video marketing can significantly boost sales and enhance brand awareness and emotional connection.

    Ready to elevate your brand with powerful video marketing [4] and be greater than those few examples above?

    Contact Vidico today or use our VidfiFit Quiz to create engaging and memorable video content that connects with your audience and drives results. Let us help you with your video marketing efforts and bring your vision to life!

    References:

    1. https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
    2. https://www.adweek.com/brand-marketing/ad-day-reebok-runs-through-all-days-your-life-clever-spot-171126/
    3. https://www.investopedia.com/terms/c/call-action-cta.asp
    4. https://www.adobe.com/express/learn/blog/video-marketing
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