Video For Growth Newsletter

Key insights from helping Spotify grow with video.

Céline Metter
February 29, 2024

Top Tech Video Content Strategies

Making product messages straightforward can feel like a daunting task, often leaving targeted audiences in a state of confusion.

Enter the long-term video strategy – a game-changer that holds the key to conveying your product messaging effectively.

Since 2020, we’ve been side by side with Spotify, crafting video content that strikes global audiences. And now, we’re pulling back the curtain to share the key lessons with you.

In this deck, we present a compelling case study featuring three videos that have redefined the art of user acquisition and retention.

Join us as we explore the transformative power of video marketing in the world of tech, where clarity and impact converge seamlessly.

You’ll get a sneak peek at Spotify’s video approach to:

  • Showcase the value of new features to different target audiences.
  • Enhance engagement across feature launch campaigns and channels.
  • Foster the adoption of new tools and features.

We hope this guide becomes your go-to roadmap for understanding the core elements of impactful video marketing.

It’s perfect for tech brands looking to make waves with their product marketing campaigns.

Access the deck and get all the insights you need to elevate your video game!



In need of video? Get a quick estimate
Find the right type of video to meet your marketing goals and get an instant estimation on how much it would cost to produce it.
Get pricing
Stand out with advanced video marketing insights.

Stand out with advanced video marketing insights.

For free.
Once a month.
5-min read.

A+ video content strategies from real brands

We're distilling top video content strategies from innovative tech and startups around the world to help you use video more effectively.
Dive deep into actionable insights
Book intro call

Start with a free strategy session

You can try us out, and see our approach before formal engagement. Really!
Book an intro call